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Lego Roses

Fail

Demand is soft, at -54.2% this quarter, so Lego Roses is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£95K/yr47K searches / yr
90-day growth
-54.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 82 sellers

Flapen Score

Lego Roses against its category

The dotted line is the Home & Garden average. Past it, Lego Roses is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Roses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Roses 47K times last year and spent an estimated £95K. All 3 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
7.8%
Market size, estimated
£95Ka year
Peak month
February20.1× the quietest month
Top search term
lego pink roses16K searches a year

02 · Price

A sale here is worth £25.50.

Listings sell for £25.50 on average, from £12.82 to £34.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £25.50 that is £3K to £6K a year per listing.

Average price
£25.50inside the $15 to $100 sweet spot
Price range
£12.82–£34.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #496 within Artificial Flora. It carries 2,778 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#496in Artificial Flora
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,778per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
17 months

Products

Top Lego Roses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

82

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO82%
  • runpeak10%
  • kiothdre8%

Demand

Lego Roses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 20.1×

Search terms

Top Lego Roses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego pink roses16K/yr
  • lego flowers pink8K/yr
  • pink lego flowers8K/yr
  • pink roses lego7K/yr
  • pink lego roses4K/yr
  • lego roses pink4K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Roses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.01

Hence value for money it aint

my goodness, it aint cheap

quite expensive for what they are

Quality-Overall21%−0.03

my goodness, it aint cheap

Beautiful, Cheap set

Actual product does not look good

Gifting Purpose14%+2.67

An unusual present

Instructions/User Manual/Troubleshooting7%0.00

some instructions a little confusing

Love

Gifting Purpose24%+2.67

Bought as a gift they loved it

Perfect great gift idea

Valentine present

Fun/Entertainment Experience12%+0.48

Fun and easy to build with a pretty selection of flowers to make

Great fun to do

satisfying kit to build

Design-Overall9%+0.21

Great buy and great & pretty build

Great decoration and fun to build

satisfying kit to build

Value For Money9%−0.01

Great price, good looking and well worth the money

Well worth it

Great value

Quality-Overall8%−0.03

make a lovely display piece

Great looking product

Excellent quality

Return

0.8% Return rate 11% Fixable by listing

Gifting Purpose40%▂▃▅█▁▃

An unusual present

Value For Money19%▆█▅▁▁▇

Hence value for money it aint

my goodness, it aint cheap

quite expensive for what they are

Defective Material/Parts7%▁▁▂▁▁█
Color6%▁▇▆▁▁█
Assembly/Installation6%▂▁▂▁█▁

FAQ

Common Lego Roses questions

Answered from the same tracked data.