Lego Mug
FailShoppers spend only $21K a year here, so Lego Mug is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £21K/yr51K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 43 sellers
Flapen Score
Lego Mug against its category
The dotted line is the Home & Garden average. Past it, Lego Mug is stronger. Inside it, weaker.
Market
The Lego Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Mug 51K times last year and spent an estimated £21K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £21Ka year
- Peak month
- December9.8× the quietest month
- Top search term
- lego mug32K searches a year
02 · Price
A sale here is worth £10.91.
Listings sell for £10.91 on average, from £7.46 to £22.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.91 that is £0 to £1K a year per listing.
- Average price
- £10.91under the $15 to $100 sweet spot
- Price range
- £7.46–£22.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,371 within Glassware. It carries 1,283 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 78%
- Out of stock, average day
- 3.2%
- Average rank
- #1,371in Glassware
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,283per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Lego Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Ceramic Mug Large - Boy - 530 ml | Perfect Mug Gifts for Men Mugs for Kids and Women Cool Fun and Unique Cup for All Ages Dishwasher Safe
- Price
- £22.02
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 3y ago

Lumsburry Build-on Brick Coffee Mug Funny DIY Unique Novelty Drinking Cup
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 3,938
- Age
- 8y ago

LEGO Upscaled Mug -RED
- Price
- £13.57
- Rating
- 4.4/5
- Reviews
- 411
- Age
- 10y ago

LEGO Ceramic Mug Small - Silly - 255 ml | Perfect Mug Gifts for Men Mugs for Kids and Women Cool Fun and Unique Small Cup for All Ages Dishwasher Safe
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 3y ago

LEGO Ceramic Mug Small- Happy Boy - 255 ml | Perfect Mug Gifts for Men Mugs for Kids and Women Cool Fun and Unique Small Cup Dishwasher Safe
- Price
- £16.41
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 3y ago
Trending
90-day click momentum
GNEGNI LIFE Building Blocks Mug Build-on Brick Coffee Mug Set 350ml with 3 Random Packs of 2-in-1 Bricks - Fun Gift for Men Dad Boys Girls for Christmas & Birthdays (Red)
- Price
- £7.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

GNEGNI LIFE Building Blocks Mug Build-on Brick Coffee Mug Set 350ml with 3 Random Packs of 2-in-1 Bricks - Fun Gift for Men Dad Boys Girls for Christmas & Birthdays(Black)
- Price
- £7.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

LEGO Ceramic Mug Small- Happy Boy - 255 ml | Perfect Mug Gifts for Men Mugs for Kids and Women Cool Fun and Unique Small Cup Dishwasher Safe
- Price
- £16.41
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 3y ago

LEGO Ceramic Mug Large - Boy - 530 ml | Perfect Mug Gifts for Men Mugs for Kids and Women Cool Fun and Unique Cup for All Ages Dishwasher Safe
- Price
- £22.02
- Rating
- 4.7/5
- Reviews
- 1,149
- Age
- 3y ago

HUISHENG Build on Brick Mug Sets Coffee Cup Valentines Easter Fathers Day Birthday Present Christmas Santa Gifts for Men Dad Him Adult Teacher Friend
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 2,088
- Age
- 8y ago
Newest
by launch date
GNEGNI LIFE Building Blocks Mug Build-on Brick Coffee Mug Set 350ml with 3 Random Packs of 2-in-1 Bricks - Fun Gift for Men Dad Boys Girls for Christmas & Birthdays (Red)
- Price
- £7.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

GNEGNI LIFE Building Blocks Mug Build-on Brick Coffee Mug Set 350ml with 3 Random Packs of 2-in-1 Bricks - Fun Gift for Men Dad Boys Girls for Christmas & Birthdays(Black)
- Price
- £7.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

MA3TY Build-On Brick Mug DIY Creative Coffee Mugs Birthday Present Novelty Christmas Santa Gifts for Women Men Mother Fathers Day Thanksgiving New Year with 3 Bags Accessories (Black)
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 1,594
- Age
- 8mo ago

Bricklaying Gift Mug. 11oz Ceramic Mug for Model Brick Fans and Brick Layers. Microwave and Dishwasher Safe
- Price
- £11.10
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

DAYMOO Build-on Brick Mug Set with 3 Random Packs of 2-in-1 Bricks Funny Cool Coffee Mugs for Kids Men Him Dad Boys and Girls Novelty Gifts for Christmas Xmas Easters Birthdays - Blue
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 1,566
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
43
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
12%
- Room Copenhagen42%
- Lumsburry15%
- MA3TY9%
- LEGO8%
- Sinnsally8%
- HUISHENG6%
- Open — no brand owns it (4 brands, 12%)
Demand
Lego Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Lego Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego mug32K/yr
- lego cup13K/yr
- lego mugs for adults6K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small
It is a small plastic cup
Quite small than a regular mug
Not a coffee mug as described
Love
Present
great gift for lego fans
Lovely brick mug set for a child to play with
Colour was spot on and Legos are easy to pop on and off
Great quality
Return
0.8% Return rate 55% Fixable by listing
small
It is a small plastic cup
Quite small than a regular mug
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Mug questions
Answered from the same tracked data.









