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Leaflet Holder

Fail

Prices span $3.13–$16.49, mostly outside the sweet spot, so Leaflet Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£46K/yr79K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
52%top-5 click share · 18 brands · 39 sellers

Flapen Score

Leaflet Holder against its category

The dotted line is the Home & Garden average. Past it, Leaflet Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leaflet Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leaflet Holder 79K times last year and spent an estimated £46K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
5.2%
Market size, estimated
£46Ka year
Peak month
September2.1× the quietest month
Top search term
leaflet holder35K searches a year

02 · Price

A sale here is worth £11.14.

Listings sell for £11.14 on average, from £3.13 to £16.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.14 that is £1K to £3K a year per listing.

Average price
£11.14under the $15 to $100 sweet spot
Price range
£3.13–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #83 within Furniture. It carries 374 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
6.3%
Average rank
#83in Furniture
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Leaflet Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

39

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

23%

  • Deflecto24%
  • Viymgit16%
  • YEXEXINM13%
  • Thboxes11%
  • Wonderwall7%
  • Taymar7%

Demand

Leaflet Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Leaflet Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leaflet holder35K/yr
  • leaflet display stands15K/yr
  • leaflet stand13K/yr
  • flyer stand4K/yr
  • brochure holder5K/yr
  • leaflet holders4K/yr
  • flyer holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Leaflet Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%−0.02

seem to be very flimsy be be broken without use

fragile

they are fragile

Quality-Overall12%−0.02

Poor quality

An average quality

Grip9%−0.03

doesnt hold it in place

Ease Of Cleaning9%−0.07

Stand arrived dirty

Value For Money6%−0.08

I do think they are a little expensive

however it's way overpriced for what it is

Love

Advertised Vs Actual Product21%+2.01

Just what was needed

Exactly as advertised

As Described

Quality-Overall20%−0.02

Crystal clear, good quality,

Very well made

Excellent product

Value For Money9%−0.08

Value for money

Good value

good value

Strength8%−0.02

Sturdy

Robust and ideal for displaying my paperback novel

Sturdy product and does its job well

Ease Of Use6%−0.08

Useful

Very useful

Return

1.3% Return rate 51% Fixable by listing

Size-Overall44%▆▆▇▅▆█

apart from slightly smaller than they look on images

Defective Material/Parts30%█▅▅▆▆▅
Advertised Vs Actual Product4%▇▅▃█▆▁

These won't fit our advertising A5 leaflets

Ease Of Use4%▁▄▂█▄▅
Strength3%█▆▃█▄▁

seem to be very flimsy be be broken without use

fragile

they are fragile

FAQ

Common Leaflet Holder questions

Answered from the same tracked data.