leaflet holder
Skip itPrices mostly outside the sweet spot ($3.13–$16.49) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great374.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 79K searches
Price range
Bad£3.13–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, leaflet holder is a £46K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
leaflet holder market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £56K–£67K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 6.3%
- Avg brand age
- 38 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
39
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
23%
- Deflecto24%
- Viymgit16%
- YEXEXINM13%
- Thboxes11%
- Wonderwall7%
- Taymar7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top leaflet holder search terms
- leaflet holder35K/yr
- leaflet display stands15K/yr
- leaflet stand13K/yr
- flyer stand4K/yr
- brochure holder5K/yr
- leaflet holders4K/yr
- flyer holder3K/yr
Top leaflet holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deflecto Countertop 4 Tier A5 Portrait Multi-TierLiterature Holder - Magazine File Holder - Leaflet Holder Wall Mounting
Deflecto£8.734.6★1,577 rev
YEXEXINM 5-Tier Table Brochure Stand Leaflet & Brochure Holder Clear Acrylic Flyer Stand for 1/3 A4 Size Literature Holder Booklet Menu Display & Dispenser for Office Restaurants & Reception
YEXEXINM£13.904.2★10 rev
Viymgit DL Portrait Leaflet Holder 6-Pack 1/3 A4 Size Clear Acrylic Brochure Display Holder Wall Mount/Countertop Single Pocket Dispenser for Literature Booklet Flyer & Menu
Viymgit£13.904.8★397 rev
Deflecto Countertop 4 Tier 4 Pocket 1/3 A4 (DL Size) Portrait Multi-Tier Literature Holder - Magazine File Holder - Leaflet Holder Wall Mounting
Deflecto£8.064.6★1,577 rev
Wonderwall Leaflet Holder | Freestanding Revolving Leaflet Display & Dispenser | Expanda-Stand System | (Optional Header Cap)
Wonderwall£5.480.0★0 rev
Newest
by launch dateYEXEXINM 5-Tier Table Brochure Stand Leaflet & Brochure Holder Clear Acrylic Flyer Stand for 1/3 A4 Size Literature Holder Booklet Menu Display & Dispenser for Office Restaurants & Reception
YEXEXINM£13.9010 rev
shaojian 2 Pack Acrylic Leaflet Holder 5 Tier Clear Brochure Holder Brochure Display Rack Multi Pocket Leaflet Stand for 4x9 Brochures Flyer Wall Mount or Countertop
shaojian£12.191 rev
Thboxes A5 Leaflet Holder 2 Pack Clear Acrylic Brochure Stand
Thboxes£10.6432 rev
Thboxes A4 Leaflet Holder 2 Pack Clear Acrylic Brochure Stand
Thboxes£14.7932 rev
Greeting Card Display Stand 5 Tier Acrylic Greeting Card Rack Clear Postercard Holder Tiered Display Stand Brochure Holder Stand Magazine Organizer Rack Sticker Organizer for 5x7 4x6 Cards Menus Photo
BEIMEIII£16.2138 rev
Trending
90-day click momentum
ASelected 6Pcs Clear Acrylic Book Stand - Transparent Book Display Stand for Displaying Notebooks Picture Albums Menu Magazine
ASelected£6.654.6★
Thboxes A5 Leaflet Holder 2 Pack Clear Acrylic Brochure Stand
Thboxes£10.644.2★
Viymgit DL Portrait Leaflet Holder 2-Pack 1/3 A4 Size Clear Acrylic Brochure Display Holder Wall Mount/Countertop Single Pocket Dispenser for Literature Booklet Flyer & Menu
Viymgit£8.184.8★
shaojian 2 Pack Acrylic Leaflet Holder 5 Tier Clear Brochure Holder Brochure Display Rack Multi Pocket Leaflet Stand for 4x9 Brochures Flyer Wall Mount or Countertop
shaojian£12.192.0★
Greeting Card Display Stand 5 Tier Acrylic Greeting Card Rack Clear Postercard Holder Tiered Display Stand Brochure Holder Stand Magazine Organizer Rack Sticker Organizer for 5x7 4x6 Cards Menus Photo
BEIMEIII£16.214.8★
What buyers say about leaflet holder
What buyers praise and complain about, mined from review topics.What buyers love
“Just what was needed”
“Crystal clear, good quality,”
“Value for money”
“Sturdy”
“Useful”
“Good fit”
“Robust and ideal for displaying my paperback novel”
“Looks good in the premises”
“though easily assembled”
“Practical holder”
What buyers complain about
“seem to be very flimsy be be broken without use”
“Poor quality”
“doesnt hold it in place”
“Stand arrived dirty”
“I do think they are a little expensive”
“Unusable. These won't fit our advertising A5 leaflets!”
“apart from slightly smaller than they look on images”
“These won't fit our advertising A5 leaflets”
“I believe this type of brittle material cannot withstand delivery”
“Shipped with no invoice or instructions”
Top return reasons
Common questions
- Is leaflet holder profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the leaflet holder niche?
- 18 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in leaflet holder?
- Top complaints mined from reviews: Strength, Quality-Overall, Grip. The return rate is 1.3%.
- When does demand for leaflet holder peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the leaflet holder niche?
- Listings span £3.13–£16.49; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.