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Leaflet Holder

prices mostly outside the sweet spot ($3.13–$16.49) — Leaflet Holder doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51

Market size 12Growth 22Conversion 60Competition 55Returns 89Price range 11Avg price 43Brand share 58Review moat 81Quality gap 62
This niche Category average · 5,777 niches

Is Leaflet Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Leaflet Holder is a £46K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.

Leaflet Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 5.2% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr6K
Search volume / yr-5.5%79K
Conversion rate5.2%
Avg price£11.14

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers18 · 39
Top-5 product click share52%
Open market30%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement79%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews374

Top Leaflet Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

39

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

23%

  • Deflecto24%
  • Viymgit16%
  • YEXEXINM13%
  • Thboxes11%
  • Wonderwall7%
  • Taymar7%

Leaflet Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR5.2%Products29Brands18Top 5 Brands70%OOS Rate6.3%Rating4.4★Reviews374Avg BSR#83
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Top Leaflet Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leaflet holder35K/yr
  • leaflet display stands15K/yr
  • leaflet stand13K/yr
  • flyer stand4K/yr
  • brochure holder5K/yr
  • leaflet holders4K/yr
  • flyer holder3K/yr

What reviews say buyers love and hate about Leaflet Holder

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Advertised Vs Actual Product21%

Just what was needed

Quality-Overall20%

Crystal clear, good quality,

Value For Money9%

Value for money

Strength8%

Sturdy

Ease Of Use6%

Useful

What buyers complain about

71% of reviews
Strength14%

seem to be very flimsy be be broken without use

Quality-Overall12%

Poor quality

Grip9%

doesnt hold it in place

Ease Of Cleaning9%

Stand arrived dirty

Value For Money6%

I do think they are a little expensive

Leaflet Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Defective Material/Parts
30%
3Advertised Vs Actual Product
4%
4Ease Of Use
4%
5Strength
3%

Common Leaflet Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Leaflet Holder 47/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -5.5% over the last 90 days.
Search demand for Leaflet Holder on Amazon United Kingdom is steady year-round — the busiest month runs 2.1× the quietest.