le creuset mug set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£37.13avg listing price — sweet spot $15–$100
Price range
Great£10.23–£102.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,302.19avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, le creuset mug set is a £6K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
le creuset mug set market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £9K–£19K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,155
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 38%
- Out of stock
- 4.7%
- Avg brand age
- 48 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- LE CREUSET96%
- Dawsons Living4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -12.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top le creuset mug set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
LE CREUSET£52.274.7★244 rev
LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
LE CREUSET£60.264.7★244 rev
LE CREUSET Stoneware Mugs Set of 4 350 ml Each Cerise 4 Count (Pack of 1)
LE CREUSET£34.054.7★244 rev
LE CREUSET Stoneware Rainbow Set of 6 Mugs
LE CREUSET£57.044.7★244 rev
LE CREUSET Set of 6 Rainbow Espresso Mug Stoneware 100 ml Rainbow 79114108359030
LE CREUSET£42.964.8★1,529 rev
Newest
by launch dateLE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
LE CREUSET£52.27244 rev
LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
LE CREUSET£60.26244 rev
LE CREUSET Stoneware Rainbow Set of 6 Mugs
LE CREUSET£57.04244 rev
LE CREUSET Stoneware Rainbow Set of 6 Espresso Mugs
LE CREUSET£61.89244 rev
LE CREUSET Set of 6 Large Cappuccino Cups Made of Stoneware 400 ml Rainbow 79296408429030
LE CREUSET£102.8114 rev
Trending
90-day click momentumLE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
LE CREUSET£60.264.7★
LE CREUSET Stoneware Rainbow Set of 6 Espresso Mugs
LE CREUSET£61.894.7★
LE CREUSET Stoneware Rainbow Set of 6 Mugs
LE CREUSET£57.044.7★
LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
LE CREUSET£52.274.7★
LE CREUSET Stoneware Mugs Set of 4 350 ml Each Cerise 4 Count (Pack of 1)
LE CREUSET£34.054.7★
What buyers say about le creuset mug set
What buyers praise and complain about, mined from review topics.What buyers love
“lovely cheerful colours”
“Good quality mug”
“Value”
“good size”
“Good solid cups”
“durable”
“Dishwasher safe”
“Not too heavy”
“A DESIGN CLASSIC THAT PLEASES THE EYE”
“not too thick or thin”
What buyers complain about
“The only thing to mention is that its a bit heavier than a regular mug”
“Very nice not as big as thought was going to be”
“Also the ceramic walls feel too thick making it uncomfortable to lips”
“They stain”
“They look expensive for the price”
“Mugs different colours”
“Too light and two broken”
“Disappointing, as the mug is less than 2 weeks old”
“Also the ceramic walls feel too thick making it uncomfortable to lips”
Top return reasons
Common questions
- Is le creuset mug set profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (28/100).
- How competitive is the le creuset mug set niche?
- 2 brands and 24 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in le creuset mug set?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Thickness. The return rate is 2.4%.
- When does demand for le creuset mug set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the le creuset mug set niche?
- Listings span £10.23–£102.81; the average listing price is £37.13 (sweet spot $15–$100). The average incumbent carries 2,302 reviews — the moat a new listing must climb.