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Le Creuset Mug Set

Fail

The top 5 brands take 100% of clicks, so Le Creuset Mug Set is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£6K/yr21K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
71%top-5 click share · 2 brands · 24 sellers

Flapen Score

Le Creuset Mug Set against its category

The dotted line is the Home & Garden average. Past it, Le Creuset Mug Set is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Creuset Mug Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Le Creuset Mug Set 21K times last year and spent an estimated £6K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.8%
Market size, estimated
£6Ka year
Peak month
December4.4× the quietest month
Top search term
le creuset mug set9K searches a year

02 · Price

A sale here is worth £37.13.

Listings sell for £37.13 on average, from £10.23 to £102.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £37.13 that is £0 to £4K a year per listing.

Average price
£37.13inside the $15 to $100 sweet spot
Price range
£10.23–£102.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,155 within Glassware. It carries 2,302 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#1,155in Glassware
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,302per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Le Creuset Mug Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£641£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

24

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • LE CREUSET96%
  • Dawsons Living4%

Demand

Le Creuset Mug Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Reviews and returns

What reviews say buyers love and hate about Le Creuset Mug Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
13%of negative reviews mention “Weight Heavy”
2.4%of orders come back
“The only thing to mention is that its a bit heavier than a regular mug”
A buyer, on “Weight Heavy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Le Creuset Mug Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data