Le Creuset Mug Set
FailThe top 5 brands take 100% of clicks, so Le Creuset Mug Set is a Fail.
- Flapen Score
- 28 / 100Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 5128
- Market size
- £6K/yr21K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 71%top-5 click share · 2 brands · 24 sellers
Flapen Score
Le Creuset Mug Set against its category
The dotted line is the Home & Garden average. Past it, Le Creuset Mug Set is stronger. Inside it, weaker.
Market
The Le Creuset Mug Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Le Creuset Mug Set 21K times last year and spent an estimated £6K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £6Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- le creuset mug set9K searches a year
02 · Price
A sale here is worth £37.13.
Listings sell for £37.13 on average, from £10.23 to £102.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £37.13 that is £0 to £4K a year per listing.
- Average price
- £37.13inside the $15 to $100 sweet spot
- Price range
- £10.23–£102.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,155 within Glassware. It carries 2,302 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 94%
- Out of stock, average day
- 4.7%
- Average rank
- #1,155in Glassware
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,302per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Le Creuset Mug Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
- Price
- £52.27
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
- Price
- £60.26
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Mugs Set of 4 350 ml Each Cerise 4 Count (Pack of 1)
- Price
- £34.05
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6y ago

LE CREUSET Stoneware Rainbow Set of 6 Mugs
- Price
- £57.04
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Set of 6 Rainbow Espresso Mug Stoneware 100 ml Rainbow 79114108359030
- Price
- £42.96
- Rating
- 4.8/5
- Reviews
- 1,529
- Age
- 6y ago
Trending
90-day click momentum
LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
- Price
- £60.26
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Espresso Mugs
- Price
- £61.89
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Mugs
- Price
- £57.04
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
- Price
- £52.27
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Mugs Set of 4 350 ml Each Cerise 4 Count (Pack of 1)
- Price
- £34.05
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6y ago
Newest
by launch date
LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
- Price
- £52.27
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
- Price
- £60.26
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Mugs
- Price
- £57.04
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Espresso Mugs
- Price
- £61.89
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Set of 6 Large Cappuccino Cups Made of Stoneware 400 ml Rainbow 79296408429030
- Price
- £102.81
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- LE CREUSET96%
- Dawsons Living4%
Demand
Le Creuset Mug Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Reviews and returns
What reviews say buyers love and hate about Le Creuset Mug Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The only thing to mention is that its a bit heavier than a regular mug
It's heavy
Very nice not as big as thought was going to be
Also the ceramic walls feel too thick making it uncomfortable to lips
Not as thick or heavy as the ones in the 6-pack sets
They stain
All of these mugs stain
They look expensive for the price
look more expensive than price paid
Love
lovely cheerful colours
Love the colour
colours are amazing
Good quality mug
Quality product, great for tea
Excellent product
Value
worth it
Great value
good size
Its a good size for my mug of morning coffee and it looks stylish and classy
A good size for a pot of tea
Good solid cups
It feels really sturdy
The mugs feel sturdy
Return
2.4% Return rate 41% Fixable by listing
Very nice not as big as thought was going to be
Mugs different colours
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Le Creuset Mug Set questions
Answered from the same tracked data.









