How competitive is the Le Creuset Mug Set niche on Amazon United Kingdom?

2 brands and 24 sellers compete in Le Creuset Mug Set on Amazon United Kingdom. The top 5 Le Creuset Mug Set products take 71% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Le Creuset Mug Set?

Le Creuset Mug Set buyers on Amazon United Kingdom complain most about Weight Heavy, Size-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the Le Creuset Mug Set niche?

Le Creuset Mug Set sells for £37.13 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.23–£102.81. The average incumbent carries 2,302 reviews — the moat a new listing must climb.

Le Creuset Mug Set

brand-locked demand (top 5 brands take 100% of clicks) — Le Creuset Mug Set doesn't clear our bar today.

Flapen Score

Skip it

Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51

This niche Category average · 5,777 niches

Is Le Creuset Mug Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Le Creuset Mug Set is a £6K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.

Le Creuset Mug Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 0.8% of searches end in a purchase.

£6K

revenue / yr

Units sold / yr500

Search volume / yr-12.5%21K

Conversion rate0.8%

Avg price£37.13

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 24

Top-5 product click share71%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Le Creuset Mug Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs

Price: £52.27
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs

Price: £60.26
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Mugs Set of 4 350 ml Each Cerise 4 Count (Pack of 1)

Price: £34.05
Rating: 4.7/5
Reviews: 244
Age: 6y ago

LE CREUSET Stoneware Rainbow Set of 6 Mugs

Price: £57.04
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Set of 6 Rainbow Espresso Mug Stoneware 100 ml Rainbow 79114108359030

Price: £42.96
Rating: 4.8/5
Reviews: 1,529
Age: 6y ago

Newest

by launch date

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs

Price: £52.27
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs

Price: £60.26
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Mugs

Price: £57.04
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Espresso Mugs

Price: £61.89
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Set of 6 Large Cappuccino Cups Made of Stoneware 400 ml Rainbow 79296408429030

Price: £102.81
Rating: 4.6/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

LE CREUSET96%
Dawsons Living4%

Le Creuset Mug Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR0.8%Products16Brands2Top 5 Brands100%OOS Rate4.7%Rating4.7★Reviews2,302Avg BSR#1,155

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

What reviews say buyers love and hate about Le Creuset Mug Set

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Color29%

“lovely cheerful colours”

Quality-Overall20%

“Good quality mug”

Value For Money14%

“Value”

Size-Overall8%

“good size”

Strength7%

“Good solid cups”

What buyers complain about

72% of reviews

Weight Heavy13%

“The only thing to mention is that its a bit heavier than a regular mug”

Size-Overall10%

“Very nice not as big as thought was going to be”

Thickness10%

“Also the ceramic walls feel too thick making it uncomfortable to lips”

Stain Resistance10%

“They stain”

Value For Money8%

“They look expensive for the price”

Le Creuset Mug Set return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

39%

2Size-Overall

22%

3Color

13%

4Maintenance And Repair

5Ease Of Use

Common Le Creuset Mug Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Le Creuset Mug Set 28/100 on Amazon United Kingdom — Skip it. The niche generates £6K/yr across 16 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -12.5% over the last 90 days.