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Le Creuset Mug Set

Fail

The top 5 brands take 100% of clicks, so Le Creuset Mug Set is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£6K/yr21K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
71%top-5 click share · 2 brands · 24 sellers

Flapen Score

Le Creuset Mug Set against its category

The dotted line is the Home & Garden average. Past it, Le Creuset Mug Set is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Creuset Mug Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Le Creuset Mug Set 21K times last year and spent an estimated £6K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.8%
Market size, estimated
£6Ka year
Peak month
December4.4× the quietest month
Top search term
le creuset mug set9K searches a year

02 · Price

A sale here is worth £37.13.

Listings sell for £37.13 on average, from £10.23 to £102.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £37.13 that is £0 to £4K a year per listing.

Average price
£37.13inside the $15 to $100 sweet spot
Price range
£10.23–£102.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,155 within Glassware. It carries 2,302 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#1,155in Glassware
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,302per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Le Creuset Mug Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£641£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • LE CREUSET96%
  • Dawsons Living4%

Demand

Le Creuset Mug Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Reviews and returns

What reviews say buyers love and hate about Le Creuset Mug Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy13%−0.02

The only thing to mention is that its a bit heavier than a regular mug

It's heavy

Size-Overall10%−0.02

Very nice not as big as thought was going to be

Thickness10%−0.04

Also the ceramic walls feel too thick making it uncomfortable to lips

Not as thick or heavy as the ones in the 6-pack sets

Stain Resistance10%−0.04

They stain

All of these mugs stain

Value For Money8%+1.43

They look expensive for the price

look more expensive than price paid

Love

Color29%+0.50

lovely cheerful colours

Love the colour

colours are amazing

Quality-Overall20%+1.82

Good quality mug

Quality product, great for tea

Excellent product

Value For Money14%+1.43

Value

worth it

Great value

Size-Overall8%−0.02

good size

Its a good size for my mug of morning coffee and it looks stylish and classy

A good size for a pot of tea

Strength7%+0.55

Good solid cups

It feels really sturdy

The mugs feel sturdy

Return

2.4% Return rate 41% Fixable by listing

Defective Material/Parts39%▅▅▇█▆▅
Size-Overall22%█▄▅▅▄▆

Very nice not as big as thought was going to be

Color13%▁▆▅▃▄█

Mugs different colours

Maintenance And Repair4%█▆▃▃▆▇
Ease Of Use3%█▄█▁▆▁

FAQ

Common Le Creuset Mug Set questions

Answered from the same tracked data.