Le Creuset Mug
FailThe top 5 brands take 100% of clicks, so Le Creuset Mug is a Fail.
- Flapen Score
- 32 / 100Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 5132
- Market size
- £126K/yr336K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 60%top-5 click share · 1 brands · 23 sellers
Flapen Score
Le Creuset Mug against its category
The dotted line is the Home & Garden average. Past it, Le Creuset Mug is stronger. Inside it, weaker.
Market
The Le Creuset Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Le Creuset Mug 336K times last year and spent an estimated £126K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £126Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- le creuset mug237K searches a year
02 · Price
A sale here is worth £20.57.
Listings sell for £20.57 on average, from £10.23 to £60.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.57 that is £5K to £10K a year per listing.
- Average price
- £20.57inside the $15 to $100 sweet spot
- Price range
- £10.23–£60.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #648 within Glassware. It carries 3,950 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 93%
- Out of stock, average day
- 2.3%
- Average rank
- #648in Glassware
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,950per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Le Creuset Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LE CREUSET Stoneware Coffee Mug 350 ml Volcanic 70302350900002
- Price
- £11.48
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 7y ago

LE CREUSET Stoneware Coffee Mug 350 ml Cerise 70302350600002
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 7y ago

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
- Price
- £52.27
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Coffee Mug 350 ml Nectar 70302356720002
- Price
- £11.02
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 2y ago

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 3y ago
Trending
90-day click momentum
LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
- Price
- £60.26
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
- Price
- £52.27
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 3y ago

LE CREUSET Stoneware Coffee Mug 350 ml Shell Pink 7030235777000
- Price
- £11.98
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 5y ago

LE CREUSET Stoneware Mugs Set of 4 350 ml Each Cerise 4 Count (Pack of 1)
- Price
- £34.05
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6y ago
Newest
by launch date
LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs
- Price
- £52.27
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs
- Price
- £60.26
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 6mo ago

LE CREUSET Stoneware Coffee Mug 350 ml Nectar 70302356720002
- Price
- £11.02
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 2y ago

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 3y ago

LE CREUSET Stoneware Coffee Mug 350 ml Bamboo 70302354080002
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- LE CREUSET100%
- Open — no brand owns it (0%)
Demand
Le Creuset Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Le Creuset Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- le creuset mug237K/yr
- le creuset mugs42K/yr
- le creuset mug set9K/yr
- la creuset mugs13K/yr
- le creuset cup5K/yr
- le creuset mugs set of 612K/yr
- le cruset mug4K/yr
- le creuset mug stoneware7K/yr
- lecreuset mug4K/yr
- le creuset coffee mugs4K/yr
Reviews and returns
What reviews say buyers love and hate about Le Creuset Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The only thing to mention is that its a bit heavier than a regular mug
It's heavy
They stain
All of these mugs stain
Not as thick or heavy as the ones in the 6-pack sets
Too light and two broken
Its definitely more expensive than a normal mug
Love
Great Quality
Lovely quality cup
Good quality mug
Love the colour
the colour is perfect for me
Beautiful colour - gorgeous Green
It feels really sturdy
They seem a strong mug
Sturdy and makes you feel like your drink tastes better
Just the right size
A very good size mug
A good size for a pot of tea
durable
Good value durable mugs
In my opinion, the durable shape and quality turn it into an absolute design classic that cannot be beaten
Return
3.3% Return rate 35% Fixable by listing
Keep looking
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Best Flapen score
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FAQ
Common Le Creuset Mug questions
Answered from the same tracked data.









