How competitive is the Le Creuset Mug niche on Amazon United Kingdom?

1 brands and 23 sellers compete in Le Creuset Mug on Amazon United Kingdom. The top 5 Le Creuset Mug products take 60% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Le Creuset Mug?

Le Creuset Mug buyers on Amazon United Kingdom complain most about Weight Heavy, Stain Resistance, Thickness, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Le Creuset Mug niche?

Le Creuset Mug sells for £20.57 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.23–£60.26. The average incumbent carries 3,950 reviews — the moat a new listing must climb.

Le Creuset Mug

brand-locked demand (top 5 brands take 100% of clicks) — Le Creuset Mug doesn't clear our bar today.

Flapen Score

Skip it

Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51

This niche Category average · 5,777 niches

Is Le Creuset Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Le Creuset Mug is a £126K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Le Creuset Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.7% over the last 90 days and 1.8% of searches end in a purchase.

£126K

revenue / yr

Units sold / yr8K

Search volume / yr-18.7%336K

Conversion rate1.8%

Avg price£20.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 23

Top-5 product click share60%

Open market0%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Le Creuset Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LE CREUSET Stoneware Coffee Mug 350 ml Volcanic 70302350900002

Price: £11.48
Rating: 4.7/5
Reviews: 5,172
Age: 7y ago

LE CREUSET Stoneware Coffee Mug 350 ml Cerise 70302350600002

Price: £11.06
Rating: 4.7/5
Reviews: 5,172
Age: 7y ago

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs

Price: £52.27
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Coffee Mug 350 ml Nectar 70302356720002

Price: £11.02
Rating: 4.7/5
Reviews: 5,172
Age: 2y ago

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure

Price: £12.24
Rating: 4.7/5
Reviews: 5,172
Age: 3y ago

Newest

by launch date

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs

Price: £52.27
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs

Price: £60.26
Rating: 4.7/5
Reviews: 244
Age: 6mo ago

LE CREUSET Stoneware Coffee Mug 350 ml Nectar 70302356720002

Price: £11.02
Rating: 4.7/5
Reviews: 5,172
Age: 2y ago

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure

Price: £12.24
Rating: 4.7/5
Reviews: 5,172
Age: 3y ago

LE CREUSET Stoneware Coffee Mug 350 ml Bamboo 70302354080002

Price: £12.04
Rating: 4.7/5
Reviews: 5,172
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

LE CREUSET100%
Open — no brand owns it (0%)

Le Creuset Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume336KCVR1.8%Products14Brands1Top 5 Brands100%OOS Rate2.3%Rating4.7★Reviews3,950Avg BSR#648

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Le Creuset Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

le creuset mug237K/yr -15.3%2.2% conv.
le creuset mugs42K/yr -23.2%1.4% conv.
le creuset mug set9K/yr -0.1%0.5% conv.
la creuset mugs13K/yr -39.3%2.3% conv.
le creuset cup5K/yr -20.5%0.3% conv.
le creuset mugs set of 612K/yr -34.6%0.8% conv.
le cruset mug4K/yr -19.7%3.2% conv.
le creuset mug stoneware7K/yr -54.4%3.7% conv.
lecreuset mug4K/yr -45.5%3.9% conv.
le creuset coffee mugs4K/yr -26.4%1.6% conv.

What reviews say buyers love and hate about Le Creuset Mug

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall28%

“Great Quality”

Color22%

“Love the colour”

Strength10%

“It feels really sturdy”

Size-Overall9%

“Just the right size”

Durability6%

“durable”

What buyers complain about

69% of reviews

Weight Heavy27%

“The only thing to mention is that its a bit heavier than a regular mug”

Stain Resistance20%

“They stain”

Thickness10%

“Not as thick or heavy as the ones in the 6-pack sets”

Weight Light10%

“Too light and two broken”

Value For Money2%

“Its definitely more expensive than a normal mug”

Le Creuset Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

42%

2Size-Overall

16%

3Color

15%

4Maintenance And Repair

5Ease Of Use

Common Le Creuset Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Le Creuset Mug 32/100 on Amazon United Kingdom — Skip it. The niche generates £126K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.