Is le creuset mug profitable to sell on Amazon United Kingdom?

The niche generates £126K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (32/100).

How competitive is the le creuset mug niche?

1 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in le creuset mug?

Top complaints mined from reviews: Weight Heavy, Stain Resistance, Thickness. The return rate is 3.3%.

When does demand for le creuset mug peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the le creuset mug niche?

Listings span £10.23–£60.26; the average listing price is £20.57 (sweet spot $15–$100). The average incumbent carries 3,950 reviews — the moat a new listing must climb.

le creuset mug

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£20.57

avg listing price — sweet spot $15–$100

Price range

Great£10.23–£60.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£126K

£126K/yr · 336K searches

Review moat

Okay3,949.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, le creuset mug is a £126K/yr Amazon United Kingdom market (336K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

le creuset mug market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £123K–£165K; units × avg price
Conversion rate: 1.8%
Avg BSR: #648
Page quality: 0%
Prime: 93%
Sponsored: 50%
Out of stock: 2.3%
Avg brand age: 45 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

LE CREUSET100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -18.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top le creuset mug search terms

le creuset mug237K/yr -15.3%2.2% conv.
le creuset mugs42K/yr -23.2%1.4% conv.
le creuset mug set9K/yr -0.1%0.5% conv.
la creuset mugs13K/yr -39.3%2.3% conv.
le creuset cup5K/yr -20.5%0.3% conv.
le creuset mugs set of 612K/yr -34.6%0.8% conv.
le cruset mug4K/yr -19.7%3.2% conv.
le creuset mug stoneware7K/yr -54.4%3.7% conv.
lecreuset mug4K/yr -45.5%3.9% conv.
le creuset coffee mugs4K/yr -26.4%1.6% conv.

All search terms

Top le creuset mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LE CREUSET Stoneware Coffee Mug 350 ml Volcanic 70302350900002

LE CREUSET£11.484.7★5,172 rev

LE CREUSET Stoneware Coffee Mug 350 ml Cerise 70302350600002

LE CREUSET£11.064.7★5,172 rev

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs

LE CREUSET£52.274.7★244 rev

LE CREUSET Stoneware Coffee Mug 350 ml Nectar 70302356720002

LE CREUSET£11.024.7★5,172 rev

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure

LE CREUSET£12.244.7★5,172 rev

Newest

by launch date

LE CREUSET Stoneware Rainbow Set of 6 Cappuccino Mugs

LE CREUSET£52.27244 rev

6mo ago

LE CREUSET Stoneware Rainbow Set of 6 Coffee Mugs

LE CREUSET£60.26244 rev

6mo ago

LE CREUSET Stoneware Coffee Mug 350 ml Nectar 70302356720002

LE CREUSET£11.025,172 rev

2y ago

LE CREUSET Stoneware Coffee Mug 70302352200002 350 ml Azure

LE CREUSET£12.245,172 rev

3y ago

LE CREUSET Stoneware Coffee Mug 350 ml Bamboo 70302354080002

LE CREUSET£12.045,172 rev

4y ago

What buyers say about le creuset mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great Quality”

Color22%

“Love the colour”

Strength10%

“It feels really sturdy”

Size-Overall9%

“Just the right size”

Durability6%

“durable”

Brightness/Shine/Glow4%

“Bright and just the right size”

Value For Money4%

“Fantastic cups that are worth every penny”

Design-Overall3%

“A DESIGN CLASSIC THAT PLEASES THE EYE”

Comfort-Overall2%

“Look great and feel comfortable in your hand”

Handle Quality2%

“I also appreciate the comfortable handle which makes the mug easy to hold even when filled to the top”

What buyers complain about

Weight Heavy27%

“The only thing to mention is that its a bit heavier than a regular mug”

Stain Resistance20%

“They stain”

Thickness10%

“Not as thick or heavy as the ones in the 6-pack sets”

Weight Light10%

“Too light and two broken”

Value For Money2%

“Its definitely more expensive than a normal mug”

Top return reasons

Defective Material/Parts42%

Size-Overall16%

Color15%

Maintenance And Repair5%

Ease Of Use2%

Scratch Resistance2%