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Le Creuset Mug

Fail

The top 5 brands take 100% of clicks, so Le Creuset Mug is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£126K/yr336K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
60%top-5 click share · 1 brands · 23 sellers

Flapen Score

Le Creuset Mug against its category

The dotted line is the Home & Garden average. Past it, Le Creuset Mug is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Creuset Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Le Creuset Mug 336K times last year and spent an estimated £126K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.8%
Market size, estimated
£126Ka year
Peak month
December3.8× the quietest month
Top search term
le creuset mug237K searches a year

02 · Price

A sale here is worth £20.57.

Listings sell for £20.57 on average, from £10.23 to £60.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.57 that is £5K to £10K a year per listing.

Average price
£20.57inside the $15 to $100 sweet spot
Price range
£10.23–£60.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #648 within Glassware. It carries 3,950 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#648in Glassware
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,950per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Le Creuset Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • LE CREUSET100%
  • Open — no brand owns it (0%)

Demand

Le Creuset Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Le Creuset Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • le creuset mug237K/yr
  • le creuset mugs42K/yr
  • le creuset mug set9K/yr
  • la creuset mugs13K/yr
  • le creuset cup5K/yr
  • le creuset mugs set of 612K/yr
  • le cruset mug4K/yr
  • le creuset mug stoneware7K/yr
  • lecreuset mug4K/yr
  • le creuset coffee mugs4K/yr

Reviews and returns

What reviews say buyers love and hate about Le Creuset Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy27%−0.03

The only thing to mention is that its a bit heavier than a regular mug

It's heavy

Stain Resistance20%−0.07

They stain

All of these mugs stain

Thickness10%−0.03

Not as thick or heavy as the ones in the 6-pack sets

Weight Light10%−0.04

Too light and two broken

Value For Money2%+0.29

Its definitely more expensive than a normal mug

Love

Quality-Overall28%+2.11

Great Quality

Lovely quality cup

Good quality mug

Color22%−0.03

Love the colour

the colour is perfect for me

Beautiful colour - gorgeous Green

Strength10%+0.61

It feels really sturdy

They seem a strong mug

Sturdy and makes you feel like your drink tastes better

Size-Overall9%+0.53

Just the right size

A very good size mug

A good size for a pot of tea

Durability6%+0.34

durable

Good value durable mugs

In my opinion, the durable shape and quality turn it into an absolute design classic that cannot be beaten

Return

3.3% Return rate 35% Fixable by listing

Defective Material/Parts42%▆▅▆█▆▅
Size-Overall16%█▅▆▄▆█
Color15%▁█▅▄▆█
Maintenance And Repair5%▆▆█▅▅█
Ease Of Use2%▆▃█▁▅▃

FAQ

Common Le Creuset Mug questions

Answered from the same tracked data.