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Le Creuset Casserole Dish

Fail

The top 5 brands take 100% of clicks, so Le Creuset Casserole Dish is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£82K/yr151K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
54%top-5 click share · 4 brands · 17 sellers

Flapen Score

Le Creuset Casserole Dish against its category

The dotted line is the Home & Garden average. Past it, Le Creuset Casserole Dish is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Le Creuset Casserole Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Le Creuset Casserole Dish 151K times last year and spent an estimated £82K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
0.4%
Market size, estimated
£82Ka year
Peak month
November3.7× the quietest month
Top search term
le creuset casserole dish93K searches a year

02 · Price

A sale here is worth £139.55.

Listings sell for £139.55 on average, from £32.87 to £222.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £139.55 that is £0 to £14K a year per listing.

Average price
£139.55above the $15 to $100 sweet spot
Price range
£32.87–£222.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£14K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #51 within Cookware. It carries 6,349 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#51in Cookware
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,349per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Le Creuset Casserole Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • LE CREUSET92%
  • OVERMONT4%
  • Amazon Basics3%
  • nuovva2%
  • Open — no brand owns it (0%)

Demand

Le Creuset Casserole Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Le Creuset Casserole Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • le creuset casserole dish93K/yr
  • le creuset dutch oven18K/yr
  • le creuset pot7K/yr
  • le creuset casseroles11K/yr
  • le creuset cookware3K/yr
  • le creuset casserole4K/yr
  • casserole dish le creuset4K/yr
  • dutch oven le creuset3K/yr
  • le creuset casserole dish shallow casseroles2K/yr
  • la creuset pot3K/yr

Reviews and returns

What reviews say buyers love and hate about Le Creuset Casserole Dish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy22%+0.16

very heavy easy to clean

heavy

Its too heavy

Adhesion/Stickiness17%−0.07

Food sticks to this: avoid

It sticks

Color11%−0.06

not red. enamel coating all chipped off

Noise Level11%−0.05

During preheating, I heard a loud popping sound

Size-Overall9%+0.84

it looks bigger than it is

The white was smaller in size

Love

Quality-Overall24%+1.10

Excellent cast iron casserole- very pleased with the quality & the capacity

the enameling is good quality

Good quality

Value For Money21%+1.53

Worth the price

Great value

Very good value

Color10%−0.06

Bottle green/teal lovely colour

Lovely colour and finish overall,

the colour options are gorgeous

Size-Overall10%+0.84

Good size

Its the perfect size for everyday use

Perfect size and great for batch cooking

Weight Heavy8%+0.16

Perfect, heavy

got this to make my sourdough, great size and nice and heavy, good quality

It's heavy well made not used it yet

Return

3.0% Return rate 65% Fixable by listing

Size-Overall52%▄█▆▅▇▆

it looks bigger than it is

The white was smaller in size

Weight Heavy9%█▇▃█▃▁

very heavy easy to clean

heavy

Its too heavy

Color9%█▃▄▃▂▂

not red. enamel coating all chipped off

Defective Material/Parts7%▃▁▂▃█▄
Quality-Overall3%▁▃█▁▅▅

Quality control should have caught it

FAQ

Common Le Creuset Casserole Dish questions

Answered from the same tracked data.