le creuset casserole dish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£139.55avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay£32.87–£222.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,348.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 151K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, le creuset casserole dish is a £82K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 25/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
le creuset casserole dish market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £105K–£140K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 1.3%
- Avg brand age
- 50 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- LE CREUSET92%
- OVERMONT4%
- Amazon Basics3%
- nuovva2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -37.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top le creuset casserole dish search terms
- le creuset casserole dish93K/yr
- le creuset dutch oven18K/yr
- le creuset pot7K/yr
- le creuset casseroles11K/yr
- le creuset cookware3K/yr
- le creuset casserole4K/yr
- casserole dish le creuset4K/yr
- dutch oven le creuset3K/yr
- le creuset casserole dish shallow casseroles2K/yr
- la creuset pot3K/yr
Top le creuset casserole dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid 26 cm 5.3 Litre Volcanic 21177260902430
LE CREUSET£172.484.8★10,270 rev
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid 20 cm 2.4 Litre Volcanic 21177200902430
LE CREUSET£141.244.8★10,270 rev
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid 28 cm 6.7 Litre Volcanic 21177280902430
LE CREUSET£202.064.8★10,270 rev
LE CREUSET Signature Sh.Casserole/braiser 26cm Flame SS Knob
LE CREUSET£141.014.8★3,211 rev
LE CREUSET Signature Sh.Casserole/braiser 30cm Flame Ss Knob
LE CREUSET£166.594.8★3,211 rev
Newest
by launch date
Shallow Cast Iron Casserole with Lid Non Stick Dutch Oven Pot Oven Safe up to 500 F Sturdy Ovenproof Stockpot Cookware Enamelled Cooking Pot Red 3.7-Quart 30cm by Nuovva
nuovva£37.711,240 rev
Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Dish With Lid 5.5QT Cookbook -Non-stick Dutch Oven for Braising Stews Roasting Bread Baking - Cherry red
OVERMONT£36.7810,103 rev
Le Creuset Signature Cast Iron Bread Oven 24cm Matte Black 21301240000430
LE CREUSET£139.67760 rev
LE CREUSET Enamelled Cast Iron Heart Casserole with Heart Shaped Knob 20 cm Cerise 21401200602455
LE CREUSET£126.6033 rev
LE CREUSET Signature Sh.Casserole/braiser 26cm Deep Teal SS Knob
LE CREUSET£143.963,212 rev
Trending
90-day click momentum
Amazon Basics Round Enameled Cast Iron Covered Casserole Skillet 3.1 l White
Amazon Basics£32.874.5★
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish With Lid 28 cm 6.7 Litre Cerise 21177280602430
LE CREUSET£202.774.8★
LE CREUSET Signature Sh.Casserole/braiser 26cm Deep Teal SS Knob
LE CREUSET£143.964.8★
Shallow Cast Iron Casserole with Lid Non Stick Dutch Oven Pot Oven Safe up to 500 F Sturdy Ovenproof Stockpot Cookware Enamelled Cooking Pot Red 3.7-Quart 30cm by Nuovva
nuovva£37.714.6★
Le Creuset Signature Enamelled Cast Iron Oval Casserole Dish With Lid 27 cm 4.1 Litre Deep Teal 21178276422430
LE CREUSET£168.864.8★
What buyers say about le creuset casserole dish
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent cast iron casserole- very pleased with the quality & the capacity”
“Worth the price”
“Bottle green/teal lovely colour”
“Good size”
“Perfect, heavy”
“The heat distribution is excellent”
“Very easy to clean”
“Great products, I used it for 5 years, still looks new”
“Stunning design”
“Great cookware”
What buyers complain about
“very heavy easy to clean”
“Food sticks to this: avoid”
“not red. enamel coating all chipped off”
“During preheating, I heard a loud popping sound”
“it looks bigger than it is”
“Quality control should have caught it”
Top return reasons
Common questions
- Is le creuset casserole dish profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 22 tracked products. 90-day search growth is -37.4%. Flapen's verdict: Skip it (25/100).
- How competitive is the le creuset casserole dish niche?
- 4 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in le creuset casserole dish?
- Top complaints mined from reviews: Weight Heavy, Adhesion/Stickiness, Color. The return rate is 3.0%.
- When does demand for le creuset casserole dish peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the le creuset casserole dish niche?
- Listings span £32.87–£222.82; the average listing price is £139.55 (sweet spot $15–$100). The average incumbent carries 6,349 reviews — the moat a new listing must climb.