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Lay Z Spa Inflatable Lid

Pass

Lay Z Spa Inflatable Lid scores 65 out of 100, a Pass. Shoppers spend $137K a year here, search demand grew +130.7% this quarter, and returns run at 1.5% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£137K/yr39K searches / yr
90-day growth
+130.7%search demand this quarter
Competition
61%top-5 click share · 12 brands · 30 sellers

Flapen Score

Lay Z Spa Inflatable Lid against its category

The dotted line is the Home & Garden average. Past it, Lay Z Spa Inflatable Lid is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lay Z Spa Inflatable Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lay Z Spa Inflatable Lid 39K times last year and spent an estimated £137K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +130.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+130.7%
Conversion, latest week
6.3%
Market size, estimated
£137Ka year
Peak month
May7.5× the quietest month
Top search term
hot tub lid11K searches a year

02 · Price

A sale here is worth £56.54.

Listings sell for £56.54 on average, from £16.59 to £292.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £56.54 that is £0 to £6K a year per listing.

Average price
£56.54inside the $15 to $100 sweet spot
Price range
£16.59–£292.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #245 within Pools, Hot Tubs & Supplies. It carries 182 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
65%
Out of stock, average day
2.5%
Average rank
#245in Pools, Hot Tubs & Supplies
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lay Z Spa Inflatable Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

30

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

16%

  • SHATCHI40%
  • Bestway20%
  • Dellonda8%
  • Monster Shop6%
  • Lay-Z-Spa6%
  • KEAGAN4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Lay Z Spa Inflatable Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×

Search terms

Top Lay Z Spa Inflatable Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot tub lid11K/yr
  • hot tub inflatable lid5K/yr
  • lay z spa inflatable lid5K/yr
  • lazy spa inflatable lid4K/yr
  • lazy spa lid4K/yr
  • lazy spa st moritz inflatable lid4K/yr
  • lazy spa helsinki inflatable lid3K/yr
  • lazy spa lid inflatable insert3K/yr

Reviews and returns

What reviews say buyers love and hate about Lay Z Spa Inflatable Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall47%+1.69

Small size

Doesnt fit

Nothing like the size its suppose to be

Leak-Proof13%

Leaked from day 1

The valve seems to leak

Has arrived and looks like it has a leak already

Value For Money7%−0.13

Quite expensive to buy

Expensive

Not worth it

Quality-Overall7%+1.73

Poor quality

Absolute rubbish

Awful

Durability3%−0.02

Didnt last 6 months

Love

Size-Overall32%+1.69

Fits perfect

Fits well and has made my tub look brand new

fits the cover fine

Quality-Overall25%+1.73

Fast drlivery, Good quality product

Good quality

Overall very pleased with my purchase

Advertised Vs Actual Product14%+0.80

Does the job

Perfect does as it says and perfect fit

Excellent as described

Value For Money9%−0.13

Good for the price

good for its price take longer to pump up

Worth it

Durability3%−0.02

this one feels a lot more durable

Better than last replacement

Return

1.5% Return rate 88% Fixable by listing

Size-Overall81%▆▇▇▇██

Small size

Doesnt fit

Nothing like the size its suppose to be

Advertised Vs Actual Product4%█▁▇▃█▅

clearly they have not corrected the wording of the product description to the products it would actually fit

Misleading dimensions

Defective Material/Parts3%▆▆█▅▄▃
Functionality-Overall3%█▁▄▆▅▃
Leak-Proof2%▁▁▁█▁█

Leaked from day 1

The valve seems to leak

Has arrived and looks like it has a leak already

FAQ

Common Lay Z Spa Inflatable Lid questions

Answered from the same tracked data.