lawnmower cover
Worth a lookShows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Great272.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Price range
Okay£7.49–£21.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.11avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 41K searches
According to Flapen's Amazon United Kingdom niche tracking, lawnmower cover is a £46K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lawnmower cover market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 100%
- Out of stock
- 12.8%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
14
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
15%
- AOOWU22%
- Rimwig22%
- Raweao17%
- Bramble9%
- Dokon8%
- Zettum6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.5×
Top lawnmower cover search terms
- lawnmower cover16K/yr
- lawn mower covers waterproof7K/yr
- lawn mower cover7K/yr
- lawnmower covers for outside storage4K/yr
- lawn mower covers7K/yr
Top lawnmower cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimwig Patio Lawn Mower Covers Anti-UV Protector Lawnmower Storage Cover with Air Vents and metal buckle strap Outdoor Weatherproof Push Lawn Mower Cover-Black188x102x66cm
Rimwig£8.724.4★251 rev
AOOWU Lawn Mower Covers Waterproof for Outside Storage 186x102x66CM Anti-UV Protector Universal Lawn Mower Covers Outdoor Weatherproof Lawn Mower Storage Cover with Drawstrings and Storage Bag
AOOWU£8.324.3★72 rev
Raweao Lawnmower Cover Waterproof for Outside Storage Universal Lawn Mower Covers Waterproof 420D Oxford Outdoor Weatherproof Lawn Mower Storage Cover with Drawstrings
Raweao£12.364.5★210 rev
Bramble - Universal Heavy Duty Waterproof Lawn Mower Cover - 191x110x67cm - Black
Bramble£12.794.6★877 rev
Dokon Lawn Mower Covers Waterproof Windproof Anti-UV Heavy Duty Outdoor Lawnmower Cover with Adjustable Hem Cord Outside Lawn Mower Storage Cover (191x110x67cm) - Black
Dokon£11.234.5★568 rev
Newest
by launch date
Waterproof Lawn Mower Cover 420D Heavy Duty Push Mower Cover Windproof with Buckle & Elastic Hem Outdoor Garden Lawnmower Cover for 18-23 Inch Mowers UV Resistant (192×65×119cm)
JETHMA£10.026 rev
Lawn Mower Cover Push Lawn Mower Storage 210D Oxford Waterproof Outdoor Fabric Full Protection with Elastic Hem Cord and Buckle Straps Fits Most Brands Includes Storage Bag
Wriligel£9.468 rev
Befurglor Lawn Mower Covers 210D Oxford Lawnmower Cover for Outside Storage Outdoor Covers Waterproof with Drawstrings Black (193x112x63.5CM)
Befurglor£10.793 rev
AOOWU Lawn Mower Covers Waterproof for Outside Storage 186x102x66CM Anti-UV Protector Universal Lawn Mower Covers Outdoor Weatherproof Lawn Mower Storage Cover with Drawstrings and Storage Bag
AOOWU£8.3272 rev
AOOWU Lawn Mower Covers Waterproof for Outside Storage 191x110x67CM Anti-UV Protector Universal Lawn Mower Covers Outdoor Weatherproof Lawn Mower Storage Cover with Drawstrings and Storage Bag
AOOWU£8.2772 rev
Trending
90-day click momentumRimwig Patio Lawn Mower Covers Anti-UV Protector Lawnmower Storage Cover with Air Vents and metal buckle strap Outdoor Weatherproof Push Lawn Mower Cover-Black188x102x66cm
Rimwig£8.724.4★
AOOWU Lawn Mower Covers Waterproof for Outside Storage 186x102x66CM Anti-UV Protector Universal Lawn Mower Covers Outdoor Weatherproof Lawn Mower Storage Cover with Drawstrings and Storage Bag
AOOWU£8.324.3★
AOOWU Lawn Mower Covers Waterproof for Outside Storage 191x110x67CM Anti-UV Protector Universal Lawn Mower Covers Outdoor Weatherproof Lawn Mower Storage Cover with Drawstrings and Storage Bag
AOOWU£8.274.3★
Waterproof Lawn Mower Cover 420D Heavy Duty Push Mower Cover Windproof with Buckle & Elastic Hem Outdoor Garden Lawnmower Cover for 18-23 Inch Mowers UV Resistant (192×65×119cm)
JETHMA£10.023.5★
Befurglor Lawn Mower Covers 210D Oxford Lawnmower Cover for Outside Storage Outdoor Covers Waterproof with Drawstrings Black (193x112x63.5CM)
Befurglor£10.794.6★
What buyers say about lawnmower cover
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fit perfect”
“not expensive”
“good level of waterproofing”
“Light material, good size”
“It's easy to put on”
“Looks as advertised”
“Durable”
“It gives good coverage fir the machine”
“it seems to be working OK”
What buyers complain about
“A Bit Fiddly to Fit”
“its not heavy duty in my opinion”
“I don't know what size lawnmower was used in the making of this advertisement”
“Not as strong”
“It is not the thickest material”
“A Bit Fiddly to Fit”
“Width and not enough elastic around the bottom to hold it snug”
“However, once I discovered the draw cord. there were no instructions with the product which I also didnt like”
“There was a lot of spare material flapping around”
Top return reasons
Common questions
- Is lawnmower cover profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 13 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lawnmower cover niche?
- 12 brands and 14 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in lawnmower cover?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for lawnmower cover peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.5× the quietest.
- What does it cost to enter the lawnmower cover niche?
- Listings span £7.49–£21.57; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.