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Lawnmower Cover

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $46K a year here, so Lawnmower Cover is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£46K/yr41K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
73%top-5 click share · 12 brands · 14 sellers

Flapen Score

Lawnmower Cover against its category

The dotted line is the Home & Garden average. Past it, Lawnmower Cover is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawnmower Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lawnmower Cover 41K times last year and spent an estimated £46K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
10.1%
Market size, estimated
£46Ka year
Peak month
April6.5× the quietest month
Top search term
lawnmower cover16K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £7.49 to £21.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.11 that is £3K to £6K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£7.49–£21.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #17 within Mowers & Outdoor Power Tools. It carries 273 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
85%
Out of stock, average day
12.8%
Average rank
#17in Mowers & Outdoor Power Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lawnmower Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • AOOWU22%
  • Rimwig22%
  • Raweao17%
  • Bramble9%
  • Dokon8%
  • Zettum6%
  • Open — no brand owns it (6 brands, 15%)

Demand

Lawnmower Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.5×

Search terms

Top Lawnmower Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawnmower cover16K/yr
  • lawn mower covers waterproof7K/yr
  • lawn mower cover7K/yr
  • lawnmower covers for outside storage4K/yr
  • lawn mower covers7K/yr

Reviews and returns

What reviews say buyers love and hate about Lawnmower Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.22

A Bit Fiddly to Fit

Too small

it was a bit bigger

Weight Heavy6%−0.04

its not heavy duty in my opinion

heavy to take it in

Advertised Vs Actual Product6%−0.01

I don't know what size lawnmower was used in the making of this advertisement

Size not as specified

Strength6%−0.04

Not as strong

It is not as strong as it should be for this value of money

Thickness3%+0.06

It is not the thickest material

It is on the thinner side

the fabric was much thinner

Love

Quality-Overall27%+2.71

Amazing quality

well-made

Good quality cover

Size-Overall27%−0.22

Fit perfect

fits the mower perfectly

Fully fits my mower

Value For Money8%+0.59

not expensive

Good value for money

Great value

Water Resistance8%+0.50

good level of waterproofing

water resistant

is made of extremely good quality waterproof material

Material Quality7%+0.37

Light material, good size

Good quality material

Seems quite strong material

Return

0.4% Return rate 74% Fixable by listing

Size-Overall69%▁▁▆█▆▆

A Bit Fiddly to Fit

Too small

it was a bit bigger

Material Quality5%▁▁█▁▃▄

There was a lot of spare material flapping around

Advertised Vs Actual Product4%▁▁▁█▁▁

I don't know what size lawnmower was used in the making of this advertisement

Size not as specified

Thin4%▁▁█▃▁▁
Functionality-Overall4%▁▁▁▁█▆

FAQ

Common Lawnmower Cover questions

Answered from the same tracked data.