Lawn Seed and Feed
FailThe top 5 brands take 100% of clicks, so Lawn Seed and Feed is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £83K/yr54K searches / yr
- 90-day growth
- +32.5%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 95 sellers
Flapen Score
Lawn Seed and Feed against its category
The dotted line is the Home & Garden average. Past it, Lawn Seed and Feed is stronger. Inside it, weaker.
Market
The Lawn Seed and Feed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lawn Seed and Feed 54K times last year and spent an estimated £83K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +32.5%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £83Ka year
- Peak month
- April83.9× the quietest month
- Top search term
- lawn thickener7K searches a year
02 · Price
A sale here is worth £12.23.
Listings sell for £12.23 on average, from £6.66 to £21.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.23 that is £6K to £9K a year per listing.
- Average price
- £12.23under the $15 to $100 sweet spot
- Price range
- £6.66–£21.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Fertilisers & Plant Food. It carries 3,787 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Fertilisers & Plant Food
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,787per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Lawn Seed and Feed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago

Westland Lawn Thickener 150m2 Box
- Price
- £11.56
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 2y ago

Pronto Seed Premium Grass Seeds 1.4kg - Covers 84m2
- Price
- £14.09
- Rating
- 4.2/5
- Reviews
- 25,294
- Age
- 7y ago

Aftercut 20400322 Lawn Thickener Feed and Seed 150 m2 5.25 kg Green
- Price
- £15.94
- Rating
- 4.2/5
- Reviews
- 2,099
- Age
- 9y ago

Westland Aftercut All In One Lawn Feed Weed & Moss Killer 80m2+25% Extra Free Box UK
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 962
- Age
- 2y ago
Trending
90-day click momentum
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

Westland Lawn Thickener 250m2 Bag
- Price
- £20.32
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago

Westland Safe Lawn Child and Pet Friendly Lawn Care 400m2 (14 kg)
- Price
- £21.50
- Rating
- 4.4/5
- Reviews
- 1,714
- Age
- 9y ago

Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 360
- Age
- 1y ago

Miracle-Gro 119405 Patch Magic Grass Seed Feed and Coir 1015 g
- Price
- £8.52
- Rating
- 4.0/5
- Reviews
- 12,241
- Age
- 14y ago
Newest
by launch date
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

Grassias Fast Growing Grass Seed 1.70KG Premium Quality Lawn Seed for Overseeding & New Lawns Hard Wearing & Pet Friendly - Perfect for UK Lawns - Winter & Defra Approved
- Price
- £14.66
- Rating
- 4.2/5
- Reviews
- 1,233
- Age
- 1y ago

Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 360
- Age
- 1y ago

Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago

Westland Lawn Thickener 150m2 Box
- Price
- £11.56
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Westland76%
- pronto seed11%
- Aftercut5%
- Miracle-Gro5%
- Grasscias2%
Demand
Lawn Seed and Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 83.9×
Search terms
Top Lawn Seed and Feed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lawn thickener7K/yr
- lawn seed and feed8K/yr
- grass seed and feed lawn treatment7K/yr
- lawn feed and seed7K/yr
- westland lawn thickener6K/yr
- lawn thickener feed and seed4K/yr
- grass seed and feed6K/yr
- grass feed and seed3K/yr
- seed and feed4K/yr
- feed and seed3K/yr
Reviews and returns
What reviews say buyers love and hate about Lawn Seed and Feed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor germination
Did not grow
No growth
unfortunately not worked very well at all
Did not work
Ineffective
grass is very poor quality
Garbage product
Poor quality
A bit pricey
Incredibly cost ineffective
Expensive
Very disappointed did as the instructions said
followed instructions to the letter
Blamed me for not following instructions
Love
its growing well
Fast growing
Fast growing seeds
Excellent Product
the quality and the price of the seed is excellent
Good quality seeds
worth every penny
Good price
Great Value
As advertised
Does what it promises
As described
Easy to use
Easy to apply
Takes well
Return
0.1% Return rate 11% Fixable by listing
unfortunately not worked very well at all
Did not work
Ineffective
Poor germination
Did not grow
No growth
Listing not accurate: does not contain grass seed
I received 1x80m2 ad was very misleading
not in the box shown in the picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lawn Seed and Feed questions
Answered from the same tracked data.









