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Lawn Seed and Feed

Fail

The top 5 brands take 100% of clicks, so Lawn Seed and Feed is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£83K/yr54K searches / yr
90-day growth
+32.5%search demand this quarter
Competition
80%top-5 click share · 5 brands · 95 sellers

Flapen Score

Lawn Seed and Feed against its category

The dotted line is the Home & Garden average. Past it, Lawn Seed and Feed is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Seed and Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lawn Seed and Feed 54K times last year and spent an estimated £83K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
12.7%
Market size, estimated
£83Ka year
Peak month
April83.9× the quietest month
Top search term
lawn thickener7K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £6.66 to £21.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.23 that is £6K to £9K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£6.66–£21.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Fertilisers & Plant Food. It carries 3,787 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Fertilisers & Plant Food
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,787per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Lawn Seed and Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Westland76%
  • pronto seed11%
  • Aftercut5%
  • Miracle-Gro5%
  • Grasscias2%

Demand

Lawn Seed and Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 83.9×

Search terms

Top Lawn Seed and Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawn thickener7K/yr
  • lawn seed and feed8K/yr
  • grass seed and feed lawn treatment7K/yr
  • lawn feed and seed7K/yr
  • westland lawn thickener6K/yr
  • lawn thickener feed and seed4K/yr
  • grass seed and feed6K/yr
  • grass feed and seed3K/yr
  • seed and feed4K/yr
  • feed and seed3K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Seed and Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth44%−0.38

Poor germination

Did not grow

No growth

Functionality-Overall11%−0.14

unfortunately not worked very well at all

Did not work

Ineffective

Quality-Overall7%+1.24

grass is very poor quality

Garbage product

Poor quality

Value For Money7%+0.92

A bit pricey

Incredibly cost ineffective

Expensive

Instructions/User Manual/Troubleshooting3%−0.04

Very disappointed did as the instructions said

followed instructions to the letter

Blamed me for not following instructions

Love

Plant Growth31%−0.38

its growing well

Fast growing

Fast growing seeds

Quality-Overall17%+1.24

Excellent Product

the quality and the price of the seed is excellent

Good quality seeds

Value For Money13%+0.92

worth every penny

Good price

Great Value

Advertised Vs Actual Product12%+1.19

As advertised

Does what it promises

As described

Ease Of Use8%+0.66

Easy to use

Easy to apply

Takes well

Return

0.1% Return rate 11% Fixable by listing

Defective Material/Parts30%█▁▆▆▅▄
Leak-Proof20%▁█▅▄▄▃
Functionality-Overall11%▁▁▃▂▆█

unfortunately not worked very well at all

Did not work

Ineffective

Plant Growth10%▁▁█▇▇█

Poor germination

Did not grow

No growth

Advertised Vs Actual Product7%▁▁▅▇▆█

Listing not accurate: does not contain grass seed

I received 1x80m2 ad was very misleading

not in the box shown in the picture

FAQ

Common Lawn Seed and Feed questions

Answered from the same tracked data.