Lawn Roller
MaybeReturns run at only 0.2% of orders. But demand is soft, at -23.9% this quarter, so Lawn Roller is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £242K/yr165K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 30 sellers
Flapen Score
Lawn Roller against its category
The dotted line is the Home & Garden average. Past it, Lawn Roller is stronger. Inside it, weaker.
Market
The Lawn Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lawn Roller 165K times last year and spent an estimated £242K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £242Ka year
- Peak month
- March9.4× the quietest month
- Top search term
- garden roller53K searches a year
02 · Price
A sale here is worth £37.96.
Listings sell for £37.96 on average, from £25.09 to £58.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £37.96 that is £9K to £19K a year per listing.
- Average price
- £37.96inside the $15 to $100 sweet spot
- Price range
- £25.09–£58.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£19K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #376 within Garden Tools & Watering Equipment. It carries 260 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 23%
- Out of stock, average day
- 10.5%
- Average rank
- #376in Garden Tools & Watering Equipment
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 260per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Lawn Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oypla 30L Water Filled Garden Lawn Roller
- Price
- £26.45
- Rating
- 4.2/5
- Reviews
- 1,499
- Age
- 15y ago
Pelle & Sol 30L Lawn Roller Heavy Duty Garden Lawn Roller Water Filled or Sand Soil and Grass Rollers Leveller with Scraper Bar & Foldable Handle Garden Tools/Rollers for Lawns
- Price
- £27.39
- Rating
- 4.1/5
- Reviews
- 173
- Age
- 1y ago
30L/38L/46L Heavy Duty Garden Grass Lawn Roller - Large Water or Sand Filled Drum Galvanized Steel Construction Scraper Bar & Collapsible Handle for Levelling Uneven Ground - Green (30 Liter)
- Price
- £25.09
- Rating
- 4.2/5
- Reviews
- 281
- Age
- 3y ago
Outsunny Garden Lawn Roller Outdoor Grass Roller Aerator Filled with 62kg Sand or 38L Water Heavy Duty Steel Lawn Push Rolling Tool for Grass Seeding Soil Levelling Red
- Price
- £34.22
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 4y ago
Globewolf Garden Lawn Roller Steel Drum 30 Litre Capacity 42cm Rolling Width with Scraper Bar and Soft Touch Handle (30L)
- Price
- £27.35
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 2mo ago
Trending
90-day click momentumGlobewolf Garden Lawn Roller Steel Drum 30 Litre Capacity 42cm Rolling Width with Scraper Bar and Soft Touch Handle (30L)
- Price
- £27.35
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 2mo ago
46L Heavy Duty Lawn Roller Garden Lawn Roller Water or Sand Filled Drum Galvanized Steel Construction Scraper Bar & Collapsible Handle for Levelling Uneven Ground Green (46L)
- Price
- £32.39
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 1y ago
Pelle & Sol 30L Lawn Roller Heavy Duty Garden Lawn Roller Water Filled or Sand Soil and Grass Rollers Leveller with Scraper Bar & Foldable Handle Garden Tools/Rollers for Lawns
- Price
- £27.39
- Rating
- 4.1/5
- Reviews
- 173
- Age
- 1y ago
30L/38L/46L Heavy Duty Garden Grass Lawn Roller - Large Water or Sand Filled Drum Galvanized Steel Construction Scraper Bar & Collapsible Handle for Levelling Uneven Ground - Green (30 Liter)
- Price
- £25.09
- Rating
- 4.2/5
- Reviews
- 281
- Age
- 3y ago
Outopee 48L Garden Lawn Roller with Water or Sand Filled Drum Green
- Price
- £40.93
- Rating
- 2.8/5
- Reviews
- 7
- Age
- 12mo ago
Newest
by launch dateGlobewolf Garden Lawn Roller Steel Drum 30 Litre Capacity 42cm Rolling Width with Scraper Bar and Soft Touch Handle (30L)
- Price
- £27.35
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 2mo ago
Outopee 48L Garden Lawn Roller with Water or Sand Filled Drum Green
- Price
- £40.93
- Rating
- 2.8/5
- Reviews
- 7
- Age
- 12mo ago
46L Heavy Duty Lawn Roller Garden Lawn Roller Water or Sand Filled Drum Galvanized Steel Construction Scraper Bar & Collapsible Handle for Levelling Uneven Ground Green (46L)
- Price
- £32.39
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 1y ago
30L Garden Lawn Roller Galvanised Steel Drum Roller Water or Sand Filled 30cm Heavy Duty Outdoor Grass Roller with U-Shaped Handle Garden Roller for Grass Seeding & Soil Levelling - Green
- Price
- £28.33
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 1y ago
Pelle & Sol 30L Lawn Roller Heavy Duty Garden Lawn Roller Water Filled or Sand Soil and Grass Rollers Leveller with Scraper Bar & Foldable Handle Garden Tools/Rollers for Lawns
- Price
- £27.39
- Rating
- 4.1/5
- Reviews
- 173
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
30
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
17%
- Oypla24%
- Pelle & Sol21%
- Outsunny15%
- Crystals14%
- DURHAND5%
- Globewolf4%
- Open — no brand owns it (7 brands, 17%)
Demand
Lawn Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.4×
Search terms
Top Lawn Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden roller53K/yr
- lawn roller48K/yr
- garden rollers for lawns26K/yr
- grass roller12K/yr
- lawn roller water filled8K/yr
- garden roller water filled3K/yr
- garden lawn roller5K/yr
- lawn roller heavy duty4K/yr
- garden roller heavy duty3K/yr
- garden rollers water filled3K/yr
Reviews and returns
What reviews say buyers love and hate about Lawn Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaked as soon as I filled it with water
Leaks
so water constantly leaks
Cheap made and terrible quality
It doesnt exactly scream quality
Low quality
Its impossible to assemble if you follow the instructions
it is a bit fiddly to assemble
doesnt assemble well
It perhaps could have done with being a little heavier
When this is full of water or sand it's very heavy
When full the roller quite heavy
seemed small in size
simply does not fit
This is a smaller lawn roller
Love
Assembly is straightforward
Easy to set up
Easily assembled
Good value for money
Great value piece of garden kit
Good value
Great quality garden tool
Good quality
Good quality lawn roller
easy to handle
Easy to use
Easy to use and store
Works like a dream
looks just like the photos advertised
Does what it's designed to do
Return
0.2% Return rate 19% Fixable by listing
Leaked as soon as I filled it with water
Leaks
so water constantly leaks
seemed small in size
simply does not fit
This is a smaller lawn roller
Cheap made and terrible quality
It doesnt exactly scream quality
Low quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lawn Roller questions
Answered from the same tracked data.