lawn fertiliser
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.64avg listing price — sweet spot $15–$100
Price range
Good£4.60–£32.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,560.96avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£106K£106K/yr · 135K searches
According to Flapen's Amazon United Kingdom niche tracking, lawn fertiliser is a £106K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lawn fertiliser market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £109K–£136K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 78%
- Out of stock
- 4.5%
- Avg brand age
- 63 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
132
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
16%
- Miracle-Gro30%
- Garden Lawncare Guy28%
- Westland9%
- A1Lawn8%
- GBW Grass Seed6%
- Grasscias3%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 38.7×
Top lawn fertiliser search terms
- lawn fertiliser63K/yr
- lawn fertilizer17K/yr
- nitrogen fertilizer for lawns13K/yr
- grass fertiliser12K/yr
- grass fertilizer12K/yr
- lawn fertilisers7K/yr
- spring lawn feed10K/yr
- lawn fertilizer for spring247/yr
Top lawn fertiliser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg
Garden Lawncare Guy£11.714.3★1,634 rev
Dark Green Lawn Fertiliser Spring/Summer Grass Feed 2.5kg
Garden Lawncare Guy£17.534.3★1,634 rev
A1 Lawn Ultimate Spring Summer Lawn Fertiliser - Revitalizes Grass High Nitrogen 10-4-4 DEFRA Certified 10kg
A1Lawn£26.824.5★765 rev
Miracle-Gro Evergreen Complete 4-in-1 Lawn Food Weed & Moss Control 360 m2 Yellow
Miracle-Gro£21.874.5★2,903 rev
Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre
Miracle-Gro£8.854.3★4,258 rev
Newest
by launch date
Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
GBW Grass Seed£12.198 rev
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.76350 rev
ToughTurf Thrive Spring/Summer Lawn Fertiliser - 10kg Bag - Premium Spring Fertiliser & Summer Lawn Feed for Greener Thicker Grass - Safe for Children & Pets 10kg Covers 300m
ToughTurf£32.2334 rev
Miracle-Gro COMPLETE 4IN1 360M2
Miracle-Gro£21.46211 rev
Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
pronto seed£7.98360 rev
Trending
90-day click momentum
Elixir Gardens UK Spring & Summer Lawn Food/Feed & Granular Compound Turf Fertiliser with added Iron + Magnesium | 1kg-25kg Weights | NPK:12-3-9 + 2% Fe & 2% MgO | 1kg Bag Treats 40m
Elixir Gardens£9.704.4★
Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
GBW Grass Seed£12.193.7★
Miracle-Gro COMPLETE 4IN1 360M2
Miracle-Gro£21.464.4★
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.764.4★
Rural Supplies Pre-Seed Grass Fertiliser 6-9-6 | Granular Lawn Starter for New & Established Grass | Boosts Root Growth & Soil Health | Fast-Acting Formula (2kg covers 40-100m)
Rural Supplies Seed Feed & More£12.154.4★
What buyers say about lawn fertiliser
What buyers praise and complain about, mined from review topics.What buyers love
“Good reliable product”
“Fair price”
“As advertised”
“its growing well”
“Easy to use”
“Successful results”
“improves the colour”
“Instructions are clear”
“it is soo thick”
“This is traditionally presented in a sturdy plastic bag”
What buyers complain about
“Poor germination”
“Not effective”
“a bit pricey”
“Absolutely rubbish”
“seems extremely temporary”
“Does not quite give the deep green colour you get with the big brands”
“Bottle leaks”
“It doesn't smell at all”
“fooled instruction carefully not one grass sprout”
“I received 1x80m2 ad was very misleading”
Top return reasons
Common questions
- Is lawn fertiliser profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the lawn fertiliser niche?
- 14 brands and 132 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in lawn fertiliser?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for lawn fertiliser peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 38.7× the quietest.
- What does it cost to enter the lawn fertiliser niche?
- Listings span £4.60–£32.23; the average listing price is £13.64 (sweet spot $15–$100). The average incumbent carries 1,561 reviews — the moat a new listing must climb.