How competitive is the Lawn Fertiliser niche on Amazon United Kingdom?

14 brands and 132 sellers compete in Lawn Fertiliser on Amazon United Kingdom. The top 5 Lawn Fertiliser products take 50% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Lawn Fertiliser?

Lawn Fertiliser buyers on Amazon United Kingdom complain most about Plant Growth, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Lawn Fertiliser niche?

Lawn Fertiliser sells for £13.64 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.60–£32.23. The average incumbent carries 1,561 reviews — the moat a new listing must climb.

Lawn Fertiliser

Lawn Fertiliser shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51

This niche Category average · 5,777 niches

Is Lawn Fertiliser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lawn Fertiliser is a £106K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.

Lawn Fertiliser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.9% over the last 90 days and 5.8% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr10K

Search volume / yr+19.9%135K

Conversion rate5.8%

Avg price£13.64

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 132

Top-5 product click share50%

Open market19%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Top Lawn Fertiliser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg

Price: £11.71
Rating: 4.3/5
Reviews: 1,634
Age: 4y ago

Dark Green Lawn Fertiliser Spring/Summer Grass Feed 2.5kg

Price: £17.53
Rating: 4.3/5
Reviews: 1,634
Age: 4y ago

A1 Lawn Ultimate Spring Summer Lawn Fertiliser - Revitalizes Grass High Nitrogen 10-4-4 DEFRA Certified 10kg

Price: £26.82
Rating: 4.5/5
Reviews: 765
Age: 2y ago

Miracle-Gro Evergreen Complete 4-in-1 Lawn Food Weed & Moss Control 360 m2 Yellow

Price: £21.87
Rating: 4.5/5
Reviews: 2,903
Age: 3y ago

Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre

Price: £8.85
Rating: 4.3/5
Reviews: 4,258
Age: 26y ago

Newest

by launch date

Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)

Price: £12.19
Rating: 3.7/5
Reviews: 8
Age: 6mo ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control

Price: £9.76
Rating: 4.4/5
Reviews: 350
Age: 8mo ago

ToughTurf Thrive Spring/Summer Lawn Fertiliser - 10kg Bag - Premium Spring Fertiliser & Summer Lawn Feed for Greener Thicker Grass - Safe for Children & Pets 10kg Covers 300m

Price: £32.23
Rating: 4.6/5
Reviews: 34
Age: 8mo ago

Miracle-Gro COMPLETE 4IN1 360M2

Price: £21.46
Rating: 4.4/5
Reviews: 211
Age: 8mo ago

Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g

Price: £7.98
Rating: 4.1/5
Reviews: 360
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

132

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

16%

Miracle-Gro30%
Garden Lawncare Guy28%
Westland9%
A1Lawn8%
GBW Grass Seed6%
Grasscias3%
Open — no brand owns it (8 brands, 16%)

Lawn Fertiliser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR5.8%Products27Brands14Top 5 Brands81%OOS Rate4.5%Rating4.3★Reviews1,561Avg BSR#15

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 38.7×

Top Lawn Fertiliser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lawn fertiliser63K/yr +42.6%5.2% conv.
lawn fertilizer17K/yr +46.6%5.0% conv.
nitrogen fertilizer for lawns13K/yr +128.5%4.1% conv.
grass fertiliser12K/yr +35.5%5.0% conv.
grass fertilizer12K/yr +28.8%4.5% conv.
lawn fertilisers7K/yr -29.9%3.1% conv.
spring lawn feed10K/yr -82.5%6.8% conv.
lawn fertilizer for spring247/yr -69.0%3.5% conv.

What reviews say buyers love and hate about Lawn Fertiliser

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Quality-Overall25%

“Good reliable product”

Value For Money17%

“Fair price”

Advertised Vs Actual Product13%

“As advertised”

Plant Growth11%

“its growing well”

Ease Of Use9%

“Easy to use”

What buyers complain about

68% of reviews

Plant Growth19%

“Poor germination”

Functionality-Overall14%

“Not effective”

Value For Money10%

“a bit pricey”

Quality-Overall5%

“Absolutely rubbish”

Durability4%

“seems extremely temporary”

Lawn Fertiliser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

26%

2Defective Material/Parts

25%

3Functionality-Overall

10%

4Advertised Vs Actual Product

5Value For Money

Common Lawn Fertiliser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lawn Fertiliser 56/100 on Amazon United Kingdom — Worth a look. The niche generates £106K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +19.9% over the last 90 days.