Lawn Fertiliser

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

5.8%

Market size, estimated

£106Ka year

Peak month

April38.7× the quietest month

Top search term

lawn fertiliser63K searches a year

Listings sell for £13.64 on average, from £4.60 to £32.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.64 that is £1K to £3K a year per listing.

Average price

£13.64under the $15 to $100 sweet spot

Price range

£4.60–£32.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #15 within Fertilisers & Plant Food. It carries 1,561 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

81%

Out of stock, average day

4.5%

Average rank

#15in Fertilisers & Plant Food

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,561per listing

Listings tracked

27

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months