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Lawn Feed

Pass

Lawn Feed scores 65 out of 100, a Pass. Shoppers spend an estimated $596K a year here, search demand grew +64.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£596K/yr546K searches / yr
90-day growth
+64.8%search demand this quarter
Competition
53%top-5 click share · 11 brands · 129 sellers

Flapen Score

Lawn Feed against its category

The dotted line is the Home & Garden average. Past it, Lawn Feed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lawn Feed 546K times last year and spent an estimated £596K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months
546K
Growth, 90 days vs prior 90
+64.8%
Conversion, latest week
8.5%
Market size, estimated
£596Ka year
Peak month
May28.8× the quietest month
Top search term
lawn feed190K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £4.60 to £29.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £12.90 that is £16K to £19K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£4.60–£29.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #11 within Fertilisers & Plant Food. It carries 1,888 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
5.7%
Average rank
#11in Fertilisers & Plant Food
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,888per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lawn Feed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£71K£95K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

129

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 99%

Open market

7%

  • Miracle-Gro50%
  • Westland19%
  • Garden Lawncare Guy16%
  • GBW Grass Seed3%
  • pronto seed3%
  • Flower Power3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Lawn Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 28.8×

Search terms

Top Lawn Feed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lawn feed190K/yr
  • grass feed87K/yr
  • lawn fertiliser63K/yr
  • grass fertilizer for lawn40K/yr
  • lawn care25K/yr
  • lawn21K/yr
  • lawn fertilizer17K/yr
  • nitrogen fertilizer for lawns13K/yr
  • lawn food12K/yr
  • grass fertiliser12K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Feed

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Plant Growth”
0.1%of orders come back
“Poor germination”
A buyer, on “Plant Growth”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lawn Feed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data