Lawn Feed
PassLawn Feed scores 65 out of 100, a Pass. Shoppers spend $596K a year here, search demand grew +64.8% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £596K/yr546K searches / yr
- 90-day growth
- +64.8%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 129 sellers
Flapen Score
Lawn Feed against its category
The dotted line is the Home & Garden average. Past it, Lawn Feed is stronger. Inside it, weaker.
Market
The Lawn Feed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lawn Feed 546K times last year and spent an estimated £596K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.
- Searches, last 12 months
- 546K
- Growth, 90 days vs prior 90
- +64.8%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £596Ka year
- Peak month
- May28.8× the quietest month
- Top search term
- lawn feed190K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £4.60 to £29.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £12.90 that is £16K to £19K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £4.60–£29.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £16K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #11 within Fertilisers & Plant Food. It carries 1,888 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 86%
- Out of stock, average day
- 5.7%
- Average rank
- #11in Fertilisers & Plant Food
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,888per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Lawn Feed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre
- Price
- £8.85
- Rating
- 4.3/5
- Reviews
- 4,258
- Age
- 26y ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg
- Price
- £11.71
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 4y ago

Miracle-Gro Fast Green Lawn Food Concentrated Liquid 1 litre concentrate 100 m coverage
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 2y ago

Miracle-Gro Water Soluble Lawn Food 1 kg
- Price
- £4.60
- Rating
- 4.5/5
- Reviews
- 6,997
- Age
- 19y ago
Trending
90-day click momentum
Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
- Price
- £12.19
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Elixir Gardens UK Spring & Summer Lawn Food/Feed & Granular Compound Turf Fertiliser with added Iron + Magnesium | 1kg-25kg Weights | NPK:12-3-9 + 2% Fe & 2% MgO | 1kg Bag Treats 40m
- Price
- £9.70
- Rating
- 4.4/5
- Reviews
- 193
- Age
- 7y ago

Miracle-Gro COMPLETE 4IN1 360M2
- Price
- £21.46
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 8mo ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

Pronto Seed Plush Lawn 1.2 kg - Fast-Growing Grass Seed & Conditioner Mix - Covers 30m2 for Lawn Repair & Restoration - DEFRA Approved Eco-Friendly & Pet Safe (1.2kg)
- Price
- £8.49
- Rating
- 3.8/5
- Reviews
- 708
- Age
- 4y ago
Newest
by launch date
Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
- Price
- £12.19
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago

Miracle-Gro COMPLETE 4IN1 360M2
- Price
- £21.46
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 8mo ago

Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 360
- Age
- 1y ago

Grassias Pre Seed 696 Lawn Fertiliser Granules High Phosphorus Lawn Starter & Pre-Seed Feed for Grass Growth & Strong Roots Ideal for Pre-Turf & Garden Lawns (1.25kg)
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
129
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
7%
- Miracle-Gro50%
- Westland19%
- Garden Lawncare Guy16%
- GBW Grass Seed3%
- pronto seed3%
- Flower Power3%
- Open — no brand owns it (5 brands, 7%)
Demand
Lawn Feed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 28.8×
Search terms
Top Lawn Feed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lawn feed190K/yr
- grass feed87K/yr
- lawn fertiliser63K/yr
- grass fertilizer for lawn40K/yr
- lawn care25K/yr
- lawn21K/yr
- lawn fertilizer17K/yr
- nitrogen fertilizer for lawns13K/yr
- lawn food12K/yr
- grass fertiliser12K/yr
Reviews and returns
What reviews say buyers love and hate about Lawn Feed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor germination
Still no growth :
Slow growth
Not effective
Did not work
unfortunately not worked very well at all
a bit pricey
Going back to pricer
a little expensive
Absolutely rubbish
Terrible quality
Absolute rubbish and waste of money
seems extremely temporary
Working after 3 days
Will not last 6 weeks
Love
Excellent product
Good reliable product
Great product gives you a perfect lawn
Fair price
Decent price
Excellent Value
As advertised
Does what it promises
As described
its growing well
Miracle grow
the grass is growing well
Easy to use
Simple to apply
Its easy to mix
Return
0.1% Return rate 14% Fixable by listing
Bottle leaks
the measuring cup leaks
leaking water from
Not effective
Did not work
unfortunately not worked very well at all
I received 1x80m2 ad was very misleading
Not happy, the item arrived in grey plastic bag so you don't know what you're getting very misleading
Not true to description
a bit pricey
Going back to pricer
a little expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lawn Feed questions
Answered from the same tracked data.









