How competitive is the Lawn Feed niche on Amazon United Kingdom?

11 brands and 129 sellers compete in Lawn Feed on Amazon United Kingdom. The top 5 Lawn Feed products take 53% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Lawn Feed?

Lawn Feed buyers on Amazon United Kingdom complain most about Plant Growth, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Lawn Feed niche?

Lawn Feed sells for £12.90 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.60–£29.18. The average incumbent carries 1,888 reviews — the moat a new listing must climb.

Lawn Feed

Lawn Feed shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51

This niche Category average · 5,777 niches

Is Lawn Feed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lawn Feed is a £596K/yr Amazon United Kingdom market (546K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Lawn Feed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +64.8% over the last 90 days and 8.5% of searches end in a purchase.

£596K

revenue / yr

Units sold / yr50K

Search volume / yr+64.8%546K

Conversion rate8.5%

Avg price£12.90

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 129

Top-5 product click share53%

Open market10%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Top Lawn Feed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre

Price: £8.85
Rating: 4.3/5
Reviews: 4,258
Age: 26y ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control

Price: £9.76
Rating: 4.4/5
Reviews: 350
Age: 8mo ago

Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg

Price: £11.71
Rating: 4.3/5
Reviews: 1,634
Age: 4y ago

Miracle-Gro Fast Green Lawn Food Concentrated Liquid 1 litre concentrate 100 m coverage

Price: £5.70
Rating: 4.6/5
Reviews: 581
Age: 2y ago

Miracle-Gro Water Soluble Lawn Food 1 kg

Price: £4.60
Rating: 4.5/5
Reviews: 6,997
Age: 19y ago

Newest

by launch date

Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)

Price: £12.19
Rating: 3.7/5
Reviews: 8
Age: 6mo ago

Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control

Price: £9.76
Rating: 4.4/5
Reviews: 350
Age: 8mo ago

Miracle-Gro COMPLETE 4IN1 360M2

Price: £21.46
Rating: 4.4/5
Reviews: 211
Age: 8mo ago

Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g

Price: £7.98
Rating: 4.1/5
Reviews: 360
Age: 1y ago

Grassias Pre Seed 696 Lawn Fertiliser Granules High Phosphorus Lawn Starter & Pre-Seed Feed for Grass Growth & Strong Roots Ideal for Pre-Turf & Garden Lawns (1.25kg)

Price: £10.12
Rating: 4.3/5
Reviews: 77
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

129

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

Miracle-Gro50%
Westland19%
Garden Lawncare Guy16%
GBW Grass Seed3%
pronto seed3%
Flower Power3%
Open — no brand owns it (5 brands, 7%)

Lawn Feed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume546KCVR8.5%Products22Brands11Top 5 Brands90%OOS Rate5.7%Rating4.3★Reviews1,888Avg BSR#11

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 28.8×

Top Lawn Feed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lawn feed190K/yr +92.9%8.8% conv.
grass feed87K/yr +96.4%9.8% conv.
lawn fertiliser63K/yr +42.6%4.8% conv.
grass fertilizer for lawn40K/yr +35.3%7.3% conv.
lawn care25K/yr -5.4%3.3% conv.
lawn21K/yr +12.8%0.8% conv.
lawn fertilizer17K/yr +46.6%4.8% conv.
nitrogen fertilizer for lawns13K/yr +128.5%4.1% conv.
lawn food12K/yr +58.2%8.7% conv.
grass fertiliser12K/yr +35.5%4.8% conv.

What reviews say buyers love and hate about Lawn Feed

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall25%

“Excellent product”

Value For Money17%

“Fair price”

Advertised Vs Actual Product14%

“As advertised”

Plant Growth12%

“its growing well”

Ease Of Use8%

“Easy to use”

What buyers complain about

69% of reviews

Plant Growth19%

“Poor germination”

Functionality-Overall14%

“Not effective”

Value For Money9%

“a bit pricey”

Quality-Overall6%

“Absolutely rubbish”

Durability4%

“seems extremely temporary”

Lawn Feed return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

26%

2Defective Material/Parts

25%

3Functionality-Overall

10%

4Advertised Vs Actual Product

5Value For Money

Common Lawn Feed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lawn Feed 65/100 on Amazon United Kingdom — Worth a look. The niche generates £596K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +64.8% over the last 90 days.