lawn feed
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Great+64.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£596K£596K/yr · 546K searches
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Price range
Good£4.60–£29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,887.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lawn feed is a £596K/yr Amazon United Kingdom market (546K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
lawn feed market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- £516K–£645K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 82%
- Out of stock
- 5.7%
- Avg brand age
- 47 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
129
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
7%
- Miracle-Gro50%
- Westland19%
- Garden Lawncare Guy16%
- GBW Grass Seed3%
- pronto seed3%
- Flower Power3%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +64.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 28.8×
Top lawn feed search terms
- lawn feed190K/yr
- grass feed87K/yr
- lawn fertiliser63K/yr
- grass fertilizer for lawn40K/yr
- lawn care25K/yr
- lawn21K/yr
- lawn fertilizer17K/yr
- nitrogen fertilizer for lawns13K/yr
- lawn food12K/yr
- grass fertiliser12K/yr
Top lawn feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro EverGreen Fast Green Spray & Feed Liquid Lawn Food 1 Litre
Miracle-Gro£8.854.3★4,258 rev
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.764.4★350 rev
Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg
Garden Lawncare Guy£11.714.3★1,634 rev
Miracle-Gro Fast Green Lawn Food Concentrated Liquid 1 litre concentrate 100 m coverage
Miracle-Gro£5.704.6★581 rev
Miracle-Gro Water Soluble Lawn Food 1 kg
Miracle-Gro£4.604.5★6,997 rev
Newest
by launch date
Premium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
GBW Grass Seed£12.198 rev
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.76350 rev
Miracle-Gro COMPLETE 4IN1 360M2
Miracle-Gro£21.46211 rev
Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
pronto seed£7.98360 rev
Grassias Pre Seed 696 Lawn Fertiliser Granules High Phosphorus Lawn Starter & Pre-Seed Feed for Grass Growth & Strong Roots Ideal for Pre-Turf & Garden Lawns (1.25kg)
Grasscias£10.1277 rev
Trending
90-day click momentumPremium Lawn Fertiliser 1kg - Fast Acting - Delivers Lush Green Grass - Deep Roots & Rich Soil - Pet Safe - Tailored to UK Climate - 100% Refund (1kg)
GBW Grass Seed£12.193.7★
Elixir Gardens UK Spring & Summer Lawn Food/Feed & Granular Compound Turf Fertiliser with added Iron + Magnesium | 1kg-25kg Weights | NPK:12-3-9 + 2% Fe & 2% MgO | 1kg Bag Treats 40m
Elixir Gardens£9.704.4★
Miracle-Gro COMPLETE 4IN1 360M2
Miracle-Gro£21.464.4★
Miracle-Gro Complete 4 in 1 Lawn Food 80 m handheld spreader Lawn Food Weed & Moss Control
Miracle-Gro£9.764.4★
Pronto Seed Plush Lawn 1.2 kg - Fast-Growing Grass Seed & Conditioner Mix - Covers 30m2 for Lawn Repair & Restoration - DEFRA Approved Eco-Friendly & Pet Safe (1.2kg)
pronto seed£8.493.8★
What buyers say about lawn feed
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Fair price”
“As advertised”
“its growing well”
“Easy to use”
“Successful results”
“improves the colour”
“Instructions are clear”
“it is soo thick”
“I love miracle grow it doesnt kill all the insects in the lawn”
What buyers complain about
“Poor germination”
“Not effective”
“a bit pricey”
“Absolutely rubbish”
“seems extremely temporary”
“Does not quite give the deep green colour you get with the big brands”
“Bottle leaks”
“It doesn't smell at all”
“I received 1x80m2 ad was very misleading”
“fooled instruction carefully not one grass sprout”
Top return reasons
Common questions
- Is lawn feed profitable to sell on Amazon United Kingdom?
- The niche generates £596K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +64.8%. Flapen's verdict: Worth a look (65/100).
- How competitive is the lawn feed niche?
- 11 brands and 129 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in lawn feed?
- Top complaints mined from reviews: Plant Growth, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for lawn feed peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 28.8× the quietest.
- What does it cost to enter the lawn feed niche?
- Listings span £4.60–£29.18; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.