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Lawn Feed

Pass

Lawn Feed scores 65 out of 100, a Pass. Shoppers spend $596K a year here, search demand grew +64.8% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£596K/yr546K searches / yr
90-day growth
+64.8%search demand this quarter
Competition
53%top-5 click share · 11 brands · 129 sellers

Flapen Score

Lawn Feed against its category

The dotted line is the Home & Garden average. Past it, Lawn Feed is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lawn Feed 546K times last year and spent an estimated £596K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £596K a year.

Searches, last 12 months
546K
Growth, 90 days vs prior 90
+64.8%
Conversion, latest week
8.5%
Market size, estimated
£596Ka year
Peak month
May28.8× the quietest month
Top search term
lawn feed190K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £4.60 to £29.18. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £12.90 that is £16K to £19K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£4.60–£29.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #11 within Fertilisers & Plant Food. It carries 1,888 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
86%
Out of stock, average day
5.7%
Average rank
#11in Fertilisers & Plant Food
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,888per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lawn Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£71K£95K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

129

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

7%

  • Miracle-Gro50%
  • Westland19%
  • Garden Lawncare Guy16%
  • GBW Grass Seed3%
  • pronto seed3%
  • Flower Power3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Lawn Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 28.8×

Search terms

Top Lawn Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawn feed190K/yr
  • grass feed87K/yr
  • lawn fertiliser63K/yr
  • grass fertilizer for lawn40K/yr
  • lawn care25K/yr
  • lawn21K/yr
  • lawn fertilizer17K/yr
  • nitrogen fertilizer for lawns13K/yr
  • lawn food12K/yr
  • grass fertiliser12K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth19%−0.12

Poor germination

Still no growth :

Slow growth

Functionality-Overall14%−0.15

Not effective

Did not work

unfortunately not worked very well at all

Value For Money9%+0.94

a bit pricey

Going back to pricer

a little expensive

Quality-Overall6%+2.02

Absolutely rubbish

Terrible quality

Absolute rubbish and waste of money

Durability4%−0.02

seems extremely temporary

Working after 3 days

Will not last 6 weeks

Love

Quality-Overall25%+2.02

Excellent product

Good reliable product

Great product gives you a perfect lawn

Value For Money17%+0.94

Fair price

Decent price

Excellent Value

Advertised Vs Actual Product14%+0.56

As advertised

Does what it promises

As described

Plant Growth12%−0.12

its growing well

Miracle grow

the grass is growing well

Ease Of Use8%+0.40

Easy to use

Simple to apply

Its easy to mix

Return

0.1% Return rate 14% Fixable by listing

Leak-Proof26%▁▅█▆▆▅

Bottle leaks

the measuring cup leaks

leaking water from

Defective Material/Parts25%█▁▅▆▄▄
Functionality-Overall10%▁▁▂▃▆█

Not effective

Did not work

unfortunately not worked very well at all

Advertised Vs Actual Product7%▁█▆█▆▆

I received 1x80m2 ad was very misleading

Not happy, the item arrived in grey plastic bag so you don't know what you're getting very misleading

Not true to description

Value For Money6%▁█▅▂▃▃

a bit pricey

Going back to pricer

a little expensive

FAQ

Common Lawn Feed questions

Answered from the same tracked data.