Lawn Dressing
FailThe top 5 products take 89% of clicks, so Lawn Dressing is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £112K/yr121K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 56 sellers
Flapen Score
Lawn Dressing against its category
The dotted line is the Home & Garden average. Past it, Lawn Dressing is stronger. Inside it, weaker.
Market
The Lawn Dressing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lawn Dressing 121K times last year and spent an estimated £112K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £112Ka year
- Peak month
- April56.9× the quietest month
- Top search term
- lawn dressing33K searches a year
02 · Price
A sale here is worth £10.81.
Listings sell for £10.81 on average, from £6.66 to £16.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.81 that is £11K to £14K a year per listing.
- Average price
- £10.81under the $15 to $100 sweet spot
- Price range
- £6.66–£16.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Fertilisers & Plant Food. It carries 615 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #72in Fertilisers & Plant Food
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 615per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Lawn Dressing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago

Hardys 25L Sandy Loam Lawn Dressing Top Soil - Enriched Organic Lawn Sand & Garden Soil Improver | Ideal for Fixing Levelling Overseeding - Fine Top Compost for Garden Grass Seeding
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago

Westland Lawn & Turf Dressing 25 L
- Price
- £11.24
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 14y ago

Pelle & Sol 25L Lawn Dressing Compost Lawn Top Dressing Soil Sandy Loam Lawn Levelling Soil Overseeding & Lawn Repair Top Soil for Grass Seeding Lawn Sand & Soil Improver
- Price
- £10.63
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 3mo ago

EverGreen Lawn Dressing 25L
- Price
- £11.08
- Rating
- 3.8/5
- Reviews
- 385
- Age
- 12y ago
Trending
90-day click momentum
Munnie 25L Lawn Dressing for Grass Seeding Premium Top Dressing Soil with Sandy Loam Blend Lawn Compost Topsoil for Seed Growth Turf Repair Levelling Mix & Root Support
- Price
- £9.96
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago

Pelle & Sol 25L Lawn Dressing Compost Lawn Top Dressing Soil Sandy Loam Lawn Levelling Soil Overseeding & Lawn Repair Top Soil for Grass Seeding Lawn Sand & Soil Improver
- Price
- £10.63
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 3mo ago

Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago

Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago

Hardys 25L Sandy Loam Lawn Dressing Top Soil - Enriched Organic Lawn Sand & Garden Soil Improver | Ideal for Fixing Levelling Overseeding - Fine Top Compost for Garden Grass Seeding
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago
Newest
by launch date
Munnie 25L Lawn Dressing for Grass Seeding Premium Top Dressing Soil with Sandy Loam Blend Lawn Compost Topsoil for Seed Growth Turf Repair Levelling Mix & Root Support
- Price
- £9.96
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2mo ago

Pelle & Sol 25L Lawn Dressing Compost Lawn Top Dressing Soil Sandy Loam Lawn Levelling Soil Overseeding & Lawn Repair Top Soil for Grass Seeding Lawn Sand & Soil Improver
- Price
- £10.63
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 3mo ago

Hardys 25L Sandy Loam Lawn Dressing Top Soil - Enriched Organic Lawn Sand & Garden Soil Improver | Ideal for Fixing Levelling Overseeding - Fine Top Compost for Garden Grass Seeding
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago

Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago

Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
56
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- Jamieson Brothers48%
- Hardys21%
- Westland13%
- Pelle & Sol7%
- Miracle-Gro5%
- Munnie3%
- Open — no brand owns it (1 brand, 3%)
Demand
Lawn Dressing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 56.9×
Search terms
Top Lawn Dressing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lawn dressing33K/yr
- lawn top dressing19K/yr
- lawn dressing for grass seeding13K/yr
- top dressing soil for lawns14K/yr
- lawn soil7K/yr
- lawn seeding soil5K/yr
- lawn and turf dressing3K/yr
- top dressing5K/yr
- westland lawn and turf dressing3K/yr
- grass soil3K/yr
Reviews and returns
What reviews say buyers love and hate about Lawn Dressing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Just a bit pricey
A tad expensive for me
Not as stated in ad
Not as per photo
not as advertised
Poor germination
Still no growth :
Slow growth
Terrible quality, in plaint white bag so didnt even confirm I had the right quantity
Poor quality
it I can not say it is cheap
The size is not true
Bags are way smaller than pics
Small
Love
Amazing quality
Lawn looks great
Good quality and perfect for my garden
which my plants clearly benefited from
excellent soil
Promotes healthy plant growth
Does what it says
As described
Exactly as advertised
Easy to use
The product was easy to apply, spread evenly, and gave very consistent results across the whole lawn
Easy to handle and spread
definitely worth the money
Good value for money
Good price
Return
0.0% Return rate 39% Fixable by listing
Not as stated in ad
Not as per photo
not as advertised
The size is not true
Bags are way smaller than pics
Small
Too expensive
Just a bit pricey
A tad expensive for me
Poor germination
Still no growth :
Slow growth
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lawn Dressing questions
Answered from the same tracked data.









