Is lavender plants profitable to sell on Amazon United Kingdom?

The niche generates £143K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +50.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the lavender plants niche?

10 brands and 11 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in lavender plants?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.

When does demand for lavender plants peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 12.1× the quietest.

What does it cost to enter the lavender plants niche?

Listings span £2.82–£23.27; the average listing price is £11.59 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.

lavender plants

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great425.33

avg incumbent reviews — the moat a new listing must climb

Growth

Good+50.5%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.59

avg listing price — sweet spot $15–$100

Price range

Okay£2.82–£23.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£143K

£143K/yr · 288K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, lavender plants is a £143K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

lavender plants market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £116K–£145K; units × avg price
Conversion rate: 4.3%
Avg BSR: #138
Page quality: 0%
Prime: 13%
Sponsored: 83%
Out of stock: 6.5%
Avg brand age: 44 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

Carbeth Plants53%
Wolds Collection13%
GardenersDream11%
Thompson & Morgan9%
Simply Garden5%
Generic4%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×

Open Trend

Top lavender plants search terms

lavender plants190K/yr +54.3%3.5% conv.
lavender plants outdoor garden ready18K/yr +64.4%4.3% conv.
lavender plant21K/yr +23.1%3.0% conv.
english lavender plants11K/yr +94.2%4.2% conv.
french lavender plants6K/yr +103.0%2.3% conv.
lavender plants for sale7K/yr +32.4%1.8% conv.
lavender plug plants6K/yr -18.4%3.1% conv.
english lavender4K/yr +84.2%3.0% conv.
lavanda plant3K/yr +74.6%1.5% conv.
lavender plants outdoor4K/yr +12.3%2.4% conv.

All search terms

Top lavender plants products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant

Carbeth Plants£11.544.1★1,375 rev

Carbeth Plants 2 x English Lavender Herb Plants in 14cm Pots

Carbeth Plants£19.484.1★1,375 rev

Carbeth Plants Lavender Angustifolia Purple 6 Pack - Fragrant Perennials

Carbeth Plants£17.674.5★128 rev

GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)

GardenersDream£8.933.9★39 rev

Lavender Angustifolia Fragrant Garden Plants for Borders Pots Container (6 Pack)

GardenersDream£13.844.7★244 rev

Newest

by launch date

9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants

Tropical Plants UK£23.271 rev

1mo ago

English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers

Generic£13.6238 rev

3mo ago

Carbeth Plants 6 Pack Lavender Angustifolia White - Pollinator Friendly

Carbeth Plants£17.5058 rev

1y ago

1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions

Botanical Bliss£5.5414 rev

1y ago

Carbeth Plants Lavender Angustifolia Plant in 14cm Pot - English Lavandula

Carbeth Plants£11.5862 rev

2y ago

What buyers say about lavender plants

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth50%

“Excellent, growing well”

Quality-Overall14%

“Amazing quality”

Smell10%

“The best lavender ever - the smell”

Value For Money6%

“Great value”

Size-Overall6%

“Good Size”

Strength3%

“Very sturdy”

Advertised Vs Actual Product2%

“As advertised”

Color1%

“I love the colour”

Ease Of Use1%

“Easy to look after”

Moist/Dry1%

“still moist so no issues at all - planted the next day”

What buyers complain about

Plant Growth30%

“They didn't germinate”

Size-Overall24%

“They are tiny”

Value For Money10%

“Not worth the price at all”

Durability10%

“This one after a week I think it's dead”

Quality-Overall6%

“these are easily the worst quality plants I've ever purchased”

Advertised Vs Actual Product3%

“The plant is nothing like the picture”

Moist/Dry3%

“don't let it dry out”

Contamination2%

“Potted and put in greenhouse, and watered”

Natural Resource Wastage1%

“Waste of money :”

Smell1%

“Very young hardly any aroma”

Top return reasons

Plant Growth28%

Size-Overall19%

Advertised Vs Actual Product14%

Moist/Dry8%

Quality-Overall7%

Value For Money4%

Leak-Proof3%

Contamination3%

Durability3%

Flatness2%

Common questions

Is lavender plants profitable to sell on Amazon United Kingdom?: The niche generates £143K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +50.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the lavender plants niche?: 10 brands and 11 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in lavender plants?: Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.0%.
When does demand for lavender plants peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 12.1× the quietest.
What does it cost to enter the lavender plants niche?: Listings span £2.82–£23.27; the average listing price is £11.59 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.