Lavender Plants
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Lavender Plants is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £143K/yr288K searches / yr
- 90-day growth
- +50.5%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 11 sellers
Flapen Score
Lavender Plants against its category
The dotted line is the Home & Garden average. Past it, Lavender Plants is stronger. Inside it, weaker.
Market
The Lavender Plants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lavender Plants 288K times last year and spent an estimated £143K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- +50.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £143Ka year
- Peak month
- April12.1× the quietest month
- Top search term
- lavender plants190K searches a year
02 · Price
A sale here is worth £11.59.
Listings sell for £11.59 on average, from £2.82 to £23.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.59 that is £3K to £6K a year per listing.
- Average price
- £11.59under the $15 to $100 sweet spot
- Price range
- £2.82–£23.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #138 within Plants, Seeds & Bulbs. It carries 425 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 13%
- Out of stock, average day
- 6.5%
- Average rank
- #138in Plants, Seeds & Bulbs
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 425per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lavender Plants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant
- Price
- £11.54
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 7y ago

Carbeth Plants 2 x English Lavender Herb Plants in 14cm Pots
- Price
- £19.48
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 7y ago

Carbeth Plants Lavender Angustifolia Purple 6 Pack - Fragrant Perennials
- Price
- £17.67
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 5y ago

GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
- Price
- £8.93
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4y ago

Lavender Angustifolia Fragrant Garden Plants for Borders Pots Container (6 Pack)
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 5y ago
Trending
90-day click momentum
9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants
- Price
- £23.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers
- Price
- £13.62
- Rating
- 3.4/5
- Reviews
- 38
- Age
- 3mo ago

Carbeth Plants 3 x Lavender Plant Mix in 9cm Pots - Hardy Garden Plants
- Price
- £14.17
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 8y ago

GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
- Price
- £8.93
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4y ago

1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions
- Price
- £5.54
- Rating
- 2.8/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants
- Price
- £23.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers
- Price
- £13.62
- Rating
- 3.4/5
- Reviews
- 38
- Age
- 3mo ago

Carbeth Plants 6 Pack Lavender Angustifolia White - Pollinator Friendly
- Price
- £17.50
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 1y ago

1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions
- Price
- £5.54
- Rating
- 2.8/5
- Reviews
- 14
- Age
- 1y ago

Carbeth Plants Lavender Angustifolia Plant in 14cm Pot - English Lavandula
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
5%
- Carbeth Plants53%
- Wolds Collection13%
- GardenersDream11%
- Thompson & Morgan9%
- Simply Garden5%
- Generic4%
- Open — no brand owns it (4 brands, 5%)
Demand
Lavender Plants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×
Search terms
Top Lavender Plants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender plants190K/yr
- lavender plants outdoor garden ready18K/yr
- lavender plant21K/yr
- english lavender plants11K/yr
- french lavender plants6K/yr
- lavender plants for sale7K/yr
- lavender plug plants6K/yr
- english lavender4K/yr
- lavanda plant3K/yr
- lavender plants outdoor4K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Plants
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They didn't germinate
Not good germination
Never grew
They are tiny
Thought they were bigger in size
They are shorter than I expected
Not worth the price at all
Not Very Happy for the price
They werent cheap
This one after a week I think it's dead
Died after a few months
Died within seven days
these are easily the worst quality plants I've ever purchased
Low quality
Poor
Love
Excellent, growing well
Excellent plants growing well
Healthy plants
Amazing quality
Good quality plants
Good quality plants
The best lavender ever - the smell
Lovely aroma
Lovely Lavender
Great value
Good value
Well worth the money paid
Good Size
Lovely bigger then what I thought nothing wrong with it
appropriate height
Return
0.0% Return rate 36% Fixable by listing
They didn't germinate
Not good germination
Never grew
They are tiny
Thought they were bigger in size
They are shorter than I expected
The plant is nothing like the picture
Not as described
Not as advertised
don't let it dry out
it is either too wet or too dry
They were very dry whencremoved from packing box
these are easily the worst quality plants I've ever purchased
Low quality
Poor
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Plants questions
Answered from the same tracked data.









