Lavender Plants
Lavender Plants shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Is Lavender Plants profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lavender Plants is a £143K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Lavender Plants: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +50.5% over the last 90 days and 4.3% of searches end in a purchase.
£143K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 24 products
Top Lavender Plants products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Carbeth Plants English Lavender Herb Plant 14cm Pot - Scented Garden Plant
- Price
- £11.54
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 7y ago
Carbeth Plants 2 x English Lavender Herb Plants in 14cm Pots
- Price
- £19.48
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 7y ago
Carbeth Plants Lavender Angustifolia Purple 6 Pack - Fragrant Perennials
- Price
- £17.67
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 5y ago
GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
- Price
- £8.93
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4y ago
Lavender Angustifolia Fragrant Garden Plants for Borders Pots Container (6 Pack)
- Price
- £13.84
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 5y ago
Trending
90-day click momentum
9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants
- Price
- £23.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers
- Price
- £13.62
- Rating
- 3.4/5
- Reviews
- 38
- Age
- 3mo ago
Carbeth Plants 3 x Lavender Plant Mix in 9cm Pots - Hardy Garden Plants
- Price
- £14.17
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 8y ago
GardenersDream English Lavender Evergreen Fragrant Garden Plant - Outdoor Garden Ready Lavender for Aromatherapy & Culinary Use - Fresh Kitchen Herbs for Borders & Pots (1020cm incl. 14cm Pot)
- Price
- £8.93
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 4y ago
1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions
- Price
- £5.54
- Rating
- 2.8/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date9 x Lavender Hidcote Plants in 10.5cm Pots Hardy Outdoor Lavender Plants Fragrant Purple Flowers Bee & Pollinator Friendly Garden Perennial Plants
- Price
- £23.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
English Lavender Plant in Large Pot Outdoor Lavandula Angustifolia Garden Ready Bee Friendly & Butterfly Plant Hardy Fragrant Perennial for Patio Borders & Containers
- Price
- £13.62
- Rating
- 3.4/5
- Reviews
- 38
- Age
- 3mo ago
Carbeth Plants 6 Pack Lavender Angustifolia White - Pollinator Friendly
- Price
- £17.50
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 1y ago
1 Astilbe Younique Lilac Beautiful Soft Lavender Pink Feathery Plumes Fragrant Triangular Blooms Perfect for a Stunning Summer Garden Grown for UK Climate Conditions
- Price
- £5.54
- Rating
- 2.8/5
- Reviews
- 14
- Age
- 1y ago
Carbeth Plants Lavender Angustifolia Plant in 14cm Pot - English Lavandula
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
5%
- Carbeth Plants53%
- Wolds Collection13%
- GardenersDream11%
- Thompson & Morgan9%
- Simply Garden5%
- Generic4%
- Open — no brand owns it (4 brands, 5%)
Lavender Plants demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×
Top Lavender Plants search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lavender plants190K/yr
- lavender plants outdoor garden ready18K/yr
- lavender plant21K/yr
- english lavender plants11K/yr
- french lavender plants6K/yr
- lavender plants for sale7K/yr
- lavender plug plants6K/yr
- english lavender4K/yr
- lavanda plant3K/yr
- lavender plants outdoor4K/yr
What reviews say buyers love and hate about Lavender Plants
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Excellent, growing well”
“Amazing quality”
“The best lavender ever - the smell”
“Great value”
“Good Size”
What buyers complain about
89% of reviews“They didn't germinate”
“They are tiny”
“Not worth the price at all”
“This one after a week I think it's dead”
“these are easily the worst quality plants I've ever purchased”
Lavender Plants return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lavender Plants questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
