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Lavender Plants

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 91% of clicks, so Lavender Plants is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£143K/yr288K searches / yr
90-day growth
+50.5%search demand this quarter
Competition
49%top-5 click share · 10 brands · 11 sellers

Flapen Score

Lavender Plants against its category

The dotted line is the Home & Garden average. Past it, Lavender Plants is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lavender Plants 288K times last year and spent an estimated £143K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+50.5%
Conversion, latest week
4.3%
Market size, estimated
£143Ka year
Peak month
April12.1× the quietest month
Top search term
lavender plants190K searches a year

02 · Price

A sale here is worth £11.59.

Listings sell for £11.59 on average, from £2.82 to £23.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.59 that is £3K to £6K a year per listing.

Average price
£11.59under the $15 to $100 sweet spot
Price range
£2.82–£23.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #138 within Plants, Seeds & Bulbs. It carries 425 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
13%
Out of stock, average day
6.5%
Average rank
#138in Plants, Seeds & Bulbs
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
425per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lavender Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

5%

  • Carbeth Plants53%
  • Wolds Collection13%
  • GardenersDream11%
  • Thompson & Morgan9%
  • Simply Garden5%
  • Generic4%
  • Open — no brand owns it (4 brands, 5%)

Demand

Lavender Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×

Search terms

Top Lavender Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lavender plants190K/yr
  • lavender plants outdoor garden ready18K/yr
  • lavender plant21K/yr
  • english lavender plants11K/yr
  • french lavender plants6K/yr
  • lavender plants for sale7K/yr
  • lavender plug plants6K/yr
  • english lavender4K/yr
  • lavanda plant3K/yr
  • lavender plants outdoor4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Plants

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth30%+2.60

They didn't germinate

Not good germination

Never grew

Size-Overall24%−0.28

They are tiny

Thought they were bigger in size

They are shorter than I expected

Value For Money10%−0.09

Not worth the price at all

Not Very Happy for the price

They werent cheap

Durability10%−0.25

This one after a week I think it's dead

Died after a few months

Died within seven days

Quality-Overall6%+0.82

these are easily the worst quality plants I've ever purchased

Low quality

Poor

Love

Plant Growth50%+2.60

Excellent, growing well

Excellent plants growing well

Healthy plants

Quality-Overall14%+0.82

Amazing quality

Good quality plants

Good quality plants

Smell10%+0.84

The best lavender ever - the smell

Lovely aroma

Lovely Lavender

Value For Money6%−0.09

Great value

Good value

Well worth the money paid

Size-Overall6%−0.28

Good Size

Lovely bigger then what I thought nothing wrong with it

appropriate height

Return

0.0% Return rate 36% Fixable by listing

Plant Growth28%▁▁▇▄█▇

They didn't germinate

Not good germination

Never grew

Size-Overall19%▁█▂▃▂▂

They are tiny

Thought they were bigger in size

They are shorter than I expected

Advertised Vs Actual Product14%▁▁▁▇█▆

The plant is nothing like the picture

Not as described

Not as advertised

Moist/Dry8%▁▁▁█▄█

don't let it dry out

it is either too wet or too dry

They were very dry whencremoved from packing box

Quality-Overall7%▁▁█▁▄▅

these are easily the worst quality plants I've ever purchased

Low quality

Poor

FAQ

Common Lavender Plants questions

Answered from the same tracked data.