lavender bags
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($4.55–$11.34) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Review moat
Good1,104.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£138K£138K/yr · 175K searches
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£4.55–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lavender bags is a £138K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
lavender bags market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £145K–£182K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.3%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
19
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
8%
- 3drom35%
- Inovida31%
- MeiTee7%
- JACANA GOODS7%
- Zidina6%
- LEIKAIHUA6%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.0% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Top lavender bags search terms
- lavender bags111K/yr
- lavender sachets19K/yr
- lavender bags for moths9K/yr
- lavender moth repellent7K/yr
- lavender sachets for moths5K/yr
- lavender bags for wardrobes7K/yr
- lavender bag5K/yr
- dried lavender bags4K/yr
- lavender pouches3K/yr
- lavendar bags2K/yr
Top lavender bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
Inovida£7.754.2★3,582 rev
3drom 12 Sachets of Premium Dried Premium Lavender in Delicate Lilac Organza Bags - Natural Home Fragrance Sleep Aid Gifts & Moth Repellent
3drom£4.984.3★3,418 rev
36 Pack French Lavender Sachets Fresh Scent for Closets Drawers Car
MeiTee£11.344.4★78 rev
English Lavender Bags Natural Moth Repellent & Air Freshener Set of 20 Air Freshener for Wardrobes Drawers Bathrooms Clothes Storage 100% Organic Premium Lavender
JACANA GOODS£9.054.2★248 rev
ZIDINA Lavender Bags for Wardrobes 28 Pack - Dried Lavender Sachets for Freshness - Natural Wardrobe Fresheners & Moth Repellent for Drawers Cabinets Clothes Linens Storage- Scented Drawer Sachets
Zidina£8.394.2★861 rev
Newest
by launch date
Fresivo Natural Lavender Sachets 20 Pack Organic Dried Buds Fresh Fragrance for Wardrobes Drawers Closets Moth Repellent
Fresivo£6.8122 rev
Lavender Sachet William Morris Inspired Willow Bough French Lavender Drawer & Wardrobe Freshener Handmade in UK 100% Cotton Gift Redd & Goud (Blush Blue)
Generic£6.526 rev
English Lavender Bags Natural Moth Repellent & Air Freshener Set of 20 Air Freshener for Wardrobes Drawers Bathrooms Clothes Storage 100% Organic Premium Lavender
JACANA GOODS£9.05248 rev
Lavender Bags 10 Pack Lavender Sachets for Wardrobes and Moths Drawstring Fabric Pouches for Aromatherapy 10 x 15 cm
WORUIB£7.8730 rev
36 Pack French Lavender Sachets Fresh Scent for Closets Drawers Car
MeiTee£11.3478 rev
Trending
90-day click momentumFresivo Natural Lavender Sachets 20 Pack Organic Dried Buds Fresh Fragrance for Wardrobes Drawers Closets Moth Repellent
Fresivo£6.814.2★
36 Pack French Lavender Sachets Fresh Scent for Closets Drawers Car
MeiTee£11.344.4★
3drom 12 Sachets of Premium Dried Premium Lavender in Delicate Lilac Organza Bags - Natural Home Fragrance Sleep Aid Gifts & Moth Repellent
3drom£4.984.3★
Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida
Inovida£7.754.2★
Lavender Sachet William Morris Inspired Willow Bough French Lavender Drawer & Wardrobe Freshener Handmade in UK 100% Cotton Gift Redd & Goud (Blush Blue)
Generic£6.524.4★
What buyers say about lavender bags
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“they are as good as new”
“Excellent value”
“As described”
“good size”
“Quick and simple to use”
“Well presented”
“Bought for a present”
“durable”
“Very pleasant”
What buyers complain about
“No scent”
“Poor performance”
“not very long lasting at all”
“Sachets very small”
“a bit weak in sense”
“Very bad for money”
“Not effective against moths”
“They didn't work”
“which has led to eye irritation for me”
“its very misleading”
Top return reasons
Common questions
- Is lavender bags profitable to sell on Amazon United Kingdom?
- The niche generates £138K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +55.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the lavender bags niche?
- 10 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in lavender bags?
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.2%.
- When does demand for lavender bags peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lavender bags niche?
- Listings span £4.55–£11.34; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 1,105 reviews — the moat a new listing must climb.