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Laurel Hedging

Fail

Shoppers spend only $48K a year here, so Laurel Hedging is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£48K/yr46K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
48%top-5 click share · 8 brands · 8 sellers

Flapen Score

Laurel Hedging against its category

The dotted line is the Home & Garden average. Past it, Laurel Hedging is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laurel Hedging market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laurel Hedging 46K times last year and spent an estimated £48K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
2.3%
Market size, estimated
£48Ka year
Peak month
March4.6× the quietest month
Top search term
laurel hedging18K searches a year

02 · Price

A sale here is worth £44.59.

Listings sell for £44.59 on average, from £9.16 to £214.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £44.59 that is £0 to £4K a year per listing.

Average price
£44.59inside the $15 to $100 sweet spot
Price range
£9.16–£214.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 3% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #1,903 within Plants, Seeds & Bulbs. It carries 121 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
3%
Out of stock, average day
30.8%
Average rank
#1,903in Plants, Seeds & Bulbs
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
121per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Laurel Hedging products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

3%

  • Sunnyside Nurseries42%
  • 3FATPIGS25%
  • Generic14%
  • GardenersDream7%
  • Thompson & Morgan5%
  • GREEN244%
  • Open — no brand owns it (2 brands, 3%)

Demand

Laurel Hedging search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.6×

Search terms

Top Laurel Hedging search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laurel hedging18K/yr
  • laurel12K/yr
  • cherry laurel hedging9K/yr
  • cherry laurel7K/yr

Reviews and returns

What reviews say buyers love and hate about Laurel Hedging

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.15

Bigger/wider than expected

These are relatively small

Smaller than expected

Plant Growth23%+4.07

not look as if it will grow in to a healthy plantt

disappointing plant very small and does

The roots unfortunately have mesh wrapped around which will rip the roots when you remove it

Quality-Overall13%−0.15

Poor Quality

Poor

Durability10%−0.14

Dead within a week

Didnt last

Moist/Dry5%−0.03

Arrived a bit muddy

Love

Plant Growth56%+4.07

they are growing well

HEALTHY PLANTS

Fantastic growing at a fast rate

Quality-Overall16%−0.15

Good quality

Great for what they are

Good quality plants

Size-Overall10%−0.15

a good size

Exactly as advertised for size

Good size for price paid

Value For Money5%0.00

Excellent value for money

Well worth the money

great value

Advertised Vs Actual Product4%+0.54

Exactly as required

All as described

I got exactly what I ordered

Return

0.0% Return rate 32% Fixable by listing

Plant Growth25%▁▁█▃▅▁

not look as if it will grow in to a healthy plantt

disappointing plant very small and does

The roots unfortunately have mesh wrapped around which will rip the roots when you remove it

Size-Overall25%▁▁▆▃█▁

Bigger/wider than expected

These are relatively small

Smaller than expected

Defective Material/Parts14%▁▁▁█▅▁
Pest/Insect Control7%▁▁▁█▁▁
Maintenance And Repair7%▁▁▁▁█▁

FAQ

Common Laurel Hedging questions

Answered from the same tracked data.