Laura Ashley Kettle
FailThe top 5 brands take 98% of clicks, so Laura Ashley Kettle is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £46K/yr88K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 39%top-5 click share · 7 brands · 27 sellers
Flapen Score
Laura Ashley Kettle against its category
The dotted line is the Home & Garden average. Past it, Laura Ashley Kettle is stronger. Inside it, weaker.
Market
The Laura Ashley Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laura Ashley Kettle 88K times last year and spent an estimated £46K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £46Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- laura ashley kettle33K searches a year
02 · Price
A sale here is worth £60.08.
Listings sell for £60.08 on average, from £16.92 to £136.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £60.08 that is £0 to £6K a year per listing.
- Average price
- £60.08inside the $15 to $100 sweet spot
- Price range
- £16.92–£136.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #269 within Coffee, Tea & Espresso. It carries 178 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 76%
- Out of stock, average day
- 16.4%
- Average rank
- #269in Coffee, Tea & Espresso
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 178per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Laura Ashley Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Laura Ashley China Rose Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £72.16
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Laura Ashley Elveden White Kettles Electric Fast Boil Quiet-Electric Kettle
- Price
- £70.77
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Laura Ashley Wild Meadow Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £69.94
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago

Laura Ashley China Rose Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £62.16
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 2y ago

Laura Ashley Wild Meadow 4 Slice Toaster -Stainless Steel Toaster 4 Slice
- Price
- £70.12
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 5mo ago
Trending
90-day click momentum
Laura Ashley Elveden White Electric Kettle 1.7L & Tea Coffee Sugar Canisters Set of 3 - Energy Saving Fast Boil Kettle with Removable Filter - Stainless Steel Tea Sugar and Coffee Containers Set
- Price
- £103.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Laura Ashley Elveden White Kettles Electric Fast Boil Quiet-Electric Kettle
- Price
- £59.98
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 7mo ago

Laura Ashley Wild Meadow 4 Slice Toaster -Stainless Steel Toaster 4 Slice
- Price
- £70.12
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 5mo ago

Ariete Positano 1.7 Litre Jug Kettle Painted Steel Retro Italian Tile Design Anti Scale Filter 360 Degree Rotating Base
- Price
- £47.07
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 2y ago

Laura Ashley Wild Meadow Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £69.94
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago
Newest
by launch date
Laura Ashley Elveden White Electric Kettle 1.7L & Tea Coffee Sugar Canisters Set of 3 - Energy Saving Fast Boil Kettle with Removable Filter - Stainless Steel Tea Sugar and Coffee Containers Set
- Price
- £103.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Laura Ashley Wild Meadow Kettles Electric Fast Boil Quiet Electric Kettle
- Price
- £69.94
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 5mo ago

Laura Ashley Wild Meadow 4 Slice Toaster -Stainless Steel Toaster 4 Slice
- Price
- £70.12
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 5mo ago

Laura Ashley Sage Leaf 4 Slice Toaster - Easy to Use Bread Toaster 4 Slice
- Price
- £44.38
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago

Laura Ashley Dove Grey Toaster 4 Slice - 4 Slice Toasters Wide Slots
- Price
- £43.19
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
27
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
1%
- VQ81%
- Laura Ashley10%
- Hazel Quinn5%
- Ariete2%
- BELLA1%
- YENTEN1%
- Open — no brand owns it (1 brand, 1%)
Demand
Laura Ashley Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.7×
Search terms
Top Laura Ashley Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laura ashley kettle33K/yr
- laura ashley kettle and toaster set22K/yr
- laura ashley toaster9K/yr
- floral kettle13K/yr
- patterned kettle8K/yr
- cath kidston kettle4K/yr
Reviews and returns
What reviews say buyers love and hate about Laura Ashley Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
overall feels a bit flimsy
Flimsy
Flimsy and light, not worth the money
was not well made
Poor quality build
Very disappointing quality
not that the price is cheap by any means
A bit on the pricey side for a kettle
Not worth the money
Broke after 6 months
two elements have broken already
Broke after 9 months
The toaster was faulty
After only a few weeks of use, button on top of lid stopped working, making it unable to close the lid and boil safely
unfortunately takes a long time to boil
Love
makes great toast as youd expect
makes perfect toast
Great toaster
Excellent quality
Beautifully made
Great looking product
The design looks very beautiful
Beautiful design
Stylish design that stands out
Worth the money
Definitely worth the buy
good value
Good size
It's a nice small size
Nice and big and looks perfect in our cottage
Return
2.8% Return rate 35% Fixable by listing
Not happy with the colour
Slightly darker in colour than my photo, navy
Kettle cream not white background
was not well made
Poor quality build
Very disappointing quality
The toaster was faulty
Problem with toaster
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laura Ashley Kettle questions
Answered from the same tracked data.









