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Laura Ashley Kettle

Fail

The top 5 brands take 98% of clicks, so Laura Ashley Kettle is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£46K/yr88K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
39%top-5 click share · 7 brands · 27 sellers

Flapen Score

Laura Ashley Kettle against its category

The dotted line is the Home & Garden average. Past it, Laura Ashley Kettle is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laura Ashley Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laura Ashley Kettle 88K times last year and spent an estimated £46K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
0.9%
Market size, estimated
£46Ka year
Peak month
April1.7× the quietest month
Top search term
laura ashley kettle33K searches a year

02 · Price

A sale here is worth £60.08.

Listings sell for £60.08 on average, from £16.92 to £136.64. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £60.08 that is £0 to £6K a year per listing.

Average price
£60.08inside the $15 to $100 sweet spot
Price range
£16.92–£136.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #269 within Coffee, Tea & Espresso. It carries 178 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
76%
Out of stock, average day
16.4%
Average rank
#269in Coffee, Tea & Espresso
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Laura Ashley Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

27

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

1%

  • VQ81%
  • Laura Ashley10%
  • Hazel Quinn5%
  • Ariete2%
  • BELLA1%
  • YENTEN1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Laura Ashley Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.7×

Search terms

Top Laura Ashley Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laura ashley kettle33K/yr
  • laura ashley kettle and toaster set22K/yr
  • laura ashley toaster9K/yr
  • floral kettle13K/yr
  • patterned kettle8K/yr
  • cath kidston kettle4K/yr

Reviews and returns

What reviews say buyers love and hate about Laura Ashley Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength12%−0.24

overall feels a bit flimsy

Flimsy

Flimsy and light, not worth the money

Quality-Overall12%+0.66

was not well made

Poor quality build

Very disappointing quality

Value For Money10%+0.24

not that the price is cheap by any means

A bit on the pricey side for a kettle

Not worth the money

Durability7%−0.14

Broke after 6 months

two elements have broken already

Broke after 9 months

Cooking Experience7%−0.05

The toaster was faulty

After only a few weeks of use, button on top of lid stopped working, making it unable to close the lid and boil safely

unfortunately takes a long time to boil

Love

Toasting19%+0.99

makes great toast as youd expect

makes perfect toast

Great toaster

Quality-Overall18%+0.66

Excellent quality

Beautifully made

Great looking product

Design-Overall13%+0.34

The design looks very beautiful

Beautiful design

Stylish design that stands out

Value For Money7%+0.24

Worth the money

Definitely worth the buy

good value

Size-Overall6%+0.89

Good size

It's a nice small size

Nice and big and looks perfect in our cottage

Return

2.8% Return rate 35% Fixable by listing

Color16%▃▆▃█▅▅

Not happy with the colour

Slightly darker in colour than my photo, navy

Kettle cream not white background

Quality-Overall9%▃▃▅█▅▂

was not well made

Poor quality build

Very disappointing quality

Functionality-Overall9%▄▃█▃▅▇
Size-Overall8%█▁▅▄▃▇
Toasting8%█▆▄▃▄▃

The toaster was faulty

Problem with toaster

FAQ

Common Laura Ashley Kettle questions

Answered from the same tracked data.