laura ashley kettle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great178.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great£60.08avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good£16.92–£136.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 88K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, laura ashley kettle is a £46K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
laura ashley kettle market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £30K–£45K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 93%
- Out of stock
- 16.4%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
27
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
1%
- VQ81%
- Laura Ashley10%
- Hazel Quinn5%
- Ariete2%
- BELLA1%
- YENTEN1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -17.2% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.7×
Top laura ashley kettle search terms
- laura ashley kettle33K/yr
- laura ashley kettle and toaster set22K/yr
- laura ashley toaster9K/yr
- floral kettle13K/yr
- patterned kettle8K/yr
- cath kidston kettle4K/yr
Top laura ashley kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laura Ashley China Rose Kettles Electric Fast Boil Quiet Electric Kettle
VQ£72.164.6★108 rev
Laura Ashley Elveden White Kettles Electric Fast Boil Quiet-Electric Kettle
VQ£70.774.6★108 rev
Laura Ashley Wild Meadow Kettles Electric Fast Boil Quiet Electric Kettle
VQ£69.944.6★108 rev
Laura Ashley China Rose Kettles Electric Fast Boil Quiet Electric Kettle
VQ£62.164.2★88 rev
Laura Ashley Wild Meadow 4 Slice Toaster -Stainless Steel Toaster 4 Slice
VQ£70.124.5★107 rev
Newest
by launch date
Laura Ashley Elveden White Electric Kettle 1.7L & Tea Coffee Sugar Canisters Set of 3 - Energy Saving Fast Boil Kettle with Removable Filter - Stainless Steel Tea Sugar and Coffee Containers Set
VQ£103.480 rev
Laura Ashley Wild Meadow Kettles Electric Fast Boil Quiet Electric Kettle
VQ£69.94108 rev
Laura Ashley Wild Meadow 4 Slice Toaster -Stainless Steel Toaster 4 Slice
VQ£70.12107 rev
Laura Ashley Sage Leaf 4 Slice Toaster - Easy to Use Bread Toaster 4 Slice
Laura Ashley£44.389 rev
Laura Ashley Dove Grey Toaster 4 Slice - 4 Slice Toasters Wide Slots
Laura Ashley£43.199 rev
Trending
90-day click momentumLaura Ashley Elveden White Electric Kettle 1.7L & Tea Coffee Sugar Canisters Set of 3 - Energy Saving Fast Boil Kettle with Removable Filter - Stainless Steel Tea Sugar and Coffee Containers Set
VQ£103.480.0★
Laura Ashley Elveden White Kettles Electric Fast Boil Quiet-Electric Kettle
VQ£59.984.2★
Laura Ashley Wild Meadow 4 Slice Toaster -Stainless Steel Toaster 4 Slice
VQ£70.124.5★
Ariete Positano 1.7 Litre Jug Kettle Painted Steel Retro Italian Tile Design Anti Scale Filter 360 Degree Rotating Base
Ariete£47.074.5★
Laura Ashley Wild Meadow Kettles Electric Fast Boil Quiet Electric Kettle
VQ£69.944.6★
What buyers say about laura ashley kettle
What buyers praise and complain about, mined from review topics.What buyers love
“makes great toast as youd expect”
“Excellent quality”
“The design looks very beautiful”
“Worth the money”
“Good size”
“As described”
“Brightens up kitchen and works well”
“I love the colour”
“Easy to use”
“Brightens up kitchen and works well”
What buyers complain about
“overall feels a bit flimsy”
“was not well made”
“not that the price is cheap by any means”
“Broke after 6 months”
“The toaster was faulty”
“Not happy with the colour”
“It cant be used”
“The toaster was faulty”
“the only downside is it's very heavy”
“is fake information”
Top return reasons
Common questions
- Is laura ashley kettle profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 42 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the laura ashley kettle niche?
- 7 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in laura ashley kettle?
- Top complaints mined from reviews: Strength, Quality-Overall, Value For Money. The return rate is 2.8%.
- When does demand for laura ashley kettle peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the laura ashley kettle niche?
- Listings span £16.92–£136.64; the average listing price is £60.08 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.