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Laundry Pen

Fail

Prices span $1.64–$8.26, mostly outside the sweet spot, so Laundry Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£71K/yr78K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
80%top-5 click share · 10 brands · 66 sellers

Flapen Score

Laundry Pen against its category

The dotted line is the Home & Garden average. Past it, Laundry Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laundry Pen 78K times last year and spent an estimated £71K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 19.4% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
19.4%
Market size, estimated
£71Ka year
Peak month
September3.8× the quietest month
Top search term
laundry pen17K searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £1.64 to £8.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.75 that is £7K to £10K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£1.64–£8.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #85 within Fabric Painting & Dyeing. It carries 3,510 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#85in Fabric Painting & Dyeing
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,510per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Laundry Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

66

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

9%

  • STAEDTLER37%
  • Helix19%
  • Artline18%
  • PILOT9%
  • HowseHold4%
  • Just stationery3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Laundry Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Laundry Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • laundry pen17K/yr
  • laundry marker pen15K/yr
  • laundry pens permanent for clothes9K/yr
  • laundry marker8K/yr
  • laundry marker pens permanent for clothes7K/yr
  • clothes marker pen wash resistant6K/yr
  • laundry pen for labelling clothes4K/yr
  • clothes pen3K/yr
  • clothes marker pen3K/yr
  • clothes pens for labelling uniform5K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Pen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
16%of negative reviews mention “Nib/Tip Quality”
0.2%of orders come back
“The nib had fallen out”
A buyer, on “Nib/Tip Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Laundry Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data