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Laundry Pen

Fail

Prices span $1.64–$8.26, mostly outside the sweet spot, so Laundry Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£71K/yr78K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
80%top-5 click share · 10 brands · 66 sellers

Flapen Score

Laundry Pen against its category

The dotted line is the Home & Garden average. Past it, Laundry Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laundry Pen 78K times last year and spent an estimated £71K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
19.4%
Market size, estimated
£71Ka year
Peak month
September3.8× the quietest month
Top search term
laundry pen17K searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £1.64 to £8.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.75 that is £7K to £10K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£1.64–£8.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #85 within Fabric Painting & Dyeing. It carries 3,510 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.4%
Average rank
#85in Fabric Painting & Dyeing
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,510per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Laundry Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

66

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • STAEDTLER37%
  • Helix19%
  • Artline18%
  • PILOT9%
  • HowseHold4%
  • Just stationery3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Laundry Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Laundry Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laundry pen17K/yr
  • laundry marker pen15K/yr
  • laundry pens permanent for clothes9K/yr
  • laundry marker8K/yr
  • laundry marker pens permanent for clothes7K/yr
  • clothes marker pen wash resistant6K/yr
  • laundry pen for labelling clothes4K/yr
  • clothes pen3K/yr
  • clothes marker pen3K/yr
  • clothes pens for labelling uniform5K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nib/Tip Quality16%−0.08

The nib had fallen out

Tip is not sturdy at all

Rubbish the tip came off

Functionality-Overall16%−0.20

Didnt work

more shaking does not work

Doesn't work

Ink Leakage11%+0.45

then the ink bled so couldnt see my child name waste of money

Ink bleeds slightly

At times the ink did stop flowing

Color10%−0.04

white one is even worse

turned the black fabric into red

After one wash the ink had faded

Writing Experience7%−0.02

Struggle to do neat writing

Bit hard to write

Writing with them is a bit scratchy due to the nib being pointed

Love

Advertised Vs Actual Product20%+2.08

Just right

Does exactly what it says

Works as described

Ease Of Use10%+1.08

Easy to use

They are easy to control

can be easily touched up

Value For Money10%+0.36

So that's pretty good value

at only £5.99 theyre worth a try

Great item and pretty good value too

Color9%−0.04

The black one is very good

The two colours are really useful for different fabrics

The white shows up nicely in the garment itself

Nib/Tip Quality6%−0.08

Easy to use with a fine nib

Fine-nib writing, didn't fade in laundering

Return

0.2% Return rate 21% Fixable by listing

Functionality-Overall29%██▇▄▆▂

Didnt work

more shaking does not work

Doesn't work

Dry/Empty Ink21%▁▁▄▅█▆

Pen Came Dry

At times the ink did stop flowing

After one wash the ink had faded

Color11%█▁▄▁▁█

white one is even worse

turned the black fabric into red

After one wash the ink had faded

Ink Refill6%▁▁▄█▇▁
Advertised Vs Actual Product4%▁▁▁▁▁█

FAQ

Common Laundry Pen questions

Answered from the same tracked data.