Is laundry pen profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (45/100).

How competitive is the laundry pen niche?

10 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in laundry pen?

Top complaints mined from reviews: Nib/Tip Quality, Functionality-Overall, Ink Leakage. The return rate is 0.2%.

When does demand for laundry pen peak?

Demand peaks in Aug–Sep; the busiest month runs 3.8× the quietest.

What does it cost to enter the laundry pen niche?

Listings span £1.64–£8.26; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.

laundry pen

Skip it

Prices mostly outside the sweet spot ($1.64–$8.26) — this niche doesn't clear our bar today.

Conversion

Incredible19.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,509.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£71K

£71K/yr · 78K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad£4.75

avg listing price — sweet spot $15–$100

Price range

Bad£1.64–£8.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, laundry pen is a £71K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

laundry pen market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: £71K–£95K; units × avg price
Conversion rate: 19.4%
Avg BSR: #85
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 1.4%
Avg brand age: 52 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

STAEDTLER37%
Helix19%
Artline18%
PILOT9%
HowseHold4%
Just stationery3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.8×

Open Trend

Top laundry pen search terms

laundry pen17K/yr +29.5%17.9% conv.
laundry marker pen15K/yr +13.1%18.6% conv.
laundry pens permanent for clothes9K/yr -7.9%21.0% conv.
laundry marker8K/yr +5.3%12.8% conv.
laundry marker pens permanent for clothes7K/yr -15.3%20.3% conv.
clothes marker pen wash resistant6K/yr +10.9%18.3% conv.
laundry pen for labelling clothes4K/yr +23.5%22.7% conv.
clothes pen3K/yr +58.7%11.2% conv.
clothes marker pen3K/yr +16.1%16.2% conv.
clothes pens for labelling uniform5K/yr +92.1%22.3% conv.

All search terms

Top laundry pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAEDTLER 319 LM F-9 Lumocolor Permanent Laundry Marker - 0.6mm Fine Line Width Black (Pack of 1)

STAEDTLER£3.214.3★3,068 rev

Helix Dual Tip Fabric and Laundry Permanent Marker Pen - Black

Helix£3.004.3★2,364 rev

Pilot Laundry Tec Fabric Marker 1.0 mm Tip - Black Single Pen

PILOT£1.644.5★4,486 rev

Artline Fabric Pens for Clothes Black Laundry Marker Pen & White Marker for Dark Materials Quick-Dry Ink 0.7mm & 1.2mm Bullet Tips Ideal for Labelling & Design Genuine Fabric Markers

Artline£6.194.2★344 rev

Artline MARKING_PEN

Artline£5.954.2★1,454 rev

Newest

by launch date

2PCS Fabric Pens for Clothes Black & White Laundry Marker Pen Set White Marker Pen for Dark Materials & Black Fabric P/en Waterproof Marker P/en for Clothing Art Painting & Labelling Widely Use

Cuikaan£4.298 rev

5mo ago

HowseHold Laundry Marker Pens (Pack of 2) Black and White Fabric Permanent Markers for Clothes School Uniform Dark and Light Farbics Fine Nibs

HowseHold£5.0766 rev

10mo ago

Artline Fabric Pens for Clothes Black Laundry Marker Pen & White Marker for Dark Materials Quick-Dry Ink 0.7mm & 1.2mm Bullet Tips Ideal for Labelling & Design Genuine Fabric Markers

Artline£6.19344 rev

1y ago

Artline Pack of 2 Laundry Marker Pens (Black). Wash Resistant Fabric Pens Permanent for Clothes & Light Linen Fast Drying No Fade After Washing - Genuine Fabric Markers

Artline£7.10344 rev

1y ago

Artline MARKING_PEN

Artline£5.951,454 rev

8y ago

What buyers say about laundry pen

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“Just right”

Ease Of Use10%

“Easy to use”

Value For Money10%

“So that's pretty good value”

Color9%

“The black one is very good”

Nib/Tip Quality6%

“Easy to use with a fine nib”

Pen/Pencil Quality5%

“Nice Pen”

Quick Drying5%

“Once it is dry it holds steady”

Thickness4%

“worked great on the kids clothes good thickness”

Writing Experience4%

“The pens are easy enough to use when writing”

Durability2%

“lasts reasonably long”

What buyers complain about

Nib/Tip Quality16%

“The nib had fallen out”

Functionality-Overall16%

“Didnt work”

Ink Leakage11%

“then the ink bled so couldnt see my child name waste of money”

Color10%

“white one is even worse”

Writing Experience7%

“Struggle to do neat writing”

Dry/Empty Ink7%

“Pen Came Dry”

Quality-Overall4%

“Quality Issue as per review”

Leak-Proof3%

“One arrived ok the second was leaking”

Rope/Wire Tangling3%

“All in a knot couldnt undo”

Durability2%

“Regarding durability, I would not expect them to last as they were poor from the very start and I would not repurchase or recommend them”

Top return reasons

Functionality-Overall29%

Dry/Empty Ink21%

Color11%

Ink Refill6%

Advertised Vs Actual Product4%

Nib/Tip Quality4%

Quality-Overall3%

Size-Overall3%

Cartridge/Ink Quality3%

Material Quality2%

Common questions

Is laundry pen profitable to sell on Amazon United Kingdom?: The niche generates £71K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Skip it (45/100).
How competitive is the laundry pen niche?: 10 brands and 66 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in laundry pen?: Top complaints mined from reviews: Nib/Tip Quality, Functionality-Overall, Ink Leakage. The return rate is 0.2%.
When does demand for laundry pen peak?: Demand peaks in Aug–Sep; the busiest month runs 3.8× the quietest.
What does it cost to enter the laundry pen niche?: Listings span £1.64–£8.26; the average listing price is £4.75 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.