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Lattice Pastry Cutter

Fail

Demand is soft, at -60.5% this quarter, so Lattice Pastry Cutter is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£59K/yr47K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
64%top-5 click share · 22 brands · 46 sellers

Flapen Score

Lattice Pastry Cutter against its category

The dotted line is the Home & Garden average. Past it, Lattice Pastry Cutter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lattice Pastry Cutter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lattice Pastry Cutter 47K times last year and spent an estimated £59K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
12.9%
Market size, estimated
£59Ka year
Peak month
December12.9× the quietest month
Top search term
lattice pastry cutter26K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £4.53 to £16.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.70 that is £970 to £2K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£4.53–£16.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£970–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #846 within Bakeware. It carries 108 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#846in Bakeware
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
108per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lattice Pastry Cutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

46

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

64%

Top 20: 98%

Open market

31%

  • YancLife19%
  • Dayacoco17%
  • Wjelet11%
  • Aonagi8%
  • LeeQunQ8%
  • ExcellaElite6%

Demand

Lattice Pastry Cutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Lattice Pastry Cutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lattice pastry cutter26K/yr
  • pastry lattice cutter10K/yr
  • lattice cutter7K/yr
  • pastry lattice roller cutter5K/yr

Reviews and returns

What reviews say buyers love and hate about Lattice Pastry Cutter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness25%−0.22

Wasn't sharp enough

Assembly/Installation25%−0.22

Not assembled

Quality-Overall25%

Poor quality, damaged on arrival

Durability13%−0.04

Fell apart after two uses

Material Quality13%−0.11

not this plastic one

Love

Quality-Overall25%

But well made

Very good quality

Great product

Value For Money20%+1.55

good price too

Good price well made works well

Ease Of Use17%+1.29

easy to use

saving time and effort

once I had the tool in my hand it looked simple to use

Strength10%+0.72

Sturdy and well made

Durability8%−0.04

Durable

Last one lasted years

Return

1.0% Return rate 7% Fixable by listing

Functionality-Overall29%█▆▁▁▆▁
Durability14%▁▆█▁▁▁

Fell apart after two uses

Weight Heavy14%▅▁▁▁▁█
Quality-Overall14%▁▁█▁▆▁

Poor quality, damaged on arrival

Size-Overall7%▁▁▁█▁▁

FAQ

Common Lattice Pastry Cutter questions

Answered from the same tracked data.