Latex Pillow
FailThe top 5 brands take 95% of clicks, so Latex Pillow is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £191K/yr185K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 66%top-5 click share · 8 brands · 18 sellers
Flapen Score
Latex Pillow against its category
The dotted line is the Home & Garden average. Past it, Latex Pillow is stronger. Inside it, weaker.
Market
The Latex Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Latex Pillow 185K times last year and spent an estimated £191K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £191Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- latex pillow41K searches a year
02 · Price
A sale here is worth £62.13.
Listings sell for £62.13 on average, from £15.83 to £109.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £62.13 that is £0 to £6K a year per listing.
- Average price
- £62.13inside the $15 to $100 sweet spot
- Price range
- £15.83–£109.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #220 within Home Textiles. It carries 166 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 78%
- Out of stock, average day
- 19.1%
- Average rank
- #220in Home Textiles
- Average rating
- 3.95 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 166per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Latex Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dunlopillo Natural Latex Pillow Orthopaedic Neck Support for Side & Back Sleepers Breathable Cooling Design Pressure relief Anti Allergy
- Price
- £107.04
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3mo ago

Talatex Upgraded Dunlop Pillow with Washable Cover Pressure-Relieving Support for Neck & Shoulders | Purefusion Talalay Latex & Breathable Design | Perfect Package For Gift
- Price
- £62.96
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Not Swiss Cheese 100% Dunlop Latex Foam Pillow UK | Standard Size Low Profile Orthopedic Cervical Pillow for Neck Pain Relief | 23.6 x 15.7 x 5.1 in | Affordable Lasts 10+ Years
- Price
- £47.07
- Rating
- 4.1/5
- Reviews
- 321
- Age
- 4y ago

Talatex Natural Dunlop Latex Pillow Medium Firm Support Helps Relieve Neck and Shoulder Pain No Memory Foam Perfect Sleep Gift for Side & Back Sleepers
- Price
- £50.02
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 6mo ago

Not Swiss Cheese NEW 2026 UPGRADE 100% Dunlop Latex Foam Pillow UK | Queen Size Orthopedic Cervical Pillow for Neck Pain Relief | 27.5 x 15.7 x 5.6 in | Affordable Lasts 10+ Years
- Price
- £49.31
- Rating
- 4.1/5
- Reviews
- 321
- Age
- 4y ago
Trending
estimated 90-day click momentum
Dunlopillo Super Comfort Natural Latex Pillow White
- Price
- £109.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Dunlopillo Serenity Deluxe Full Latex Slim Pillow Rubber White
- Price
- £106.62
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 20y ago

Talatex Natural Dunlop Latex Pillow Medium Firm Helps Relieve Pressure Neck and Shoulder Pain No Memory Foam Chemicals Perfect Sleep Gift for Side & Back Sleepers (Standard(60×40×13) cm)
- Price
- £49.89
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago

Talatex Natural Dunlop Latex Pillow Medium Firm Medium Profile Support for Neck & Shoulder Pain | Pure Latex Core Breathable Design | Ideal for Side & Back Sleepers | Perfect Sleep Gift
- Price
- £51.78
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

LUKYWANG Latex Pillow Latex Pillow with Covers Helps Relieve Pressure Sleeping Support Back and Side Sleepers Cervical Pillow Latex Orthopedic Pillow(Color A 1 Pieces 60x40cm 50D)
- Price
- £15.83
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
Dunlopillo Super Comfort Natural Latex Pillow White
- Price
- £109.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Dunlopillo Natural Latex Pillow Orthopaedic Neck Support for Side & Back Sleepers Breathable Cooling Design Pressure relief Anti Allergy
- Price
- £107.04
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3mo ago

Talatex Natural Dunlop Latex Pillow Medium Firm Medium Profile Support for Neck & Shoulder Pain | Pure Latex Core Breathable Design | Ideal for Side & Back Sleepers | Perfect Sleep Gift
- Price
- £51.78
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago

Talatex Natural Dunlop Latex Pillow Medium Firm Helps Relieve Pressure Neck and Shoulder Pain No Memory Foam Chemicals Perfect Sleep Gift for Side & Back Sleepers (Standard(60×40×13) cm)
- Price
- £49.89
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 6mo ago

Talatex Natural Dunlop Latex Pillow Medium Firm Support Helps Relieve Neck and Shoulder Pain No Memory Foam Perfect Sleep Gift for Side & Back Sleepers
- Price
- £50.02
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
18
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
3%
- Talatex35%
- Nest Home31%
- Not Swiss Cheese19%
- Relyon7%
- LUKYWANG3%
- BedStory2%
- Open — no brand owns it (2 brands, 3%)
Demand
Latex Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Latex Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- latex pillow41K/yr
- dunlopillo pillow39K/yr
- latex pillows uk10K/yr
- dunlopillo15K/yr
- latex pillows13K/yr
- dunlopillo latex pillow uk8K/yr
- dunlopillo latex pillow6K/yr
- saatva latex pillow10K/yr
- dunlopillo serenity deluxe latex pillow6K/yr
- latex pillows dunlopillo10K/yr
Reviews and returns
What reviews say buyers love and hate about Latex Pillow
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Latex Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









