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Latch Hook Kits for Adults

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -37.8% this quarter, so Latch Hook Kits for Adults is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£191K/yr775K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
35%top-5 click share · 29 brands · 62 sellers

Flapen Score

Latch Hook Kits for Adults against its category

The dotted line is the Home & Garden average. Past it, Latch Hook Kits for Adults is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latch Hook Kits for Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Latch Hook Kits for Adults 775K times last year and spent an estimated £191K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
775K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
1.3%
Market size, estimated
£191Ka year
Peak month
December2.3× the quietest month
Top search term
latch hook kits for adults226K searches a year

02 · Price

A sale here is worth £19.09.

Listings sell for £19.09 on average, from £8.12 to £144.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £19.09 that is £0 to £2K a year per listing.

Average price
£19.09inside the $15 to $100 sweet spot
Price range
£8.12–£144.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #563 within Needlework. It carries 192 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
76%
Out of stock, average day
3.3%
Average rank
#563in Needlework
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Latch Hook Kits for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

29 falling

Sellers

62

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

35%

Top 20: 68%

Open market

38%

  • ROCKY&CHAO22%
  • ZUHK15%
  • Xqzbmt10%
  • UXIYI6%
  • MENIBBLER5%
  • Tehocwiz4%

Demand

Latch Hook Kits for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Latch Hook Kits for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • latch hook kits for adults226K/yr
  • latch hook cushion kits129K/yr
  • latch hook kits85K/yr
  • latch hook kit74K/yr
  • rug making kit for adults44K/yr
  • latch hook rug kits for adults37K/yr
  • rug making kits30K/yr
  • latch hook rug23K/yr
  • latch hook cushions20K/yr
  • latch hook kits for adults cushion16K/yr

Reviews and returns

What reviews say buyers love and hate about Latch Hook Kits for Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%−0.04

Colours missing

Colours not the same as shown

Some colours were incorrect

Advertised Vs Actual Product17%−0.20

Nothing like picture

Not really as described

Don't look like pictures

Quality-Overall9%

Latch hook handle poor quality so need to use another

Very disappointed that its obviously cheaply made

Poor quality

Print Quality6%−0.03

I am very disappointed normal the picture is printed onto the fabric

the print is too small causing difficulty in counting

Not printed which it should have been

Size-Overall6%−0.07

lots not standard lengths

Yarn is rather short to pull through

It is much smaller than it appears in tge pictures

Love

Ease Of Use18%+2.15

Easy to use

So easy to do

easy to achieve a good result

Color12%−0.04

Bright colours

Bright and colourful

Amazing colours

Quality-Overall10%

nice affordable kit

Excellent product

Enjoying my rug kit, good quality

Cushion8%−0.02

Lovely cushion

make it safe to be a cushion

Terrific cushion

Gifting Purpose8%+0.66

Gift

Great present

This kit is great for gifting

Return

0.6% Return rate 48% Fixable by listing

Print Quality18%█▁▂▃▁▆

I am very disappointed normal the picture is printed onto the fabric

the print is too small causing difficulty in counting

Not printed which it should have been

Advertised Vs Actual Product16%▅▁▃▁▆█

Nothing like picture

Not really as described

Don't look like pictures

Quality-Overall10%▁▁█▇▇▁

Latch hook handle poor quality so need to use another

Very disappointed that its obviously cheaply made

Poor quality

Size-Overall10%█▁▆▅▁▁

lots not standard lengths

Yarn is rather short to pull through

It is much smaller than it appears in tge pictures

Display Colors9%▁█▅▇▇▁

identification of the colours

Colours missing don't waste your money

FAQ

Common Latch Hook Kits for Adults questions

Answered from the same tracked data.