Skip to content

Large Tea Lights

Fail

Demand is soft, at -56.6% this quarter, so Large Tea Lights is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£41K/yr69K searches / yr
90-day growth
-56.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 23 sellers

Flapen Score

Large Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Large Tea Lights is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Tea Lights 69K times last year and spent an estimated £41K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-56.6%
Conversion, latest week
12.6%
Market size, estimated
£41Ka year
Peak month
December6.2× the quietest month
Top search term
large tea lights39K searches a year

02 · Price

A sale here is worth £4.69.

Listings sell for £4.69 on average, from £3.26 to £6.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At £4.69 that is £12K to £14K a year per listing.

Average price
£4.69under the $15 to $100 sweet spot
Price range
£3.26–£6.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Candles & Holders. It carries 674 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Candles & Holders
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Large Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SENTINEL75%
  • 1ABOVE11%
  • Aroma Naturals9%
  • GloBrite5%
  • Open — no brand owns it (0%)

Demand

Large Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Large Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large tea lights39K/yr
  • maxi tea lights9K/yr
  • large tealights6K/yr
  • large tea light candles6K/yr
  • large tealights candles3K/yr
  • big tea lights3K/yr
  • maxi tealights3K/yr

Reviews and returns

What reviews say buyers love and hate about Large Tea Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.02

The candlewick was very poor quality

Not good quality

Value For Money14%−0.03

Waste of money

Flammable12%−0.16

so burn really badly

half of them dont burn properly

Smell10%+0.98

No strong waxy scent

No scent,

Advertised Vs Actual Product7%+0.83

Tested one and it burns out after 8 hours, not advertised 10,

Love

Quality-Overall28%−0.02

Nice candles

well made, well packed basic long burn candles

Good quality

Value For Money19%−0.03

Good value

Great value

Worth the money

Size-Overall11%+1.30

Great size

Nice large size for my wax melt container

True to size and description

Advertised Vs Actual Product11%+0.83

As advertised

Just as described - perfect

True to size and description

Durability6%+0.68

Long lasting

Lasts a long time

Return

0.2% Return rate 94% Fixable by listing

Size-Overall86%█▁▇▆▆▁
Advertised Vs Actual Product8%▁▁▅█▁▁

Tested one and it burns out after 8 hours, not advertised 10,

Functionality-Overall6%▁▁▁▁█▁

Wick off centre. Completely off centre wicks, so burn really badly, the wicks get suffocated by the wax and then you cannot relight as wax covers the wick.

FAQ

Common Large Tea Lights questions

Answered from the same tracked data.