large picture frames
Worth a lookShows low returns (1.1%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great£16.65avg listing price — sweet spot $15–$100
Price range
Great£5.61–£49.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,057.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 197K searches
According to Flapen's Amazon United Kingdom niche tracking, large picture frames is a £37K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
large picture frames market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 74%
- Out of stock
- 1.4%
- Avg brand age
- 45 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
39
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
45%
Top 20: 86%
Open market
38%
- Amazon Basics17%
- DECORO11%
- Hampton Frames11%
- upsimples10%
- Tinkeps7%
- MND Dealings6%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -17.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top large picture frames search terms
- large picture frames44K/yr
- large photo frame25K/yr
- large photo frames for wall17K/yr
- large frame14K/yr
- large picture frame15K/yr
- large picture frames 120 x 80 cm17K/yr
- large frames13K/yr
- large poster frames13K/yr
- big photo frame6K/yr
- large photo frames6K/yr
Top large picture frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.704.4★905 rev
Hampton Frames | Poster Frame A3 Black 42x30cm Rectangular Acrylic Front Lightweight Plastic | Wall Mount Landscape or Portrait For Photos Certificates Posters
Hampton Frames£5.614.4★5,608 rev
DECORO 50x70cm Black Poster Frame - 500 x 700mm Wooden Frames - Large Black Picture Frames - Perfect For Jigsaw puzzles Black Frame
DECORO£10.394.2★873 rev
upsimples 3 Pack A3 Frame Black A3 Picture Frames Versatile Photo Frame
upsimples£13.194.5★10,615 rev
Tinkeps 50x70cm Black Frame - Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with A2 Mount for Prints Photos and Posters Wall Mountable
Tinkeps£15.684.4★433 rev
Newest
by launch dateAmazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.70905 rev
Amazon Basics Rectangular Wooden Poster/Picture Frame 51 cm x 76 cm Black
Amazon Basics£12.89905 rev
Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
Amazon Basics£11.45905 rev
EMPORIUM RETAIL FRAMES Black 80X60cm Picture Frame - 800x600mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations
EMPORIUM RETAIL FRAMES£15.31273 rev
EMPORIUM RETAIL FRAMES Black A1 Picture Frame - A1 Black Photo Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape - Ideal for Gallery Wall Decorations - 59.4 x 84.1 cm
EMPORIUM RETAIL FRAMES£15.28273 rev
Trending
90-day click momentum
Framorey Modern Flat Picture Frame - Silver 120x80CM Collage & Horizontal Poster Frame for Wall Decor
FRAMOREY Framing Serene life Memories£26.823.8★
Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
Amazon Basics£11.454.4★
Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - A3
Alison Kingsgate£6.454.4★
Amazon Basics Rectangular Wooden Poster/Picture Frame 51 cm x 76 cm Black
Amazon Basics£12.894.4★
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.704.4★
What buyers say about large picture frames
What buyers praise and complain about, mined from review topics.What buyers love
“Great frames”
“A great and well made item”
“Good value for money”
“looks like the picture”
“Perfect fit”
“Easy to set up too”
“Lightweight and fairly easy to hang”
“Easy to use”
“Quite sturdy”
“Easy to mount and look really fresh and modern”
What buyers complain about
“Disappointing quality”
“Poor quality frame”
“Not sturdy”
“Cheap, you pay for what get”
“Bit awkward to assemble”
“it is just not big enough”
“The back locks cannot secure the puzzle because the thickness/size is not compatible”
“they are very flimsy plastic”
“there is no way to easily hang it on the wall”
“Its not wood”
Top return reasons
Common questions
- Is large picture frames profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 38 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the large picture frames niche?
- 26 brands and 39 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in large picture frames?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 1.1%.
- When does demand for large picture frames peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the large picture frames niche?
- Listings span £5.61–£49.71; the average listing price is £16.65 (sweet spot $15–$100). The average incumbent carries 2,057 reviews — the moat a new listing must climb.