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Large Picture Frames

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $37K a year here, so Large Picture Frames is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£37K/yr197K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
45%top-5 click share · 26 brands · 39 sellers

Flapen Score

Large Picture Frames against its category

The dotted line is the Home & Garden average. Past it, Large Picture Frames is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Picture Frames market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Picture Frames 197K times last year and spent an estimated £37K. The top 5 brands take 56% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.1%
Market size, estimated
£37Ka year
Peak month
January1.6× the quietest month
Top search term
large picture frames44K searches a year

02 · Price

A sale here is worth £16.65.

Listings sell for £16.65 on average, from £5.61 to £49.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.65 that is £0 to £2K a year per listing.

Average price
£16.65inside the $15 to $100 sweet spot
Price range
£5.61–£49.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #107 within Photo Albums, Frames & Accessories. It carries 2,057 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
53%
Out of stock, average day
1.4%
Average rank
#107in Photo Albums, Frames & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,057per listing
Listings tracked
38

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Large Picture Frames products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

39

Est. top-5 brand share

56%

Top 20: 96%

Est. top-5 click share

45%

Top 20: 86%

Open market

38%

  • Amazon Basics17%
  • DECORO11%
  • Hampton Frames11%
  • upsimples10%
  • Tinkeps7%
  • MND Dealings6%

Demand

Large Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Large Picture Frames search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • large picture frames44K/yr
  • large photo frame25K/yr
  • large photo frames for wall17K/yr
  • large frame14K/yr
  • large picture frame15K/yr
  • large picture frames 120 x 80 cm17K/yr
  • large frames13K/yr
  • large poster frames13K/yr
  • big photo frame6K/yr
  • large photo frames6K/yr

Reviews and returns

What reviews say buyers love and hate about Large Picture Frames

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Frame Quality”
24%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Disappointing quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Large Picture Frames questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data