large pan
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great£20.58avg listing price — sweet spot $15–$100
Price range
Great£11.70–£35.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,231.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 31K searches
According to Flapen's Amazon United Kingdom niche tracking, large pan is a £34K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
large pan market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £15K–£21K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 79%
- Out of stock
- 7.9%
- Avg brand age
- 55 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
188
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
18%
- Tefal25%
- Buckingham25%
- Tower11%
- Kordisen11%
- SENSARTE7%
- Amazon Basics4%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top large pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Buckingham Stock Pot with Stainless Steel Lid Multi Purpose Boiling Pot for Soups Stews & Pasta (8 litres)
Buckingham£13.644.2★3,660 rev
Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
Tefal£20.914.6★2,018 rev
Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
Tefal£17.614.6★316 rev
Kordisen Non Stick Frying Pans Skillet 32 cm Granite Large Frying Pans Nonstick for Cooking Healthy Induction Cookware Heat Resistant Handle PFOA Free
Kordisen£22.114.7★1,162 rev
SENSARTE 30cm Deep Nonstick Frying Pan 4.7L Saute Pan with Lid
SENSARTE£31.904.4★19,069 rev
Newest
by launch date
Russell Hobbs Classic Collection 24 cm Stockpot Stainless Steel Cooking Pot Tempered Glass Lid with Steam Vent 9 Litre Capacity Mirror Finish Easy to Clean for Soups Casseroles Curry
Russell Hobbs£20.6622 rev
nuovva Stainless Steel Saute Pan with Glass Lid Induction Hob Non Stick Saucepan 28cm Frying pan
nuovva£25.67143 rev
HaWare Stock Pot with Clear Lid 6L Tri-Ply Bottom Stainless Steel Stockpot for Cooking Pasta & Stewing Soup Suit for Induction/Electric/Gas/Ceramic Healthy & Easy Clean - 24cm
HaWare£23.23164 rev
Kordisen Non Stick Frying Pans Skillet 32 cm Granite Large Frying Pans Nonstick for Cooking Healthy Induction Cookware Heat Resistant Handle PFOA Free
Kordisen£22.111,162 rev
Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
Tefal£17.61316 rev
Trending
90-day click momentumRussell Hobbs Classic Collection 24 cm Stockpot Stainless Steel Cooking Pot Tempered Glass Lid with Steam Vent 9 Litre Capacity Mirror Finish Easy to Clean for Soups Casseroles Curry
Russell Hobbs£20.664.3★
Tefal Comfort Max 24cm Stainless Steel Stewpot Durable Casserole Dish with Glass Lid Induction Compatible Ergonomic Stay-Cool Handles C9734604
Tefal£21.964.6★
GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)
GiPP£21.624.6★
nuovva Stainless Steel Saute Pan with Glass Lid Induction Hob Non Stick Saucepan 28cm Frying pan
nuovva£25.674.4★
Buckingham Stock Pot with Stainless Steel Lid Multi Purpose Boiling Pot for Soups Stews & Pasta (8 litres)
Buckingham£13.644.2★
What buyers say about large pan
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pan”
“Excellent price”
“Cleans off easily”
“Lid fits perfectly”
“Excellent for cooking”
“does the job”
“The build feels solid”
“Absolutely non stick”
“Excellent frying pan, easy to use, easy to clean”
“No problems with sticking even with minimal oil”
What buyers complain about
“regrettably it sticks”
“Its a very big pan”
“ruined on first try”
“Takes FOREVER to heat up”
“Cheap”
“too heavy for me”
“Does not work on an induction hob”
“handle just started to fall apart after using a couple times”
“Doesn't work”
“the pan is bulged in the middle which makes cooking sausages a pain”
Top return reasons
Common questions
- Is large pan profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 24 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the large pan niche?
- 13 brands and 188 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in large pan?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Durability. The return rate is 1.7%.
- When does demand for large pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the large pan niche?
- Listings span £11.70–£35.75; the average listing price is £20.58 (sweet spot $15–$100). The average incumbent carries 3,232 reviews — the moat a new listing must climb.