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Large Pan

Fail

Shoppers spend only $34K a year here, so Large Pan is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£34K/yr31K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
51%top-5 click share · 13 brands · 188 sellers

Flapen Score

Large Pan against its category

The dotted line is the Home & Garden average. Past it, Large Pan is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Pan 31K times last year and spent an estimated £34K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
5.3%
Market size, estimated
£34Ka year
Peak month
December2.6× the quietest month
Top search term
large pan23K searches a year

02 · Price

A sale here is worth £20.58.

Listings sell for £20.58 on average, from £11.70 to £35.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £20.58 that is £0 to £2K a year per listing.

Average price
£20.58inside the $15 to $100 sweet spot
Price range
£11.70–£35.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #14 within Cookware. It carries 3,232 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
92%
Out of stock, average day
7.9%
Average rank
#14in Cookware
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,232per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Large Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

188

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

18%

  • Tefal25%
  • Buckingham25%
  • Tower11%
  • Kordisen11%
  • SENSARTE7%
  • Amazon Basics4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Large Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Large Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness16%−0.15

regrettably it sticks

Not non stick

sadly, this pan sticks

Size-Overall13%+0.22

Its a very big pan

huge

Lid doesn?t fit

Durability11%−0.10

ruined on first try

doesnt last very long

one handle split within 6 weeks

Heating5%−0.05

Takes FOREVER to heat up

Cons: Takes far too long to get to temperature

Takes an age to heat up

Quality-Overall5%+1.31

Cheap

Terrible Quality

Bad quality I just put in the dishwasher to wash it before use

Love

Quality-Overall23%+1.31

Good quality pan

the build quality is great

Amazing quality

Value For Money12%+0.97

Excellent price

Excellent value

Great deal

Ease Of Cleaning9%+0.38

Cleans off easily

Excellent pan and easy to clean

Easy clean

Size-Overall8%+0.22

Lid fits perfectly

Good size

Good size comes with lid

Cooking Experience6%+0.26

Excellent for cooking

Cooks really evenly

easy to cook with

Return

1.7% Return rate 60% Fixable by listing

Size-Overall49%▆█▇█▇▇

Its a very big pan

huge

Lid doesn?t fit

Compatibility-Overall13%█▄▆▇▆▅

Does not work on an induction hob

Not suitable for my induction hob

Not for use for induction hobs

Functionality-Overall6%█▅▅█▇▆

Doesn't work

It does not work

Weight Heavy4%▂█▅▅▆▇

too heavy for me

It is heavy set

very heavy

Advertised Vs Actual Product4%▇▇▆▇▆█

FAQ

Common Large Pan questions

Answered from the same tracked data.