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Large Mug

Maybe

The top 5 products take only 26% of clicks. But demand is soft, at -28.8% this quarter, so Large Mug is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£66K/yr287K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
26%top-5 click share · 41 brands · 105 sellers

Flapen Score

Large Mug against its category

The dotted line is the Home & Garden average. Past it, Large Mug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Mug 287K times last year and spent an estimated £66K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.0%
Market size, estimated
£66Ka year
Peak month
December4.1× the quietest month
Top search term
extra large mug26K searches a year

02 · Price

A sale here is worth £11.62.

Listings sell for £11.62 on average, from £3.99 to £24.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.62 that is £0 to £1K a year per listing.

Average price
£11.62under the $15 to $100 sweet spot
Price range
£3.99–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #915 within Glassware. It carries 615 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#915in Glassware
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
615per listing
Listings tracked
83

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Large Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

105

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

26%

Top 20: 59%

Open market

47%

  • Smilatte12%
  • Cteahrow10%
  • Mug Monster9%
  • ZPPLD8%
  • WM Bartleet & Sons 17508%
  • Sport Direct5%

Demand

Large Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Large Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extra large mug26K/yr
  • extra large mugs20K/yr
  • pint mug21K/yr
  • 500ml mug20K/yr
  • big mugs for tea extra large22K/yr
  • giant mug20K/yr
  • large cup13K/yr
  • large tea cup12K/yr
  • pint mugs for tea11K/yr
  • big cup9K/yr

Reviews and returns

What reviews say buyers love and hate about Large Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.85

Huge mug

Smaller than expected

A bit too big

Weight Heavy12%−0.08

heavy for me

Was heavy to use

Very heavy

Quality-Overall9%+0.11

Unfortunately, due to the quality issues, Ill be looking to replace them sooner rather than later

not proper straws

Poor Quality

Value For Money6%+0.25

It's not good value as you can get the same at a cheaper price

£12 for a mug may seem a lot

They were quite expensive

Handle Quality5%−0.04

handle broke when I picked it up

HANDLE SNAPPED

the handle snapped

Love

Size-Overall24%+1.85

I like the size and quality

Brilliant size

Amazing love them big size

Quality-Overall21%+0.11

Good quality nice mug

Good quality mug

Amazing quality

Value For Money7%+0.25

Great value for money

Good price

Excellent value

Strength6%+0.68

The bottle is sturdy

Sturdy

Fantastic sturdy mug

Advertised Vs Actual Product6%+0.71

As advertised

Exactly as pictured

As described

Return

1.4% Return rate 56% Fixable by listing

Size-Overall39%▆▇▆█▄▇

Huge mug

Smaller than expected

A bit too big

Weight Heavy16%▂▇▅▇█▅

heavy for me

Was heavy to use

Very heavy

Handle Quality9%▃▄█▃▇▆

handle broke when I picked it up

HANDLE SNAPPED

the handle snapped

Color8%▅▆█▇▇▅

which must be white

Colour not as picture

it is a dark coffee colour not a golden yellow as I wanted

Defective Material/Parts4%▅▅▅▃█▇

FAQ

Common Large Mug questions

Answered from the same tracked data.