large mug
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-28.8% this quarter) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good615.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Price range
Okay£3.99–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 287K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, large mug is a £66K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
large mug market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £46K–£58K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #915
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 11.1%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
105
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
26%
Top 20: 59%
Open market
47%
- Smilatte12%
- Cteahrow10%
- Mug Monster9%
- ZPPLD8%
- WM Bartleet & Sons 17508%
- Sport Direct5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top large mug search terms
- extra large mug26K/yr
- extra large mugs20K/yr
- pint mug21K/yr
- 500ml mug20K/yr
- big mugs for tea extra large22K/yr
- giant mug20K/yr
- large cup13K/yr
- large tea cup12K/yr
- pint mugs for tea11K/yr
- big cup9K/yr
Top large mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cteahrow Large 21 OZ/600ml Ceramic Coffee Mugs Large Capacity Mug with Handle Extra Large Tea Cup Dishwasher Microwave Safe for Office and Home (Blue)
Cteahrow£13.784.6★384 rev
WM Bartleet & Sons Large Coffee Mug Big 1 Pint Mug Perfect for Tea Soup and Coffee 100% Porcelain - White
WM Bartleet & Sons 1750£10.014.6★1,242 rev
Sports Direct Mug - Classic Large 20oz Coffee Mug
Sport Direct£8.354.6★455 rev
Large Ceramics Coffee Mugs24 OZ/700ml Extra Large Cups Matching Lid and Spoon for Cappuccino Latte Hot Cocoa Or Hot Tea -Gift for Birthday/Christmas/Valentines (24 oz Dark Green)
Ceraozmus£12.044.5★847 rev
Mug Monster - I Like Big Mugs and I Cannot Lie Giant Mug Extra Large Tea Cup - Ceramic Coffee Cup Gift for Men or Women Extra Large and Giant Available 20oz White
Mug Monster£12.534.6★207 rev
Newest
by launch date
Smilatte 24 OZ Large Coffee Mug 720ml Ceramic Tea Cup with Big Handle for Dad Men Women Unique Style for Any Kitchen White
Smilatte£11.80449 rev
Price & Kensington Luxe Oversized White Mug 460ml
Price & Kensington£3.9924 rev
WOQIJENCV Large Capacity Ceramic Coffee Mug 22 oz/650 ml Breakfast Mug and Soup Bowl with Handle Extra Large Cappuccino Tea Latte or Hot Cocoa Mug for Office and Home Use (Green)
WOQIJENCV£8.3111 rev
Lesser & Pavey British Designed Willow Bough Coffee Mug | Ceramic Mugs for Home Or Work | Large Mugs for Hot Drinks | Breakfast Tea and Coffee Cups - William Morris
The Leonardo Collection£7.48831 rev
16 OZ (450ml) Porcelain Coffee Mug Smilatte Classic Blank Ceramic Cup with Large Handle for Tea Latte Cappuccino Blue
Smilatte£8.28656 rev
Trending
90-day click momentumWOQIJENCV Large Capacity Ceramic Coffee Mug 22 oz/650 ml Breakfast Mug and Soup Bowl with Handle Extra Large Cappuccino Tea Latte or Hot Cocoa Mug for Office and Home Use (Green)
WOQIJENCV£8.314.9★
Price & Kensington Luxe Oversized White Mug 460ml
Price & Kensington£3.994.2★
JRose Collections Big Boss Giant Mug - Extra Large Mug Cup - Jumbo Size 900ml - Black & White Ceramic Coffee Mug - Gift for Bosses Dads and Coffee Lovers JR5096
JRose Collections£11.224.7★
Lesser & Pavey Teal Strawberry Thief Large Footed Mug for Coffee and Tea | Stylish Fine China Ceramic Mug with Large Handle | Ideal Birthday Gift for Women and Men | Ideal for Tea and Coffee Lovers
The Leonardo Collection£8.164.6★
Smilatte 28 OZ/800ml Extra Large Ceramic Coffee Mug Tall Giant Mug Jumbo Super Big Porcelain Tea Cup with Handle for Men Red
Smilatte£14.194.6★
What buyers say about large mug
What buyers praise and complain about, mined from review topics.What buyers love
“I like the size and quality”
“Good quality nice mug”
“Great value for money”
“The bottle is sturdy”
“As advertised”
“Vibrant colours”
“Good design”
“Birthday present”
“it hasn't broken”
“Lovely looking cup quiet heavy when full”
What buyers complain about
“Huge mug”
“heavy for me”
“Unfortunately, due to the quality issues, Ill be looking to replace them sooner rather than later”
“It's not good value as you can get the same at a cheaper price”
“handle broke when I picked it up”
“It's a little bit brittle to be honest it broke after only a few months”
“which must be white”
“Thickness of lip too thick to drink from”
“Leak”
“its a bit hard to drink without it”
Top return reasons
Common questions
- Is large mug profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 83 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the large mug niche?
- 41 brands and 105 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in large mug?
- Top complaints mined from reviews: Size-Overall, Weight Heavy, Quality-Overall. The return rate is 1.4%.
- When does demand for large mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the large mug niche?
- Listings span £3.99–£24.46; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 615 reviews — the moat a new listing must climb.