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45

large foil trays with lids

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 79Competition 45Returns 97Price range 15Avg price 40Brand share 59Review moat 73Quality gap 33

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good560.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.84

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Price range

Bad£4.90–£16.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£51K

£51K/yr · 59K searches

According to Flapen's Amazon United Kingdom niche tracking, large foil trays with lids is a £51K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

large foil trays with lids market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£33K–£43K
units × avg price
Conversion rate
8.0%
Avg BSR
#88
Page quality
0%
Prime
90%
Sponsored
76%
Out of stock
3.1%
Avg brand age
38 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

25%

  • Superior21%
  • HomeSmith21%
  • QUINDE11%
  • SUPERFA10%
  • Zuvo7%
  • GilesEdward6%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -8.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.1×

Top large foil trays with lids search terms

  • large foil trays with lids31K/yr
  • foil trays with lids large14K/yr
  • extra large foil trays with lids7K/yr
  • large aluminium foil trays with lids7K/yr
All search terms

Top large foil trays with lids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£3K10%£5K15%£8K20%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about large foil trays with lids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent value, good quality containers”

Value For Money15%

“Value for money”

Size-Overall14%

“Convenient Size”

Strength9%

“very sturdy”

Advertised Vs Actual Product9%

“Just what I needed”

Baking5%

“Great size for cakes”

Cooking Experience3%

“useful for cooking more than one item”

Ease Of Use3%

“easy to use”

Thickness3%

“Good thickness”

Durability3%

“can use them again for sure”

What buyers complain about

Strength17%

“flimsy”

Thickness14%

“it not deep enough”

Size-Overall12%

“they dont fit over the tray properly”

Quality-Overall10%

“Avoid, arrived damaged all squashed out of shape and poor quality”

Toasting4%

“Mrs Moon 🌙 Not good for roasting in”

Dishwasher Safe4%

“No o washing up with these oven dishies”

Ease Of Cleaning3%

“I was lazy & disposed of them rather than clean them & reuse”

Thin2%

“Thin”

Microwave Safe2%

“Do not put in microwave”

Advertised Vs Actual Product1%

“The sizes are not exactly as described”

Top return reasons

Size-Overall76%
Quality-Overall5%
Advertised Vs Actual Product4%
Strength4%
Value For Money3%
Compatibility-Overall2%
Thin1%
Shape/Style1%
Ease Of Use1%
Leak-Proof1%

Common questions

Is large foil trays with lids profitable to sell on Amazon United Kingdom?
The niche generates £51K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (45/100).
How competitive is the large foil trays with lids niche?
16 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in large foil trays with lids?
Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 0.6%.
When does demand for large foil trays with lids peak?
Demand peaks in Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the large foil trays with lids niche?
Listings span £4.90–£16.80; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.