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Large Foil Trays with Lids

Fail

Shoppers spend only $51K a year here, so Large Foil Trays with Lids is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£51K/yr59K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
58%top-5 click share · 16 brands · 20 sellers

Flapen Score

Large Foil Trays with Lids against its category

The dotted line is the Home & Garden average. Past it, Large Foil Trays with Lids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Foil Trays with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Foil Trays with Lids 59K times last year and spent an estimated £51K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
8.0%
Market size, estimated
£51Ka year
Peak month
December3.1× the quietest month
Top search term
large foil trays with lids31K searches a year

02 · Price

A sale here is worth £10.84.

Listings sell for £10.84 on average, from £4.90 to £16.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.84 that is £0 to £1K a year per listing.

Average price
£10.84under the $15 to $100 sweet spot
Price range
£4.90–£16.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #88 within Bakeware. It carries 560 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
3.1%
Average rank
#88in Bakeware
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Large Foil Trays with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

20

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

25%

  • Superior21%
  • HomeSmith21%
  • QUINDE11%
  • SUPERFA10%
  • Zuvo7%
  • GilesEdward6%

Demand

Large Foil Trays with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Large Foil Trays with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large foil trays with lids31K/yr
  • foil trays with lids large14K/yr
  • extra large foil trays with lids7K/yr
  • large aluminium foil trays with lids7K/yr

Reviews and returns

What reviews say buyers love and hate about Large Foil Trays with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.14

flimsy

Not strong or sturdy

very weak

Thickness14%−0.06

it not deep enough

It's very thick

Thin as a cigarette paper

Size-Overall12%−0.08

they dont fit over the tray properly

They are slightly smaller than standard takeaway trays

Small

Quality-Overall10%

Avoid, arrived damaged all squashed out of shape and poor quality

Cheap and nasty

Rubbish Quality

Toasting4%+0.34

Mrs Moon 🌙 Not good for roasting in

Love

Quality-Overall19%

Excellent value, good quality containers

Excellent product

Good quality trays

Value For Money15%+1.53

Value for money

Good for the price

Excellent value for money

Size-Overall14%−0.08

Convenient Size

Great size

These are amazing price quality the best good size bigger

Strength9%−0.14

very sturdy

The containers are strong

The trays themselves feel sturdy

Advertised Vs Actual Product9%+1.18

Just what I needed

Does the job

As described

Return

0.6% Return rate 83% Fixable by listing

Size-Overall76%█▇▇▇▇█

they dont fit over the tray properly

They are slightly smaller than standard takeaway trays

Small

Quality-Overall5%▁▁██▁▃

Avoid, arrived damaged all squashed out of shape and poor quality

Cheap and nasty

Rubbish Quality

Advertised Vs Actual Product4%█▇▅▅▃▄

The sizes are not exactly as described

Strength4%▅▃▇█▃▅

flimsy

Not strong or sturdy

very weak

Value For Money3%▄█▂▁▃▄

FAQ

Common Large Foil Trays with Lids questions

Answered from the same tracked data.