Is large foil trays profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 40 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the large foil trays niche?

29 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in large foil trays?

Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.7%.

When does demand for large foil trays peak?

Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the large foil trays niche?

Listings span £5.32–£20.69; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.

large foil trays

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great271.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.54

avg listing price — sweet spot $15–$100

Price range

Okay£5.32–£20.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£82K

£82K/yr · 87K searches

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, large foil trays is a £82K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

large foil trays market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £63K–£84K; units × avg price
Conversion rate: 9.0%
Avg BSR: #99
Page quality: 0%
Prime: 93%
Sponsored: 90%
Out of stock: 6.5%
Avg brand age: 43 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

42%

Top 20: 81%

Open market

51%

Superior14%
Maridergo9%
ROVARIO9%
Rollay8%
Frostella5%
Best House Another Fine Product5%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -10.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top large foil trays search terms

large foil trays19K/yr +20.0%6.7% conv.
extra large foil trays9K/yr +5.5%3.2% conv.
foil roasting trays15K/yr -20.5%7.3% conv.
foil trays large11K/yr -9.9%8.4% conv.
deep foil trays5K/yr +7.7%4.8% conv.
large foil roasting trays7K/yr -32.3%8.9% conv.
large aluminium foil trays4K/yr -0.5%5.9% conv.
disposable roasting trays9K/yr -42.1%9.4% conv.
foil roasting trays for oven8K/yr -59.8%10.6% conv.

All search terms

Top large foil trays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Superior Large Foil Aluminium Trays Pack of 10 Heavy-Duty Deep Tin Foil Trays 32 x 26 cm Ideal for Cooking Baking Roasting BBQ Meal Prep Storage Tray Foil Containers for Christmas Parties

Superior£11.434.6★754 rev

Maridergo 10 Pack Large Aluminium Foil Trays 3500ML Deep Foil Baking Pan Heavy Duty Foil Trays Food Large Containers (32x26x7CM) for Cooking Baking Storing Food

Maridergo£9.884.6★42 rev

ROVARIO 10 Pack Large Aluminium Foil Trays Deep (3500ml) - Tin Foil Food Containers for Cooking Baking Roasting and BBQ (32x26x7)

ROVARIO£10.104.6★113 rev

Rollay 10 Pack Large Aluminium Foil Trays Deep (32x26x7 cm) - Tin Foil Trays Containers for Cooking Baking Broiling Roasting BBQ and Party (3500ml)

Rollay£10.824.6★370 rev

Large Oval Disposable Aluminium Foil Trays for Baking Roasting Broiling Cooking Food Storage & Party Use Premium Quality 46 x 36 x 8 cm Pack of 3 Ideal for BBQs Catering and Meal Prep

Frostella£9.454.6★110 rev

Newest

by launch date

ZBXSNK Large Aluminium Foil Trays 2350ml Bulk Heavy Tin Foil Baking Tray Disposable Roasting Trays - Oven Freezer Safe Cooking Broiling Pans for BBQ Party Storing Food

ZBXSNK£13.2411 rev

4mo ago

Natural Cuisine Pack of 10 Large Aluminium Foil Trays 9x13 Inch (32x26cm) Heavy Duty Lasagne & Roasting Trays Deep Disposable Foil Containers Baking Pans No Lids

Natural Cuisine£8.5252 rev

4mo ago

BLISSMART Aluminium Foil Baking Trays 12 Pack Disposable Foil Roasting Tray Oven Tray for Baking Cooking Meal Prep Storage Heat Resistant Tin Foil BBQ Roasting Party Food Trays 30x20x4.5cm (12 Trays)

BLISSMART£7.8918 rev

5mo ago

Coselena Foil Baking Tray 32 x 20 cm 10 Pack Heavy Duty Disposable Aluminium Foil Trays for Baking Cooking Roasting BBQ Meal Prep and Food Storage

Coselena£7.0753 rev

10mo ago

Coselena Large Foil Aluminium Trays Pack of 10 Heavy-Duty Deep Foil Containers 32 x 26 x 7 cm Disposable Baking Cooking Roasting BBQ & Meal Prep Trays Ideal for Catering Parties & Christmas

Coselena£8.9019 rev

10mo ago

What buyers say about large foil trays

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Size-Overall13%

“The size is generous”

Value For Money12%

“Good value for money”

Strength10%

“Not flimsy at all”

Advertised Vs Actual Product6%

“do the job absolutely perfectly”

Ease Of Use6%

“VERY USEFUL”

Baking4%

“Perfect for baking”

Durability3%

“they hold up really well”

Thickness3%

“the material is thick enough to hold its shape well even with larger portions of food”

Frying Quality2%

“Excellent for cooking stuff in Air Fryer”

What buyers complain about

Strength21%

“very weak”

Size-Overall15%

“Too small”

Thickness9%

“It's very thick”

Advertised Vs Actual Product3%

“the dimensions stated were VERY misleading”

Ease Of Cleaning2%

“I hate how the dish has to be either scrubbed afterwards”

Value For Money2%

“By no means the cheapest”

Quality-Overall2%

“Cheap and nasty”

Dishwasher Safe2%

“No o washing up with these oven dishies”

Toasting1%

“Mrs Moon 🌙 Not good for roasting in”

Microwave Safe1%

“Do not put in microwave”

Top return reasons

Size-Overall78%

Quality-Overall4%

Strength4%

Advertised Vs Actual Product3%

Value For Money2%

Compatibility-Overall2%

Ease Of Use1%

Thin1%

Shape/Style1%

Functionality-Overall1%

Common questions

Is large foil trays profitable to sell on Amazon United Kingdom?: The niche generates £82K/yr across 40 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the large foil trays niche?: 29 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in large foil trays?: Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.7%.
When does demand for large foil trays peak?: Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the large foil trays niche?: Listings span £5.32–£20.69; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.