large cushions
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good£12.53avg listing price — sweet spot $15–$100
Price range
Okay£4.84–£22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,381.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 318K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, large cushions is a £45K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
large cushions market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 90%
- Out of stock
- 4.5%
- Avg brand age
- 44 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
40
Top-5 brand share
54%
Top 20: 94%
Top-5 click share
26%
Top 20: 63%
Open market
38%
- Home Brilliant15%
- MIULEE14%
- XPHZZL9%
- Artscope9%
- Sungeek8%
- ZWJD8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top large cushions search terms
- cushion covers 60cm x 60cm75K/yr
- large cushion covers56K/yr
- 60 x 60 cushion covers46K/yr
- large cushions 60cm x 60cm19K/yr
- large cushion covers 60cm x 60cm20K/yr
- 60cm x 60cm cushion covers15K/yr
- extra large cushion covers10K/yr
- large cushion covers 55x558K/yr
- 60cm cushion cover5K/yr
- 60x60 cushion cover30K/yr
Top large cushions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZWJD Cushion Covers 60x60 Set Of 2 Chenille Cushion Cover Sofa Cushions Pillowcases With An Elegant Design Soft And Luxurious Decorative Throw Pillows For The Couch Bed And Home Decoration
ZWJD£16.154.7★4,123 rev
Topfinel Corduroy Cushion Covers 60x60 cm 24x24 Inch Set of 2 Cream Patchwork Pinwheel Throw Pillow Cases with Invisible Zipper Boho Decorative Sofa Cushion Covers for Living Room Bedroom Sofa Bed
Topfinel£13.464.5★1,781 rev
XPHZZL Cushion Covers Set of 2 Pack 60 x 60 cm - Soft Sage Green Wild Flower Plant Pillow Covers for Sofa Bed Garden Outdoor Spring Decor Flower Plant with Invisible Zipper 24 x 24 Inch
XPHZZL£14.124.6★378 rev
Sungeek Set of 4 Soft Corduroy Decorative Cushion Covers 60x60cm Square Striped Throw Pillow Covers 24x24 Inch for Sofa Couch Living Room Patio Farmhouse Boho Home Decor Pillowcases (Cream)
Sungeek£18.914.6★406 rev
Home Brilliant Set of 2 60 x 60 Cushion Covers Vintage Dark Green Durable Burlap Linen Cushion Covers 60x60 Home Decoration Large Cushions for Party 24 inch Green
Home Brilliant£14.314.6★11,181 rev
Newest
by launch date
ZWJD Cushion Covers 60x60cm 2 Pack Soft Chenille Decorative Pillow Cases Beige Sofa Cushion Covers for Couch Bed and Living Room Home Decor Throw Pillow Covers
ZWJD£17.72445 rev
Sungeek Set of 4 Soft Corduroy Decorative Cushion Covers 60x60cm Square Striped Throw Pillow Covers 24x24 Inch for Sofa Couch Living Room Patio Farmhouse Boho Home Decor Pillowcases (Cream)
Sungeek£18.91406 rev
Home Brilliant Set of 2 60 x 60 Cushion Covers Vintage Dark Green Durable Burlap Linen Cushion Covers 60x60 Home Decoration Large Cushions for Party 24 inch Green
Home Brilliant£14.3111,181 rev
Home Brilliant Scatter Large Cushion Covers 65x65 Set of 2 Living Room Bedroom Thick Durable Linen Cushions for Playroom 65cm 26 inch Green
Home Brilliant£14.8311,181 rev
Artscope Cozy Striped Corduroy Cushion Cover 60x60cm Super Soft Decorative Square Throw Pillow Covers Case for Sofa Couch Bedroom Car Decor 24 x 24 Inches Navy Blue
Artscope£8.26659 rev
Trending
90-day click momentumZWJD Cushion Covers 60x60cm 2 Pack Soft Chenille Decorative Pillow Cases Beige Sofa Cushion Covers for Couch Bed and Living Room Home Decor Throw Pillow Covers
ZWJD£17.724.6★
JOTOM Set of 2 Cushion Covers 60x60 cm Linen Beige Decorative Throw Pillow Covers 24x24 Inch Square Cushion Case Home Decor Pillowcases for Couch Sofa Living Room Bed (Beige)
JOTOM£12.574.3★
XPHZZL Cushion Covers Set of 2 Pack 60 x 60 cm - Soft Sage Green Wild Flower Plant Pillow Covers for Sofa Bed Garden Outdoor Spring Decor Flower Plant with Invisible Zipper 24 x 24 Inch
XPHZZL£14.124.6★
Sungeek Set of 2 Soft Chenille Cushion Covers 60x60cm Square Decorative Throw Pillow Covers with Stitched Edge Solid Dyed Pillow Cases Covers for Home Decor Couch Sofa Bed Living Room Navy Blue
Sungeek£15.474.6★
Cushion Inserts Pads (Pack of 2) 60 x 60 cm (24x24 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers - Made in UK
Linen Empire£7.464.4★
What buyers say about large cushions
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality delivered quickly”
“Soft cushion covers”
“Beautiful soft cushion covers”
“Good value”
“Beautiful colours”
“Soft & Comfortable”
“Butter soft fabric”
“Material is really good”
“As described”
“Fit perfect”
What buyers complain about
“I found these covers are of less quality”
“wrong size”
“Biege cushion”
“Not dark blue”
“not that thick”
“Not worth my money”
“Terrible, they wouldn't last 5 mins”
“Material is not overall thick, stitching one line and fairly basic”
“One in particular, the zip jammed and broke immediately”
“They are super flimsy”
Top return reasons
Common questions
- Is large cushions profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 81 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the large cushions niche?
- 32 brands and 40 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in large cushions?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Cushion. The return rate is 2.0%.
- When does demand for large cushions peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the large cushions niche?
- Listings span £4.84–£22.97; the average listing price is £12.53 (sweet spot $15–$100). The average incumbent carries 6,382 reviews — the moat a new listing must climb.