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Large Cushions

Fail

Demand is soft, at -32.4% this quarter, so Large Cushions is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£45K/yr318K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
26%top-5 click share · 32 brands · 40 sellers

Flapen Score

Large Cushions against its category

The dotted line is the Home & Garden average. Past it, Large Cushions is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Cushions 318K times last year and spent an estimated £45K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
1.1%
Market size, estimated
£45Ka year
Peak month
December2.3× the quietest month
Top search term
cushion covers 60cm x 60cm75K searches a year

02 · Price

A sale here is worth £12.53.

Listings sell for £12.53 on average, from £4.84 to £22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.53 that is £0 to £1K a year per listing.

Average price
£12.53under the $15 to $100 sweet spot
Price range
£4.84–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #132 within Cushions & Accessories. It carries 6,382 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
89%
Out of stock, average day
4.5%
Average rank
#132in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,382per listing
Listings tracked
81

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Large Cushions products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£909£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

40

Est. top-5 brand share

54%

Top 20: 94%

Est. top-5 click share

26%

Top 20: 63%

Open market

38%

  • Home Brilliant15%
  • MIULEE14%
  • XPHZZL9%
  • Artscope9%
  • Sungeek8%
  • ZWJD8%

Demand

Large Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Large Cushions search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cushion covers 60cm x 60cm75K/yr
  • large cushion covers56K/yr
  • 60 x 60 cushion covers46K/yr
  • large cushions 60cm x 60cm19K/yr
  • large cushion covers 60cm x 60cm20K/yr
  • 60cm x 60cm cushion covers15K/yr
  • extra large cushion covers10K/yr
  • large cushion covers 55x558K/yr
  • 60cm cushion cover5K/yr
  • 60x60 cushion cover30K/yr

Reviews and returns

What reviews say buyers love and hate about Large Cushions

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“I found these covers are of less quality”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Large Cushions questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data