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Large Cushions

Fail

Demand is soft, at -32.4% this quarter, so Large Cushions is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£45K/yr318K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
26%top-5 click share · 32 brands · 40 sellers

Flapen Score

Large Cushions against its category

The dotted line is the Home & Garden average. Past it, Large Cushions is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Cushions 318K times last year and spent an estimated £45K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
1.1%
Market size, estimated
£45Ka year
Peak month
December2.3× the quietest month
Top search term
cushion covers 60cm x 60cm75K searches a year

02 · Price

A sale here is worth £12.53.

Listings sell for £12.53 on average, from £4.84 to £22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.53 that is £0 to £1K a year per listing.

Average price
£12.53under the $15 to $100 sweet spot
Price range
£4.84–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #132 within Cushions & Accessories. It carries 6,382 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
89%
Out of stock, average day
4.5%
Average rank
#132in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,382per listing
Listings tracked
81

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Large Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£909£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

40

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

26%

Top 20: 63%

Open market

38%

  • Home Brilliant15%
  • MIULEE14%
  • XPHZZL9%
  • Artscope9%
  • Sungeek8%
  • ZWJD8%

Demand

Large Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Large Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cushion covers 60cm x 60cm75K/yr
  • large cushion covers56K/yr
  • 60 x 60 cushion covers46K/yr
  • large cushions 60cm x 60cm19K/yr
  • large cushion covers 60cm x 60cm20K/yr
  • 60cm x 60cm cushion covers15K/yr
  • extra large cushion covers10K/yr
  • large cushion covers 55x558K/yr
  • 60cm cushion cover5K/yr
  • 60x60 cushion cover30K/yr

Reviews and returns

What reviews say buyers love and hate about Large Cushions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.03

I found these covers are of less quality

Poor quality

Not superior quality as advertised

Size-Overall14%−0.14

wrong size

They are small not as I ordered

Originally bought one size too big

Cushion12%+0.49

Biege cushion

Awful cushions, it's probably a case of get what you pay for so I'll look for some better quality

not as a sofa cushion

Color7%−0.02

Not dark blue

Not as colour stated

Ordered the dark blue definitely not a dark blue more a royal blue

Thickness5%−0.04

not that thick

Fabric thinner than I expected

Dont bother cheap very thin and cheap looking

Love

Quality-Overall28%−0.03

Good quality delivered quickly

Good quality covers

Excellent quality

Cushion17%+0.49

Soft cushion covers

Comfy looking cushion covers

Excellent cushions

Soft Feel10%

Beautiful soft cushion covers

Really soft material

Lovely & soft

Value For Money8%+0.57

Good value

Value for money

Excellent value

Color7%−0.02

Beautiful colours

Love the colour

true to colour

Return

2.0% Return rate 73% Fixable by listing

Color34%▆█▇█▇▇

Not dark blue

Not as colour stated

Ordered the dark blue definitely not a dark blue more a royal blue

Size-Overall32%▆█▆▆█▇

wrong size

They are small not as I ordered

Originally bought one size too big

Cushion10%▆▄▆█▅▆

Biege cushion

Awful cushions, it's probably a case of get what you pay for so I'll look for some better quality

not as a sofa cushion

Quality-Overall9%█▄▇▃▄▅

I found these covers are of less quality

Poor quality

Not superior quality as advertised

Material Quality4%▆▆▇▇█▄

Material is not overall thick, stitching one line and fairly basic

FAQ

Common Large Cushions questions

Answered from the same tracked data.