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Large Bow

Fail

Prices span $2.70–$10.24, mostly outside the sweet spot, so Large Bow is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£103K/yr273K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
84%top-5 click share · 7 brands · 9 sellers

Flapen Score

Large Bow against its category

The dotted line is the Home & Garden average. Past it, Large Bow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Bow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Bow 273K times last year and spent an estimated £103K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
5.3%
Market size, estimated
£103Ka year
Peak month
December16.6× the quietest month
Top search term
big bow for present26K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £2.70 to £10.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.18 that is £718 to £2K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£2.70–£10.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£718–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #80 within Party Supplies. It carries 1,533 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#80in Party Supplies
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,533per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Large Bow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

4%

  • Zoe Deco38%
  • MIFFLIN36%
  • TOP-VIGOR7%
  • Apac Packaging Ltd6%
  • creative balloons5%
  • Time to Sparkle5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Large Bow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 16.6×

Search terms

Top Large Bow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big bow for present26K/yr
  • large bow30K/yr
  • big bow18K/yr
  • giant bow22K/yr
  • large gift bow16K/yr
  • large bow for present18K/yr
  • large present bow8K/yr
  • big red bow20K/yr
  • large bows for gift wrapping8K/yr
  • big present bow5K/yr

Reviews and returns

What reviews say buyers love and hate about Large Bow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting22%−0.29

No instructions, bow broke

No instructions

Terrible - just a long bit of ribbon with no instructions

Assembly/Installation18%−0.22

Difficult to put together

Literally disintegrated after assembly

Fell apart as I was assembling it

Durability15%−0.12

Broke as soon as I used it

fell to pieces when I tried

Just ripped

Value For Money13%−0.09

Waste of money

total waste of money

Quality-Overall13%+1.67

Poor quality

Absolute rubbish

Bad quality waste of money

Love

Quality-Overall33%+1.67

Good quality for the money fast delivery there is it put together

Great quality - amazing appearance

Super product, highly recommend

Ease Of Use18%+1.25

was very easy to use

Easy to make into a bow

easy enough to make it into bow you just pull the string

Adhesion/Stickiness13%+0.89

Very easy to attach

The suction cups made it stick perfectly for the entire day

Advertised Vs Actual Product10%+0.12

Does what it says on the tin

Value For Money5%−0.09

Great value for money would definitely purchase again

Return

0.9% Return rate 49% Fixable by listing

Functionality-Overall17%▁█▂▁▁▂

Doesn't work well

Color17%▁▁▁▁▁█
Size-Overall14%█▄▆▁▁▂
Instructions/User Manual/Troubleshooting11%▁▁▆▅█▃

No instructions, bow broke

No instructions

Terrible - just a long bit of ribbon with no instructions

Advertised Vs Actual Product6%█▁▁▁▁▃

Looks nothing like the picture at all

Misleading

FAQ

Common Large Bow questions

Answered from the same tracked data.