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Large Black Mirror

Fail

Buyers convert on only 0.4% of searches, so Large Black Mirror is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£24K/yr82K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
31%top-5 click share · 25 brands · 34 sellers

Flapen Score

Large Black Mirror against its category

The dotted line is the Home & Garden average. Past it, Large Black Mirror is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Black Mirror market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Black Mirror 82K times last year and spent an estimated £24K. The top 5 brands take 69% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
0.4%
Market size, estimated
£24Ka year
Top search term
large black mirror24K searches a year

02 · Price

A sale here is worth £70.19.

Listings sell for £70.19 on average, from £11.77 to £275.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £70.19 that is £0 to £7K a year per listing.

Average price
£70.19inside the $15 to $100 sweet spot
Price range
£11.77–£275.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #54 within Mirrors. It carries 640 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
87%
Out of stock, average day
11.8%
Average rank
#54in Mirrors
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
640per listing
Listings tracked
68

04 · Newcomers

Amazon counts 8 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
8Amazon's first-year sales bar
Average brand age
42 months

Products

Top Large Black Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£729£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

31%

Top 20: 64%

Open market

24%

  • NEUWEABY25%
  • Koonmi13%
  • SONGMICS12%
  • LunaMirror10%
  • CASSILANDO8%
  • Beauty4U8%

Demand

Large Black Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.3× · 9 of 12 months tracked

Search terms

Top Large Black Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large black mirror24K/yr
  • extra large mirror8K/yr
  • large standing mirror10K/yr
  • large free standing mirror7K/yr
  • large full length mirrors7K/yr
  • large floor mirror7K/yr
  • extra large mirrors8K/yr
  • leaning mirror6K/yr
  • 6ft mirror3K/yr
  • full length mirrors 180x80cm3K/yr

Reviews and returns

What reviews say buyers love and hate about Large Black Mirror

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+0.52

It looks so much more expensive

A bit pricey

Looks more expensive than what it costs

Quality-Overall11%+0.38

Poor quality mirror itself

makes it looks cheap

Poor Quality

Strength10%−0.05

A bit flimsy

Wobbly

little wobbly

Size-Overall7%+1.43

Very big

This is small

Hoping for it to be bigger than it is

Rusts/Corrodes4%−0.05

its already desilvering

very quickly started to rust in steamy bathroom

Rust

Love

Quality-Overall24%+0.38

Good quality, arrived intact

Brilliant quality

the glass is good quality

Value For Money16%+0.52

Worth it

Amazing Value

Good value

Size-Overall13%+1.43

Lovely size

Perfect fit for a bedroom

Perfect size for the room

Advertised Vs Actual Product10%+0.95

As advertised

As described

Exactly as advertised

Design-Overall5%−0.01

Lovely, simplistic design

Looks sleek and smart

It looks nice aesthetically

Return

1.1% Return rate 63% Fixable by listing

Size-Overall49%▇▇▆███

Very big

This is small

Hoping for it to be bigger than it is

Defective Material/Parts7%▇█▄▅▅▄
Frame Quality6%▇▃▄█▅▆

Slightly awkward to fit together due to the frame being bent

The other issue is that there seems to be a discrepancy with the colour of the inside of the frame

The mirror sits completely wonky in the frame

Quality-Overall6%▅▆▂▇▄█

Poor quality mirror itself

makes it looks cheap

Poor Quality

Color4%▆▂█▃▄▃

FAQ

Common Large Black Mirror questions

Answered from the same tracked data.