large baking tray
Worth a lookShows low returns (1.6%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good730.19avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.80–£23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 61K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, large baking tray is a £51K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
large baking tray market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £50K–£62K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 91%
- Out of stock
- 1.3%
- Avg brand age
- 49 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
55
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
33%
- Prochef18%
- Tala11%
- BEWOS10%
- Prestige10%
- HaWare10%
- ASelected8%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -25.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top large baking tray search terms
- large baking tray25K/yr
- large oven tray11K/yr
- extra large baking tray8K/yr
- large baking trays for oven non stick8K/yr
- baking tray large5K/yr
- large baking trays4K/yr
Top large baking tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prochef Essentials Large Oven Tray Non Stick Easy Clean 43cm x 29cm x 2cm Brown
Prochef£4.934.5★951 rev
BEWOS 2-Piece Carbon Steel Baking Tray with Handle 43.5 x 30 x 2cm Baking Trays for Oven Non - Stick Large Baking Trays for Oven Dishwasher Safe & Easy to Clean Oven Tray Set for Baking/Cooking
BEWOS£12.694.4★159 rev
ASelected Non Stick Baking 43x29x1.8CM Premium Quality Non-Stick Oven Teflon Coating Easy Clean by Suitable for Cookies Cakes etc (Black)
ASelected£5.824.2★101 rev
Tala Performance Baking Tray Professional Gauge Carbon Steel with Eclipse Non-Stick Coating Perfect for Cooking and Roasting Black Large 39.4x26.8x2.1 cm
Tala£8.174.5★2,217 rev
Chef Aid Non-Stick Carbon Steel Baking Tray Durable Non Stick Coating Fridge and Freezer Safe Perfect for Baked Goods and Roasting 37 cm x 25 cm Robust Essential Oven pan Grey
Chef Aid£3.804.4★374 rev
Newest
by launch date
Zuvo Non-Stick Baking Tray Carbon Steel Oven Tray 33 x 23 cm Black
Zuvo£6.2939 rev
HaWare Extra Large Baking Tray Set of 2 Stainless Steel Oven Tray - 45 x 33 x 2.5cm Cookie Sheet Pan for Baking Cooking Serving Healthy & Non Toxic Easy Clean & Dishwasher Safe
HaWare£21.841,556 rev
HaWare Extra Large Baking Tray Stainless Steel Oven Tray Set of 2-50 x 35 x 2.5cm Cookie Sheet Pan for Baking Cooking Serving Healthy & Non Toxic Easy Clean & Dishwasher Safe
HaWare£23.511,556 rev
ÜREL Deep Stainless Steel Baking Tray & Roasting Tin Rectangular Pan for Yoghurt Baking & Meal Prep (36.5x26.5x6.5 cm / 13.4x9.4x2.6 in) 304 (18/10) Food-Grade Dishwasher Safe
ÜREL£14.9472 rev
BEWOS 2-Piece Carbon Steel Baking Tray with Handle 43.5 x 30 x 2cm Baking Trays for Oven Non - Stick Large Baking Trays for Oven Dishwasher Safe & Easy to Clean Oven Tray Set for Baking/Cooking
BEWOS£12.69159 rev
Trending
90-day click momentumÜREL Deep Stainless Steel Baking Tray & Roasting Tin Rectangular Pan for Yoghurt Baking & Meal Prep (36.5x26.5x6.5 cm / 13.4x9.4x2.6 in) 304 (18/10) Food-Grade Dishwasher Safe
ÜREL£14.944.6★
Chef Aid Non-Stick Carbon Steel Baking Tray Durable Non Stick Coating Fridge and Freezer Safe Perfect for Baked Goods and Roasting 37 cm x 25 cm Robust Essential Oven pan Grey
Chef Aid£3.804.4★
Nordic Ware Naturals Bakers Quarter Sheet Aluminium Baking Tray Premium Bakeware To Bake and Reheat Small Meals Made in the USA Silver
Nordic Ware£15.974.5★
BEWOS 2-Piece Carbon Steel Baking Tray with Handle 43.5 x 30 x 2cm Baking Trays for Oven Non - Stick Large Baking Trays for Oven Dishwasher Safe & Easy to Clean Oven Tray Set for Baking/Cooking
BEWOS£12.694.4★
HaWare Extra Large Baking Tray Stainless Steel Oven Tray Set of 2-50 x 35 x 2.5cm Cookie Sheet Pan for Baking Cooking Serving Healthy & Non Toxic Easy Clean & Dishwasher Safe
HaWare£23.514.6★
What buyers say about large baking tray
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality tray”
“Excellent value for money”
“GREAT QUALITY AND SIZE”
“they clean brilliantly”
“not at all flimsy”
“Lovely baking trays”
“Exactly as advertised”
“Very good quality non stick an easy to claen”
“They dont feel too light”
“Easy to use”
What buyers complain about
“Quite large”
“It most certainly is not non stick”
“Poor quality”
“now has rust”
“Mislead”
“Lasted 6 months”
“A shame as the could have been just a tiny bit thicker or creased to avoid that”
“the ceramic coating is coming off after just a few months of light use”
“Probably a bit on the more expensive side for what it is”
“Dray distorts with heat”
Top return reasons
Common questions
- Is large baking tray profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the large baking tray niche?
- 20 brands and 55 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in large baking tray?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.6%.
- When does demand for large baking tray peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the large baking tray niche?
- Listings span £3.80–£23.51; the average listing price is £12.38 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.