Skip to content

Lanterns for Living Room

Maybe

Products sell for $21.16 on average, inside the sweet spot. But demand is soft, at -36.4% this quarter, so Lanterns for Living Room is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£67K/yr296K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
32%top-5 click share · 26 brands · 98 sellers

Flapen Score

Lanterns for Living Room against its category

The dotted line is the Home & Garden average. Past it, Lanterns for Living Room is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lanterns for Living Room market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lanterns for Living Room 296K times last year and spent an estimated £67K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
1.1%
Market size, estimated
£67Ka year
Peak month
November3.7× the quietest month
Top search term
candle lantern51K searches a year

02 · Price

A sale here is worth £21.16.

Listings sell for £21.16 on average, from £5.64 to £56.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.16 that is £0 to £2K a year per listing.

Average price
£21.16inside the $15 to $100 sweet spot
Price range
£5.64–£56.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #142 within Candles & Holders. It carries 679 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
8.3%
Average rank
#142in Candles & Holders
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
679per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lanterns for Living Room products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

98

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

32%

Top 20: 65%

Open market

32%

  • NUPTIO31%
  • PERFNIQUE14%
  • TRIROCKS12%
  • VELA LANTERNS5%
  • JHY DESIGN4%
  • UCO3%

Demand

Lanterns for Living Room search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Lanterns for Living Room search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle lantern51K/yr
  • lanterns for living room69K/yr
  • lanterns for candles31K/yr
  • outdoor candle lantern10K/yr
  • candle lanterns indoor22K/yr
  • large lantern14K/yr
  • black lanterns indoor8K/yr
  • candle lanterns11K/yr
  • decorative candle lanterns12K/yr
  • indoor lanterns10K/yr

Reviews and returns

What reviews say buyers love and hate about Lanterns for Living Room

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.24

Really disappointed with the size of the lanterns

They are narrow too

Too small

Value For Money6%+0.13

not worth the price at all

Its quite expensive for what it is

Not the cheapest

Durability5%−0.04

Broke

Only worked 2 days and failed

Color5%−0.05

Sadly the light is orange

Not white

Completely different to the picture of my candle was orange not warm yellow as pictured here

Quality-Overall5%+1.38

Not well made

It's cheap junk

in my opinion not the best quality

Love

Brightness/Shine/Glow23%+1.60

Warm glow

Great Lamps

Looks lovely gently glowing

Quality-Overall16%+1.38

Excellent product

Great quality, bright candles

Good quality of the Lantern

Value For Money9%+0.13

Affordable

Great value

Good price

Design-Overall5%

Good Design

Nice Lantern, good design, purchased before

Solidly constructed

Color5%−0.05

So pretty

Lovely colour

Very orange

Return

2.7% Return rate 64% Fixable by listing

Size-Overall46%▄▆▇▇▇█

Really disappointed with the size of the lanterns

They are narrow too

Too small

Defective Material/Parts8%█▅▃▃▂▄
Quality-Overall8%▇▆▂▇█▄

Not well made

It's cheap junk

in my opinion not the best quality

Color6%█▄▅▄▅▆

Sadly the light is orange

Not white

Completely different to the picture of my candle was orange not warm yellow as pictured here

Brightness/Shine/Glow5%▃▃▃██▃

FAQ

Common Lanterns for Living Room questions

Answered from the same tracked data.