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Lanterns

Lanterns shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51

Market size 31Growth 21Conversion 20Competition 95Returns 88Price range 84Avg price 86Brand share 95Review moat 59Quality gap 76
This niche Category average · 5,777 niches

Is Lanterns profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lanterns is a £145K/yr Amazon United Kingdom market (470K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.

Lanterns: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.8% over the last 90 days and 1.6% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr6K
Search volume / yr-8.8%470K
Conversion rate1.6%
Avg price£19.39

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers65 · 164
Top-5 product click share20%
Open market64%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 116 products

Sponsored placement89%
New entrants (1y)24· 10 succeeded
Avg rating4.3★
Avg reviews1,159

Top Lanterns products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 falling

Sellers

164

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

20%

Top 20: 47%

Open market

60%

  • NUPTIO17%
  • PERFNIQUE6%
  • TRIROCKS6%
  • LABOTA4%
  • yowin4%
  • homelife for easy living3%

Lanterns demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume470KCVR1.6%Products116Brands65Top 5 Brands36%OOS Rate7.5%Rating4.3★Reviews1,159Avg BSR#87
13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Top Lanterns search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lanterns for outside64K/yr
  • lanterns97K/yr
  • candle lantern51K/yr
  • lanterns for living room69K/yr
  • lanterns for candles31K/yr
  • outdoor candle lantern10K/yr
  • garden candle lanterns7K/yr
  • black lantern19K/yr
  • candle lanterns indoor22K/yr
  • large lantern14K/yr

What reviews say buyers love and hate about Lanterns

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Brightness/Shine/Glow36%

Nice a bright

Quality-Overall14%

Excellent build quality

Value For Money11%

great value for money

Charging4%

easy to charge up

Design-Overall4%

Clever design

What buyers complain about

65% of reviews
Size-Overall20%

Small lanterns

Brightness/Shine/Glow10%

Not very bright

Functionality-Overall8%

Had to return as one of the lanterns didn't work

Quality-Overall6%

Not good quality

Durability6%

Broke

Lanterns return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Defective Material/Parts
11%
3Functionality-Overall
11%
4Brightness/Shine/Glow
10%
5Quality-Overall
6%

Common Lanterns questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lanterns 61/100 on Amazon United Kingdom — Worth a look. The niche generates £145K/yr across 116 tracked products. 10 of 24 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.
Search demand for Lanterns on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.2× the quietest.