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Lanterns

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 1.6% of searches, so Lanterns is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£145K/yr470K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
20%top-5 click share · 65 brands · 164 sellers

Flapen Score

Lanterns against its category

The dotted line is the Home & Garden average. Past it, Lanterns is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lanterns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lanterns 470K times last year and spent an estimated £145K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.6%
Market size, estimated
£145Ka year
Peak month
November2.2× the quietest month
Top search term
lanterns for outside64K searches a year

02 · Price

A sale here is worth £19.39.

Listings sell for £19.39 on average, from £5.64 to £73.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £19.39 that is £0 to £2K a year per listing.

Average price
£19.39inside the $15 to $100 sweet spot
Price range
£5.64–£73.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #87 within Party Supplies. It carries 1,159 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
7.5%
Average rank
#87in Party Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,159per listing
Listings tracked
116

04 · Newcomers

Amazon counts 10 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lanterns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

65 falling

Sellers

164

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

20%

Top 20: 47%

Open market

60%

  • NUPTIO17%
  • PERFNIQUE6%
  • TRIROCKS6%
  • LABOTA4%
  • yowin4%
  • homelife for easy living3%

Demand

Lanterns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Lanterns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lanterns for outside64K/yr
  • lanterns97K/yr
  • candle lantern51K/yr
  • lanterns for living room69K/yr
  • lanterns for candles31K/yr
  • outdoor candle lantern10K/yr
  • garden candle lanterns7K/yr
  • black lantern19K/yr
  • candle lanterns indoor22K/yr
  • large lantern14K/yr

Reviews and returns

What reviews say buyers love and hate about Lanterns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.10

Small lanterns

thought it was bigger than it looked

Too small

Brightness/Shine/Glow10%+2.97

Not very bright

Not as bright as I would like

no brightness at all

Functionality-Overall8%−0.07

Had to return as one of the lanterns didn't work

Not one of them worked

Not working

Quality-Overall6%+0.55

Not good quality

Poor quality in some cases

Quality control seems to be lacking

Durability6%−0.05

Broke

Didn't last

Stopped working after 2 months

Love

Brightness/Shine/Glow36%+2.97

Nice a bright

Bright light

soft light

Quality-Overall14%+0.55

Excellent build quality

Really nice quality and good light

Excellent Quality

Value For Money11%+0.43

great value for money

not expensive

fair price

Charging4%

easy to charge up

Easy to charge

charges quick

Design-Overall4%+0.08

Clever design

Beautifully crafted

Solid design

Return

1.3% Return rate 45% Fixable by listing

Size-Overall30%▅▆█▇▆▇

Small lanterns

thought it was bigger than it looked

Too small

Defective Material/Parts11%▄▆▄▆█▅

Item arrived damaged only 2 work

sadly one of them has a manufacture defect

one of the lights doesn't work

Functionality-Overall11%▇▆▇▇██

Had to return as one of the lanterns didn't work

Not one of them worked

Not working

Brightness/Shine/Glow10%▅█▆█▇▆

Not very bright

Not as bright as I would like

no brightness at all

Quality-Overall6%▅█▇▅▆▆

Not good quality

Poor quality in some cases

Quality control seems to be lacking

FAQ

Common Lanterns questions

Answered from the same tracked data.