Is lanterns profitable to sell on Amazon United Kingdom?

The niche generates £145K/yr across 116 tracked products. 10 of 24 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (61/100).

How competitive is the lanterns niche?

65 brands and 164 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in lanterns?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Functionality-Overall. The return rate is 1.3%.

When does demand for lanterns peak?

Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the lanterns niche?

Listings span £5.64–£73.94; the average listing price is £19.39 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.

lanterns

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great20%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great£19.39

avg listing price — sweet spot $15–$100

Price range

Great£5.64–£73.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,158.97

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£145K

£145K/yr · 470K searches

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, lanterns is a £145K/yr Amazon United Kingdom market (470K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

lanterns market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £97K–£116K; units × avg price
Conversion rate: 1.6%
Avg BSR: #87
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 7.5%
Avg brand age: 35 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

164

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

20%

Top 20: 47%

Open market

60%

NUPTIO17%
PERFNIQUE6%
TRIROCKS6%
LABOTA4%
yowin4%
homelife for easy living3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top lanterns search terms

lanterns for outside64K/yr +152.9%1.2% conv.
lanterns97K/yr -9.5%1.0% conv.
candle lantern51K/yr -37.9%0.6% conv.
lanterns for living room69K/yr -55.6%0.3% conv.
lanterns for candles31K/yr -35.9%0.5% conv.
outdoor candle lantern10K/yr +59.9%0.7% conv.
garden candle lanterns7K/yr +64.2%0.6% conv.
black lantern19K/yr -26.2%0.5% conv.
candle lanterns indoor22K/yr -48.1%0.5% conv.
large lantern14K/yr -35.5%0.2% conv.

All search terms

Top lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Perfnique Modern Farmhouse Lantern Decor 15 13 Set of 2 Black Metal Lanterns 2 LED 6hr Timer Flickering Flameless Candles Lanterns Decorative for Outdoor Decor Home Indoor Patio (Black)

PERFNIQUE£17.154.6★611 rev

NUPTIO Lantern Outdoor for Candle Black: 24cm Tall Living Room Garden Candle Lanterns Hanging Indoor Outside Decorative Memorial Metal Glass Christmas Halloween Wedding Centrepieces Black Ornament

NUPTIO£14.114.3★471 rev

LABOTA 5 Pack Chinese Sky Lanterns Sky Lantern to Release in Memory 100% Biodegradable Eco Friendly Floating Lanterns for Outside Flying Party Decoratin Birthday Eid Funeral Memorial Day

LABOTA£10.264.1★3,545 rev

HomeLife Nebraska LED Storm Lamp with 15 Bright LEDs / Carry Handle / Weatherproof Design / Variable Dimmer Settings / Energy Saving / Battery Operated - D1201CP - Copper

homelife for easy living£10.954.4★1,470 rev

Nuptio Lanterns for Candles Garden Lanterns 2 Pcs Vintage Style Hanging Small Lanterns for Tealight Candle Black Candle Tea Light Holders for Indoor Outdoor Events Birthday Party Wedding

NUPTIO£10.124.0★484 rev

Newest

by launch date

GEARLITE Solar Lanterns Outdoor 2 Pack Flickering Flame Solar Lights Outdoor Garden IP65 Waterproof Hanging Garden Lanterns Decor for Table Patio Cemetery Auto On/Off Solar Powered Garden Lights

GEARLITE£14.82375 rev

4mo ago

KALAHOL 2 Pack Solar Lanterns Outdoor Garden Hanging Solar Garden Lanterns with Realistic Flickering Flame Waterproof Decorative Solar Garden Ornaments for Garden Pathway Patio Table (Grid Style)

KALAHOL£15.26207 rev

4mo ago

2026 Newest Solar Lanterns Light KALAHOL 2 Pack Solar Lanterns Garden Ornaments Outdoor with Beautiful Pattern IP44 Hanging Solar Lights Outdoor Garden for Outside Table Patio Balcony Courtyard

KALAHOL£16.90468 rev

5mo ago

Yowin Solar Lanterns for Outside 2 Pack 22cm Tempered Glass Hanging Solar Lights Outdoor Garden with Flickering Candle Waterproof Outdoor Lanterns for Patio Pathway Balcony Mother Gift Decorations

yowin£18.45502 rev

1y ago

NUPTIO Vintage Lanterns Gold Distressed: 24cm Tall Decorative Hanging Farmhouse Metal Lantern Indoor Decor with Glass - Candle Holder for Halloween Home Mantle Living Room Patio

NUPTIO£14.66471 rev

1y ago

What buyers say about lanterns

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Nice a bright”

Quality-Overall14%

“Excellent build quality”

Value For Money11%

“great value for money”

Charging4%

“easy to charge up”

Design-Overall4%

“Clever design”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall2%

“are a convenient size”

Battery Life2%

“Long lasting battery”

Color2%

“Lovely warm coloured light”

Strength2%

“they sturdy”

What buyers complain about

Size-Overall20%

“Small lanterns”

Brightness/Shine/Glow10%

“Not very bright”

Functionality-Overall8%

“Had to return as one of the lanterns didn't work”

Quality-Overall6%

“Not good quality”

Durability6%

“Broke”

Value For Money4%

“Not that good value”

Charging3%

“Fails to recharge”

Strength3%

“not very sturdy”

Defective Material/Parts3%

“Item arrived damaged only 2 work”

Advertised Vs Actual Product2%

“Not as seen in picture”

Top return reasons

Size-Overall30%

Defective Material/Parts11%

Functionality-Overall11%

Brightness/Shine/Glow10%

Quality-Overall6%

Color6%

Charging5%