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Languo Gel Pens

Fail

The top 5 brands take 95% of clicks, so Languo Gel Pens is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£82K/yr143K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
56%top-5 click share · 8 brands · 14 sellers

Flapen Score

Languo Gel Pens against its category

The dotted line is the Home & Garden average. Past it, Languo Gel Pens is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Languo Gel Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Languo Gel Pens 143K times last year and spent an estimated £82K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
1.6%
Market size, estimated
£82Ka year
Top search term
languo gel pens56K searches a year

02 · Price

A sale here is worth £35.32.

Listings sell for £35.32 on average, from £16.53 to £89.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £35.32 that is £0 to £4K a year per listing.

Average price
£35.32inside the $15 to $100 sweet spot
Price range
£16.53–£89.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #354 within Drawing. It carries 1,023 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#354in Drawing
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,023per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Languo Gel Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

3%

  • languo72%
  • NICETY10%
  • Laconile6%
  • KEMYR4%
  • MOTIBACK3%
  • Qimiart3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Languo Gel Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Languo Gel Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • languo gel pens56K/yr
  • acrylic gel pens45K/yr
  • languo acrylic gel pens16K/yr
  • languo23K/yr
  • languo pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Languo Gel Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.12

not great pens

They not so good as people say

Poor quality

Color10%+2.78

some pens have the wrong colour/ multiple colours

NO GOOD FOR COLOURING

One thing to point out though is the colour groups are NOT named

Scratch Resistance8%+0.12

But one of the ones I used is scratchy already

A bit scratchy

scratches the pages

Value For Money8%−0.04

bit on the expensive side

not worth the price at all

rather over priced

Dry/Empty Ink6%−0.08

Left areas to dry then went over them

Even with blu tack on top of pen or pen toppers they still extremely dry

Fast flowing ink and half empty

Love

Color40%+2.78

great colours

Beautiful colours

They are vibrant in colour

Quality-Overall9%+0.12

Very happy with quality and colour options

Great quality and super easy to use very smooth and suitable for many projects

Amazing quality

Pen/Pencil Quality8%+0.25

I like this good pens

These are some of the best glitter gel pens Ive ever used

These pens are really nice

Value For Money4%−0.04

good value for money

Im pleased to say they are well worth it

Definitely worth the money and more

Ease Of Use3%+0.32

The pen itself is comfortable to hold and use

Great Love them easy to used

I like that the case is easy to move around

Return

1.1% Return rate 9% Fixable by listing

Functionality-Overall15%▃▃▅█▄▂

Multiple pens not working

Ink Refill12%▄█▅▃▃▆
Scratch Resistance10%▄▅▂▃▃█

But one of the ones I used is scratchy already

A bit scratchy

scratches the pages

Quality-Overall10%█▄▁▄▇▄

not great pens

They not so good as people say

Poor quality

Leak-Proof8%▆▁▅▅█▇

FAQ

Common Languo Gel Pens questions

Answered from the same tracked data.