Is languo gel pens profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 23 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (47/100).

How competitive is the languo gel pens niche?

8 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in languo gel pens?

Top complaints mined from reviews: Quality-Overall, Color, Scratch Resistance. The return rate is 1.1%.

What does it cost to enter the languo gel pens niche?

Listings span £16.53–£89.20; the average listing price is £35.32 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.

languo gel pens

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£35.32

avg listing price — sweet spot $15–$100

Price range

Incredible£16.53–£89.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,023.39

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Market size

Bad£82K

£82K/yr · 143K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, languo gel pens is a £82K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

languo gel pens market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £53K–£71K; units × avg price
Conversion rate: 1.6%
Avg BSR: #354
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.4%
Avg brand age: 27 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

languo72%
NICETY10%
Laconile6%
KEMYR4%
MOTIBACK3%
Qimiart3%
Open — no brand owns it (2 brands, 3%)

Demand

Weekly Amazon search volume, last 29 weeks — -1.6% search growth over the last 90 days.

Open Trend

Top languo gel pens search terms

languo gel pens56K/yr -13.0%1.4% conv.
acrylic gel pens45K/yr +5.5%1.1% conv.
languo acrylic gel pens16K/yr +45.2%1.2% conv.
languo23K/yr -21.9%0.4% conv.
languo pens3K/yr -11.2%0.3% conv.

All search terms

Top languo gel pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

languo Gel Pens for Colouring 99 Colours Set Gel Coloured Pens Marker Perfect for Adults Drawing Doodling Journalling Art and Writing Supplies

languo£34.644.0★58 rev

languo Acrylic Gel Pens for Colouring 90 Colours Set 3D Acrylic Paint Pens with 1mm Bullet Tip Coloured Gel Pens for Black Paper Rock Glass Fabric DIY and Arts & Crafts Supplies

languo£46.114.5★30 rev

NICETY 168 Gel Pens for Colouring - Gel Pens Set 0.5mm Tip with 162 Shades (159 Colours + 3 White/3 Silver/3 Gold) for Professional Artists Sketching & Journaling - Adults Craft Set

NICETY£23.434.4★375 rev

languo 168 PCS Gel Pens for Colouring 162 Colors Gel Coloured Pens Set with Travel Case Perfect Gel Pens for Adult Drawing Doodling Journaling Art Supplies and DIY Crafts

languo£53.784.0★58 rev

languo Retractable Acrylic Gel Pens for Colouring 90 Colours Click Acrylic Paint Pens Set with 0.7mm Tip Coloured Gel Pens for Black Paper Rock Glass Fabric DIY and Arts & Crafts Supplies

languo£47.714.0★14 rev

Newest

by launch date

Qimiart 216 Colours Gel Pens for Colouring Glitter Gel Pens Set with Travel Case 1.0mm Gel Pens for Adult Colouring Books Drawing Doodling Journaling Art Supplies and DIY Crafts

Qimiart£83.599 rev

4mo ago

languo 36 Colours Acrylic Paint Markers Pens Set Soft Brush Tip Markers with Fast-Drying & No-Bleed Ink Acrylic Paint Pens for Rock Wood Egg Ceramic Fabric Painting Art Supplies and DIY Crafts

languo£16.745 rev

5mo ago

languo 252 PCS Gel Pens for Colouring 234 Colours Gel Coloured Pens Set with Travel Case Perfect Gel Pens for Adult Drawing Doodling and Journaling Art Supplies and DIY Crafts

languo£69.5658 rev

5mo ago

Ohuhu Acrylic Gel Pens 36 Colours 0.7mm Extra Fine Rollerball Tip Acrylic Paint Pen Coloured Pens for Adult Journaling Drawing Doodling Highlighting Black Paper Stone Wood Glass - Wai Momi

Ohuhu£17.9458 rev

6mo ago

languo Acrylic Gel Pens for Colouring 90 Colours Set 3D Acrylic Paint Pens with 1mm Bullet Tip Coloured Gel Pens for Black Paper Rock Glass Fabric DIY and Arts & Crafts Supplies

languo£46.1130 rev

8mo ago

What buyers say about languo gel pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“great colours”

Quality-Overall9%

“Very happy with quality and colour options”

Pen/Pencil Quality8%

“I like this good pens”

Value For Money4%

“good value for money”

Ease Of Use3%

“The pen itself is comfortable to hold and use”

Ink Refill3%

“Good ink flow and washable”

Scratch Resistance3%

“Lovely pens, flow really well and aren't scratchy at all”

Soft Feel3%

“theyre really smooth”

Durability2%

“have so far lasted over 2 months with no issues”

Ink Leakage2%

“The ink flow is so much better and isnt scratchy”

What buyers complain about

Quality-Overall12%

“not great pens”

Color10%

“some pens have the wrong colour/ multiple colours”

Scratch Resistance8%

“But one of the ones I used is scratchy already”

Value For Money8%

“bit on the expensive side”

Dry/Empty Ink6%

“Left areas to dry then went over them”

Durability5%

“They stop working after one use”

Functionality-Overall3%

“Multiple pens not working”

Adhesion/Stickiness3%

“are not layer able at all”

Nib/Tip Quality2%

“The only problem is that the nibs can scratch up the colours underneath when layering”

Ink Leakage2%

“I find the ink flows nicely - the nib can sometimes be clogged”

Top return reasons

Functionality-Overall15%

Ink Refill12%

Scratch Resistance10%

Quality-Overall10%

Leak-Proof8%

Dry/Empty Ink7%

Nib/Tip Quality6%

Advertised Vs Actual Product4%

Defective Material/Parts3%

Color3%

Common questions

Is languo gel pens profitable to sell on Amazon United Kingdom?: The niche generates £82K/yr across 23 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (47/100).
How competitive is the languo gel pens niche?: 8 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in languo gel pens?: Top complaints mined from reviews: Quality-Overall, Color, Scratch Resistance. The return rate is 1.1%.
What does it cost to enter the languo gel pens niche?: Listings span £16.53–£89.20; the average listing price is £35.32 (sweet spot $15–$100). The average incumbent carries 1,023 reviews — the moat a new listing must climb.