Lakeland Heated Clothes Airer
FailDemand is soft, at -60.8% this quarter, so Lakeland Heated Clothes Airer is a Fail.
- Flapen Score
- 24 / 100Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 5124
- Market size
- £78K/yr171K searches / yr
- 90-day growth
- -60.8%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 11 sellers
Flapen Score
Lakeland Heated Clothes Airer against its category
The dotted line is the Home & Garden average. Past it, Lakeland Heated Clothes Airer is stronger. Inside it, weaker.
Market
The Lakeland Heated Clothes Airer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lakeland Heated Clothes Airer 171K times last year and spent an estimated £78K. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -60.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £78Ka year
- Top search term
- drysoon18K searches a year
02 · Price
A sale here is worth £116.01.
Listings sell for £116.01 on average, from £36.59 to £268.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £116.01 that is £29K to £58K a year per listing.
- Average price
- £116.01above the $15 to $100 sweet spot
- Price range
- £36.59–£268.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £29K–£58K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #265 within Storage & Organisation. It carries 1,022 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 73%
- Out of stock, average day
- 3.2%
- Average rank
- #265in Storage & Organisation
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,022per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Lakeland Heated Clothes Airer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DrySoon Deluxe 3-Tier Electric Heated Clothes Airer Energy Efficient Electric Airer Clothes Dryer with Foldable Design Large 21m Drying Space Lightweight Electric Drying Rack for Indoor Use
- Price
- £170.54
- Rating
- 4.3/5
- Reviews
- 1,573
- Age
- 10y ago

lakeland Dry:Soon 3 Tier Heated Clothes Airer Indoor Drying Flexible Costs Pennies To Run
- Price
- £135.69
- Rating
- 4.4/5
- Reviews
- 1,305
- Age
- 7y ago

drysoon Mini 3-Tier Heated Clothes Airer Foldable Heated Shelves Dry Laundry Quickly & Gently
- Price
- £114.10
- Rating
- 4.3/5
- Reviews
- 1,446
- Age
- 8y ago

DrySoon Heated Clothes Airer Drying Pod Holds Up To 12 Hangers Circulates Hot Air For Quick Drying
- Price
- £65.37
- Rating
- 4.2/5
- Reviews
- 2,379
- Age
- 6y ago

drysoon Deluxe 3-Tier Heated Airer Cover Reduce Drying Time Improve Airer Performance
- Price
- £38.05
- Rating
- 4.2/5
- Reviews
- 989
- Age
- 9y ago
Trending
90-day click momentum
drysoon Deluxe 3-Tier Heated Clothes Airer & Accessories Pack
- Price
- £268.32
- Rating
- 4.6/5
- Reviews
- 236
- Age
- 7y ago

DrySoon Heated Clothes Airer Drying Pod Holds Up To 12 Hangers Circulates Hot Air For Quick Drying
- Price
- £65.37
- Rating
- 4.2/5
- Reviews
- 2,379
- Age
- 6y ago

Tarrapu Mini 3 Tier Heated Clothes Airer with Cover & Smart Timer Electric Heated Drying Rack Indoor Folding Clothes Dryer with Auto Shut Off Laundry Airer & Clothes Horse
- Price
- £86.92
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 11mo ago

drysoon Deluxe 3-Tier Heated Airer Cover Reduce Drying Time Improve Airer Performance
- Price
- £38.05
- Rating
- 4.2/5
- Reviews
- 989
- Age
- 9y ago

drysoon Mini 3-Tier Heated Clothes Airer Foldable Heated Shelves Dry Laundry Quickly & Gently
- Price
- £114.10
- Rating
- 4.3/5
- Reviews
- 1,446
- Age
- 8y ago
Newest
by launch date
Tarrapu Mini 3 Tier Heated Clothes Airer with Cover & Smart Timer Electric Heated Drying Rack Indoor Folding Clothes Dryer with Auto Shut Off Laundry Airer & Clothes Horse
- Price
- £86.92
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 11mo ago

Neo XL Large Indoor Electric 3 Tier Airer Folding Foldable Laundry Clothes Horse Portable Heated Rail Rack Dryer Cover 36 Rails 147 cm
- Price
- £78.86
- Rating
- 4.4/5
- Reviews
- 727
- Age
- 3y ago

BLACK+DECKER 63091 3-Tier Heated Clothes Airer with Cover & Wheels Aluminium Cool Grey 140cm x 73cm x 68cm
- Price
- £104.91
- Rating
- 4.1/5
- Reviews
- 588
- Age
- 6y ago

DrySoon Heated Clothes Airer Drying Pod Holds Up To 12 Hangers Circulates Hot Air For Quick Drying
- Price
- £65.37
- Rating
- 4.2/5
- Reviews
- 2,379
- Age
- 6y ago

lakeland Dry:Soon 3 Tier Heated Clothes Airer Indoor Drying Flexible Costs Pennies To Run
- Price
- £135.69
- Rating
- 4.4/5
- Reviews
- 1,305
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- drysoon67%
- lakeland27%
- Tarrapu3%
- BLACK+DECKER2%
- Neo2%
- Open — no brand owns it (0%)
Demand
Lakeland Heated Clothes Airer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 11.3× · 7 of 12 months tracked
Search terms
Top Lakeland Heated Clothes Airer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drysoon18K/yr
- dry soon heated airer27K/yr
- dry soon13K/yr
- drysoon deluxe 3 tier heated airer19K/yr
- lakeland heated airer5K/yr
- dry soon deluxe 3-tier heated airer8K/yr
- drysoon heated airer9K/yr
- lakeland heated clothes airer38K/yr
- lakeland dry soon 3 tier heated indoor clothes airer4K/yr
- heated clothes airer lakeland7K/yr
Reviews and returns
What reviews say buyers love and hate about Lakeland Heated Clothes Airer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it does add to the sense that quality control could be better
Not as good as I expected
Poor quality
Sadly broken
After a few uses it fell apart
Stopped working in a less than a year
It is pricey at £114.99
Silly cost cutting
Overpriced
Doesnt heat up at all
flimsy to be effective at holding in heat
Heat failure
But is bulky
Too bulky
Love
Good value
Fair price
Great value
Heat is brilliant
heats up quickly once switched on
Great heated airer
Great purchase - saves on using the tumble dryer
drys linnen clothes great
Makes a massive difference in drying time
Good quality
Good product well made sturdy
Great product
Easy to use
Very handy indeed
so easy to store
Return
4.1% Return rate 44% Fixable by listing
Good, a bit tight
Doesnt heat up at all
flimsy to be effective at holding in heat
Heat failure
You cant use the dryer without one
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lakeland Heated Clothes Airer questions
Answered from the same tracked data.









