lakeland air fryer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great£42.19–£101.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£73.60avg listing price — sweet spot $15–$100
Review moat
Good899.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 11K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lakeland air fryer is a £30K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
lakeland air fryer market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £7K–£18K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #453
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 57%
- Out of stock
- 3.9%
- Avg brand age
- 35 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- lakeland93%
- KEPLIN4%
- Tefal3%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -30.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top lakeland air fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lakeland Large Adjustable Drawer Air Fryer 9L Dividing Wall For Ultimate Versatility 8 Settings
lakeland£91.844.4★84 rev
Lakeland 5.7L Air Fryer
lakeland£49.115.0★3 rev
Lakeland Dual Basket Air Fryer with Easy View Windows 8L 2 x 4L Independent Non-Stick Baskets
lakeland£75.474.6★481 rev
Lakeland Slimline Air Fryer Black 8L
lakeland£72.324.9★17 rev
Lakeland 2-in-1 Air Fryer Oven 11L
lakeland£101.344.8★7 rev
Newest
by launch dateLakeland 5.7L Air Fryer
lakeland£49.113 rev
Keplin 9L Dual Zone Air Fryer - 8 in1 Cooking Functions - 2700W Energy-Saving Cooker - Extra-Large Capacity for Healthy Meals - Roast Bake Dehydrate Reheat - Family Size (9L)- 2 Years Warranty
KEPLIN£42.192,630 rev
Lakeland 2-in-1 Air Fryer Oven 11L
lakeland£101.347 rev
Lakeland Slimline Air Fryer Black 8L
lakeland£72.3217 rev
Lakeland Large Adjustable Drawer Air Fryer 9L Dividing Wall For Ultimate Versatility 8 Settings
lakeland£91.8484 rev
Trending
90-day click momentumLakeland 5.7L Air Fryer
lakeland£49.115.0★
Tefal Easy Fry Dual Zone Digital Air Fryer 2 Drawers 8.3L 8in1 Air Fry Extra Crisp Roast Bake Reheat Dehydrate 6 Portions Non-Stick Dishwasher Safe Baskets Black & Metal EY901840
Tefal£82.964.6★
Keplin 9L Dual Zone Air Fryer - 8 in1 Cooking Functions - 2700W Energy-Saving Cooker - Extra-Large Capacity for Healthy Meals - Roast Bake Dehydrate Reheat - Family Size (9L)- 2 Years Warranty
KEPLIN£42.194.4★
Lakeland 2-in-1 Air Fryer Oven 11L
lakeland£101.344.8★
Lakeland Dual Basket Air Fryer with Easy View Windows 8L 2 x 4L Independent Non-Stick Baskets
lakeland£75.474.6★
What buyers say about lakeland air fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Great fryer”
“Great value”
“Easy to operate”
“Great unit”
“cooks very well”
“Easy to keep clean”
“As expected”
“good size”
“Very efficient”
“Very clear instructions”
What buyers complain about
“Broken”
“It did not feel right and felt cheap”
“One side don't work”
“slightly shorter”
“Not worth the money feels cheap”
“Sometimes things didn't cook quite as well as I'd like, like chips”
“not lots of buttons to press”
“Instructions were pretty rubbish”
“Ridiculous, parts inside above as started to burn and break off”
“The one star is for the false advertising”
Top return reasons
Common questions
- Is lakeland air fryer profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the lakeland air fryer niche?
- 3 brands and 40 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lakeland air fryer?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.4%.
- When does demand for lakeland air fryer peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the lakeland air fryer niche?
- Listings span £42.19–£101.34; the average listing price is £73.60 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.