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Lakeland Air Fryer

Fail

The top 5 brands take 100% of clicks, so Lakeland Air Fryer is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£30K/yr11K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
93%top-5 click share · 3 brands · 40 sellers

Flapen Score

Lakeland Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Lakeland Air Fryer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lakeland Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lakeland Air Fryer 11K times last year and spent an estimated £30K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
3.8%
Market size, estimated
£30Ka year
Peak month
November2.2× the quietest month
Top search term
lakeland air fryer10K searches a year

02 · Price

A sale here is worth £73.60.

Listings sell for £73.60 on average, from £42.19 to £101.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £73.60 that is £0 to £7K a year per listing.

Average price
£73.60inside the $15 to $100 sweet spot
Price range
£42.19–£101.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #453 within Food Storage. It carries 900 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
29%
Out of stock, average day
3.9%
Average rank
#453in Food Storage
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
900per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lakeland Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • lakeland93%
  • KEPLIN4%
  • Tefal3%

Demand

Lakeland Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Lakeland Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability35%−0.28

Broken

it clearly does not last

Broke in 2 weeks

Quality-Overall12%−0.04

It did not feel right and felt cheap

Poor quality-stopped working after little use

Bad quality

Functionality-Overall6%−0.05

One side don't work

it just didnt function

Not working at all

Size-Overall4%

slightly shorter

Much bigger than expected

Quite small

Value For Money4%+1.26

Not worth the money feels cheap

In the meantime price has increased so unlikely to reorder

Looks alot more expensive than it is

Love

Frying Quality27%+1.82

Great fryer

Brilliant air fryer

best fryer I've ever had

Value For Money19%+1.26

Great value

Fantastic price

Excellent Value

Ease Of Use13%+0.80

Easy to operate

Ease of use

very easy to use all self explanitary

Quality-Overall9%−0.04

Great unit

Excellent Product

worked very well

Cooking Experience4%

cooks very well

Cooks everything beautifully

Excellent food results

Return

0.4% Return rate 43% Fixable by listing

Size-Overall30%▆█▆█▅▅

slightly shorter

Much bigger than expected

Quite small

Functionality-Overall24%▆▅█▄▅▅

One side don't work

it just didnt function

Not working at all

Durability6%▂▂▄▂█▅

Broken

it clearly does not last

Broke in 2 weeks

Color4%▄▆▁█▃▅
Ease Of Use3%▅█▅▄▅▄

FAQ

Common Lakeland Air Fryer questions

Answered from the same tracked data.