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Ladle

Fail

Prices span $1.73–$9.70, mostly outside the sweet spot, so Ladle is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£100K/yr191K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
54%top-5 click share · 18 brands · 37 sellers

Flapen Score

Ladle against its category

The dotted line is the Home & Garden average. Past it, Ladle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ladle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ladle 191K times last year and spent an estimated £100K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
9.5%
Market size, estimated
£100Ka year
Peak month
December2.2× the quietest month
Top search term
ladle56K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £1.73 to £9.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.49 that is £1K to £3K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£1.73–£9.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #101 within Cutlery. It carries 210 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#101in Cutlery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
210per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ladle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

27%

  • Chef Aid19%
  • Berglander17%
  • ReaNea13%
  • Vogue10%
  • Viners9%
  • CULINARE6%

Demand

Ladle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Ladle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ladle56K/yr
  • ladle spoon27K/yr
  • ladel20K/yr
  • soup ladle27K/yr
  • ladels15K/yr
  • ladle stainless steel10K/yr
  • stainless steel ladle10K/yr
  • ladles6K/yr
  • metal ladle6K/yr
  • soup ladle stainless steel5K/yr

Reviews and returns

What reviews say buyers love and hate about Ladle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.15

Way too small

Its too small

smaller than I thought

Quality-Overall17%+1.70

Good cheap a bit odd

which I think considering the quality is expensive

with quality issues

Advertised Vs Actual Product8%−0.26

Not very accurate description

Heating6%

don't transfer heat to the egg easily

Thickness4%

not for thinner liquids

they are not very deep

Love

Quality-Overall29%+1.70

Excellent quality

Very well made product

Excellent quality scoop

Value For Money16%−0.10

Totally worth the money

Excellent value

Good price

Strength13%−0.03

Sturdy Replacement

Strong and sturdy

Both of these utensils are sturdy and should last

Size-Overall13%+0.15

Fantastic size

Good size of the cup

good size not small

Advertised Vs Actual Product7%−0.26

Does the job

work as expected

they work just like they should

Return

0.8% Return rate 76% Fixable by listing

Size-Overall68%▄█▅▆▆▆

Way too small

Its too small

smaller than I thought

Quality-Overall13%▄▁▄▃▂█

Good cheap a bit odd

which I think considering the quality is expensive

with quality issues

Material Quality2%▁▁█▁▁▁
Advertised Vs Actual Product2%▁▁▁█▇▁

Not very accurate description

Value For Money2%▁▁█▁▁▁

FAQ

Common Ladle questions

Answered from the same tracked data.