Ladle
FailPrices span $1.73–$9.70, mostly outside the sweet spot, so Ladle is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £100K/yr191K searches / yr
- 90-day growth
- -34.6%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 37 sellers
Flapen Score
Ladle against its category
The dotted line is the Home & Garden average. Past it, Ladle is stronger. Inside it, weaker.
Market
The Ladle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ladle 191K times last year and spent an estimated £100K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- -34.6%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £100Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- ladle56K searches a year
02 · Price
A sale here is worth £5.49.
Listings sell for £5.49 on average, from £1.73 to £9.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.49 that is £1K to £3K a year per listing.
- Average price
- £5.49under the $15 to $100 sweet spot
- Price range
- £1.73–£9.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #101 within Cutlery. It carries 210 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #101in Cutlery
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 210per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Ladle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chef Aid Black Nylon Ladle BPA Free Kitchen Utensil for use with Non-Stick Cookware in Black Colour 10E02400
- Price
- £3.70
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 4y ago

ReaNea Stainless Steel Soup Ladle Extra-Deep Large-Capacity Ladle with Long Hollow Handle Dishwasher Safe Easy to Clean Ideal for Soup Stew Broth & Sauce
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 342
- Age
- 1y ago

Viners Soft Grip Ladle | Stainless Steel Soup & Stew Serving Ladle with Soft-Touch Handle Hanging Loop & Dishwasher Safe Design | Grey & Silver Kitchen Utensil
- Price
- £4.72
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 8mo ago

Vogue GG004 Flat Bottom Ladle 118 ml Stainless Steel Kitchen Cooking Serving Utensil
- Price
- £4.57
- Rating
- 4.4/5
- Reviews
- 144
- Age
- 13y ago

Culinare Soup Ladle with Two Pouring Spouts Heat Resistant Integrated Herb Stripper Serving Spoon for Soup Stews Sauces Non-Stick Safe Cooking Tool
- Price
- £4.25
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago
Trending
90-day click momentum
Kyraton Soup Ladle Set of 2 30cm & 24.5cm Stainless Steel Cooking Ladles Ergonomic One-Piece Serving Spoons for Home Kitchen Dishwasher Safe for Soup Sauce Noodles Daily Cooking
- Price
- £6.99
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2mo ago

Berglander Stainless Steel Soup Ladle & Spaghetti Spoon 2 Piece Soup & Stew Ladles with Pasta Server Cooking Tools for Serving Soup Sauce and Pasta Dishwasher Safe
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4mo ago

Berglander Slotted Spoons and Kitchen Ladle Spoon Set 2 Pcs Stainless Steel Kitchen Spider Strainer Skimmer Soup Ladle for Straining Pasta/Cooking/Frying Serving Soup/Gravy Metal Kitchen Utensils
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 4mo ago

Stainless Steel Catering Spoon Soup Ladle with Long Handle
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Berglander Stainless Steel Soup Ladle Cooking Ladle Heat Resistant Dishwasher Safe Easy to Clean
- Price
- £4.53
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 5y ago
Newest
by launch date
Kyraton Soup Ladle Set of 2 30cm & 24.5cm Stainless Steel Cooking Ladles Ergonomic One-Piece Serving Spoons for Home Kitchen Dishwasher Safe for Soup Sauce Noodles Daily Cooking
- Price
- £6.99
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 2mo ago

Stainless Steel Catering Spoon Soup Ladle with Long Handle
- Price
- £5.05
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Berglander Stainless Steel Soup Ladle & Spaghetti Spoon 2 Piece Soup & Stew Ladles with Pasta Server Cooking Tools for Serving Soup Sauce and Pasta Dishwasher Safe
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 4mo ago

Berglander Slotted Spoons and Kitchen Ladle Spoon Set 2 Pcs Stainless Steel Kitchen Spider Strainer Skimmer Soup Ladle for Straining Pasta/Cooking/Frying Serving Soup/Gravy Metal Kitchen Utensils
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 4mo ago

Viners Soft Grip Ladle | Stainless Steel Soup & Stew Serving Ladle with Soft-Touch Handle Hanging Loop & Dishwasher Safe Design | Grey & Silver Kitchen Utensil
- Price
- £4.72
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
37
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
27%
- Chef Aid19%
- Berglander17%
- ReaNea13%
- Vogue10%
- Viners9%
- CULINARE6%
Demand
Ladle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Ladle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ladle56K/yr
- ladle spoon27K/yr
- ladel20K/yr
- soup ladle27K/yr
- ladels15K/yr
- ladle stainless steel10K/yr
- stainless steel ladle10K/yr
- ladles6K/yr
- metal ladle6K/yr
- soup ladle stainless steel5K/yr
Reviews and returns
What reviews say buyers love and hate about Ladle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too small
Its too small
smaller than I thought
Good cheap a bit odd
which I think considering the quality is expensive
with quality issues
Not very accurate description
don't transfer heat to the egg easily
not for thinner liquids
they are not very deep
Love
Excellent quality
Very well made product
Excellent quality scoop
Totally worth the money
Excellent value
Good price
Sturdy Replacement
Strong and sturdy
Both of these utensils are sturdy and should last
Fantastic size
Good size of the cup
good size not small
Does the job
work as expected
they work just like they should
Return
0.8% Return rate 76% Fixable by listing
Way too small
Its too small
smaller than I thought
Good cheap a bit odd
which I think considering the quality is expensive
with quality issues
Not very accurate description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ladle questions
Answered from the same tracked data.









