ladle
Skip itPrices mostly outside the sweet spot ($1.73–$9.70) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great210avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£100K£100K/yr · 191K searches
Avg price
Bad£5.49avg listing price — sweet spot $15–$100
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Price range
Bad£1.73–£9.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ladle is a £100K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ladle market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £82K–£110K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 10.0%
- Avg brand age
- 42 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
37
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
27%
- Chef Aid19%
- Berglander17%
- ReaNea13%
- Vogue10%
- Viners9%
- CULINARE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top ladle search terms
- ladle56K/yr
- ladle spoon27K/yr
- ladel20K/yr
- soup ladle27K/yr
- ladels15K/yr
- ladle stainless steel10K/yr
- stainless steel ladle10K/yr
- ladles6K/yr
- metal ladle6K/yr
- soup ladle stainless steel5K/yr
Top ladle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid Black Nylon Ladle BPA Free Kitchen Utensil for use with Non-Stick Cookware in Black Colour 10E02400
Chef Aid£3.704.5★481 rev
ReaNea Stainless Steel Soup Ladle Extra-Deep Large-Capacity Ladle with Long Hollow Handle Dishwasher Safe Easy to Clean Ideal for Soup Stew Broth & Sauce
ReaNea£7.094.6★342 rev
Viners Soft Grip Ladle | Stainless Steel Soup & Stew Serving Ladle with Soft-Touch Handle Hanging Loop & Dishwasher Safe Design | Grey & Silver Kitchen Utensil
Viners£4.724.4★8 rev
Vogue GG004 Flat Bottom Ladle 118 ml Stainless Steel Kitchen Cooking Serving Utensil
Vogue£4.574.4★144 rev
Culinare Soup Ladle with Two Pouring Spouts Heat Resistant Integrated Herb Stripper Serving Spoon for Soup Stews Sauces Non-Stick Safe Cooking Tool
CULINARE£4.254.7★32 rev
Newest
by launch date
Kyraton Soup Ladle Set of 2 30cm & 24.5cm Stainless Steel Cooking Ladles Ergonomic One-Piece Serving Spoons for Home Kitchen Dishwasher Safe for Soup Sauce Noodles Daily Cooking
Kyraton£6.9933 rev
Stainless Steel Catering Spoon Soup Ladle with Long Handle
Generic£5.052 rev
Berglander Stainless Steel Soup Ladle & Spaghetti Spoon 2 Piece Soup & Stew Ladles with Pasta Server Cooking Tools for Serving Soup Sauce and Pasta Dishwasher Safe
Berglander£6.9879 rev
Berglander Slotted Spoons and Kitchen Ladle Spoon Set 2 Pcs Stainless Steel Kitchen Spider Strainer Skimmer Soup Ladle for Straining Pasta/Cooking/Frying Serving Soup/Gravy Metal Kitchen Utensils
Berglander£7.8374 rev
Viners Soft Grip Ladle | Stainless Steel Soup & Stew Serving Ladle with Soft-Touch Handle Hanging Loop & Dishwasher Safe Design | Grey & Silver Kitchen Utensil
Viners£4.728 rev
Trending
90-day click momentumKyraton Soup Ladle Set of 2 30cm & 24.5cm Stainless Steel Cooking Ladles Ergonomic One-Piece Serving Spoons for Home Kitchen Dishwasher Safe for Soup Sauce Noodles Daily Cooking
Kyraton£6.994.4★
Berglander Stainless Steel Soup Ladle & Spaghetti Spoon 2 Piece Soup & Stew Ladles with Pasta Server Cooking Tools for Serving Soup Sauce and Pasta Dishwasher Safe
Berglander£6.984.6★
Berglander Slotted Spoons and Kitchen Ladle Spoon Set 2 Pcs Stainless Steel Kitchen Spider Strainer Skimmer Soup Ladle for Straining Pasta/Cooking/Frying Serving Soup/Gravy Metal Kitchen Utensils
Berglander£7.834.4★
Stainless Steel Catering Spoon Soup Ladle with Long Handle
Generic£5.054.5★
Berglander Stainless Steel Soup Ladle Cooking Ladle Heat Resistant Dishwasher Safe Easy to Clean
Berglander£4.534.6★
What buyers say about ladle
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Totally worth the money”
“Sturdy Replacement”
“Fantastic size”
“Does the job”
“Easy to use”
“Easy to clean”
“They feel durable without being too heavy”
“Love the ladle just the right size you can get a good grip of the handle not to big or small”
“Functional”
What buyers complain about
“Way too small”
“Good cheap a bit odd”
“Not very accurate description”
“don't transfer heat to the egg easily”
“not for thinner liquids”
Top return reasons
Common questions
- Is ladle profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -34.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the ladle niche?
- 18 brands and 37 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in ladle?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for ladle peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the ladle niche?
- Listings span £1.73–£9.70; the average listing price is £5.49 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.