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Krups Nespresso Machine

Fail

The top 5 brands take 100% of clicks, so Krups Nespresso Machine is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£137K/yr62K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 188 sellers

Flapen Score

Krups Nespresso Machine against its category

The dotted line is the Home & Garden average. Past it, Krups Nespresso Machine is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krups Nespresso Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Krups Nespresso Machine 62K times last year and spent an estimated £137K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
2.6%
Market size, estimated
£137Ka year
Peak month
December1.6× the quietest month
Top search term
nespresso essenza mini24K searches a year

02 · Price

A sale here is worth £85.87.

Listings sell for £85.87 on average, from £36.22 to £153.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £85.87 that is £0 to £9K a year per listing.

Average price
£85.87inside the $15 to $100 sweet spot
Price range
£36.22–£153.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #50 within Coffee, Tea & Espresso. It carries 5,341 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#50in Coffee, Tea & Espresso
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,341per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Krups Nespresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

188

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Nespresso53%
  • KRUPS39%
  • PHILIPS4%
  • WACACO2%
  • CUSIMAX1%
  • Open — no brand owns it (0%)

Demand

Krups Nespresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Krups Nespresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso essenza mini24K/yr
  • essenza mini8K/yr
  • nespresso mini coffee machine7K/yr
  • small nespresso machine4K/yr
  • mini nespresso machine4K/yr
  • nespresso mini4K/yr
  • nespresso essenza3K/yr
  • essenza mini coffee machine4K/yr
  • nespresso essenza mini coffee machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Krups Nespresso Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.17

Poor quality

is made cheaply

Garbage

Durability11%−0.23

however durability seems poor

tends to fail after a year

Broke after a month

Value For Money10%+0.27

kinda should be for the price of the coffee pods

pods too expensive

Cheaper elsewhere

Leak-Proof8%

a little leaky

I am concerned that it leaks water

Leaked everywhere

Functionality-Overall8%−0.22

It stopped working

seems to go into a slow pour process

nothing works

Love

Quality-Overall19%+0.17

The quality of the machine is very good

Excellent product

Very good and quality coffee machine

Ease Of Use18%+1.50

Easy to Use

easy to operate

This is an easy use machine

Value For Money12%+0.27

Great value

Well worth the purchase

Excellent price

Compactness7%+0.67

Compact and easy to use

A compact size

The machine is compact

Design-Overall4%−0.06

It has a sleek

like the modern design

stylish design

Return

3.9% Return rate 22% Fixable by listing

Functionality-Overall20%▇▆▅█▅▅

It stopped working

seems to go into a slow pour process

nothing works

Size-Overall14%▃▅▇▇█▅

Only down size it's very long

Small

The tank is small

Leak-Proof13%█▇▆▄▅█

a little leaky

I am concerned that it leaks water

Leaked everywhere

Product Condition7%▂▆▅▄▄█
Compatibility-Overall6%▃▇▇█▅█

FAQ

Common Krups Nespresso Machine questions

Answered from the same tracked data.