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Krups Coffee Machine

brand-locked demand (top 5 brands take 98% of clicks) — Krups Coffee Machine doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51

Market size 27Growth 17Conversion 12Competition 47Returns 45Price range 23Avg price 74Brand share 6Review moat 23Quality gap 77
This niche Category average · 5,777 niches

Is Krups Coffee Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Krups Coffee Machine is a £116K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Krups Coffee Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 0.9% of searches end in a purchase.

£116K

revenue / yr

Units sold / yr2K
Search volume / yr-15.8%121K
Conversion rate0.9%
Avg price£102.24

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 175
Top-5 product click share57%
Open market2%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement88%
New entrants (1y)2· 2 succeeded
Avg rating4.3★
Avg reviews8,409

Top Krups Coffee Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

175

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

2%

  • KRUPS51%
  • Nespresso42%
  • PHILIPS3%
  • Nescafé Dolce Gusto1%
  • De'Longhi1%
  • KEEPLUCK1%
  • Open — no brand owns it (2 brands, 2%)

Krups Coffee Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR0.9%Products32Brands8Top 5 Brands98%OOS Rate9.3%Rating4.3★Reviews8,409Avg BSR#48
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Krups Coffee Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • krups coffee machine65K/yr
  • krups nespresso machine19K/yr
  • krups15K/yr
  • krups nespresso coffee machine9K/yr
  • nespresso krups coffee machine6K/yr
  • nespresso krups4K/yr
  • krups espresso machine3K/yr

What reviews say buyers love and hate about Krups Coffee Machine

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Value For Money17%

Good value for money

Quality-Overall17%

Very good and quality coffee machine

Ease Of Use15%

which is handy

Compactness6%

Compact coffee machine

Ease Of Cleaning4%

it keeps everything tidy

What buyers complain about

68% of reviews
Durability15%

Breaks

Quality-Overall10%

Poor quality

Leak-Proof7%

it was leaking

Functionality-Overall7%

Poor performance

Size-Overall6%

Small

Krups Coffee Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Leak-Proof
14%
3Size-Overall
11%
4Product Condition
6%
5Compatibility-Overall
5%

Common Krups Coffee Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Krups Coffee Machine 34/100 on Amazon United Kingdom — Skip it. The niche generates £116K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -15.8% over the last 90 days.
Search demand for Krups Coffee Machine on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.