Skip to content

Krups Coffee Machine

Fail

The top 5 brands take 98% of clicks, so Krups Coffee Machine is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£116K/yr121K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
57%top-5 click share · 8 brands · 175 sellers

Flapen Score

Krups Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Krups Coffee Machine is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krups Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Krups Coffee Machine 121K times last year and spent an estimated £116K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
0.9%
Market size, estimated
£116Ka year
Peak month
November1.9× the quietest month
Top search term
krups coffee machine65K searches a year

02 · Price

A sale here is worth £102.24.

Listings sell for £102.24 on average, from £20.04 to £363.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £102.24 that is £0 to £10K a year per listing.

Average price
£102.24above the $15 to $100 sweet spot
Price range
£20.04–£363.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #48 within Coffee, Tea & Espresso. It carries 8,409 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
9.3%
Average rank
#48in Coffee, Tea & Espresso
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,409per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Krups Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

175

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

2%

  • KRUPS51%
  • Nespresso42%
  • PHILIPS3%
  • Nescafé Dolce Gusto1%
  • De'Longhi1%
  • KEEPLUCK1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Krups Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Krups Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krups coffee machine65K/yr
  • krups nespresso machine19K/yr
  • krups15K/yr
  • krups nespresso coffee machine9K/yr
  • nespresso krups coffee machine6K/yr
  • nespresso krups4K/yr
  • krups espresso machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Krups Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.27

Breaks

Broke after a month

Stopped working after one use

Quality-Overall10%+0.16

Poor quality

is made cheaply

Cheap rubbish

Leak-Proof7%

it was leaking

Leaked

Leaked everywhere

Functionality-Overall7%−0.13

Poor performance

nothing works

it doesnt even work properly

Size-Overall6%+0.13

Small

Dosing is small

Its absolutely huge

Love

Value For Money17%+1.54

Good value for money

Excellent value

Excellent price

Quality-Overall17%+0.16

Very good and quality coffee machine

Excellent product

Good quality machine excellent value

Ease Of Use15%+1.03

which is handy

easy to operate

Easy to use

Compactness6%+0.63

Compact coffee machine

compact size

Great compact machine

Ease Of Cleaning4%+0.12

it keeps everything tidy

Easy to keep clean

The machine is easy to clean

Return

3.4% Return rate 18% Fixable by listing

Functionality-Overall24%█▇▆█▆▅

Poor performance

nothing works

it doesnt even work properly

Leak-Proof14%▇▆▆█▆█

it was leaking

Leaked

Leaked everywhere

Size-Overall11%▃▇▆▆█▇

Small

Dosing is small

Its absolutely huge

Product Condition6%▃▆▆▄▆█
Compatibility-Overall5%▆▅▆▆▅█

FAQ

Common Krups Coffee Machine questions

Answered from the same tracked data.