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Krups Coffee Machine

Fail

The top 5 brands take 98% of clicks, so Krups Coffee Machine is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£116K/yr121K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
57%top-5 click share · 8 brands · 175 sellers

Flapen Score

Krups Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Krups Coffee Machine is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krups Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Krups Coffee Machine 121K times last year and spent an estimated £116K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
0.9%
Market size, estimated
£116Ka year
Peak month
November1.9× the quietest month
Top search term
krups coffee machine65K searches a year

02 · Price

A sale here is worth £102.24.

Listings sell for £102.24 on average, from £20.04 to £363.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £102.24 that is £0 to £10K a year per listing.

Average price
£102.24above the $15 to $100 sweet spot
Price range
£20.04–£363.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #48 within Coffee, Tea & Espresso. It carries 8,409 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
9.3%
Average rank
#48in Coffee, Tea & Espresso
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,409per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Krups Coffee Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

175

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 90%

Open market

2%

  • KRUPS51%
  • Nespresso42%
  • PHILIPS3%
  • Nescafé Dolce Gusto1%
  • De'Longhi1%
  • KEEPLUCK1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Krups Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Krups Coffee Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • krups coffee machine65K/yr
  • krups nespresso machine19K/yr
  • krups15K/yr
  • krups nespresso coffee machine9K/yr
  • nespresso krups coffee machine6K/yr
  • nespresso krups4K/yr
  • krups espresso machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Krups Coffee Machine

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
3.4%of orders come back
“Breaks”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Krups Coffee Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data