Is kraft paper profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (40/100).

How competitive is the kraft paper niche?

19 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in kraft paper?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 0.3%.

When does demand for kraft paper peak?

Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.

What does it cost to enter the kraft paper niche?

Listings span £3.34–£8.72; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 3,222 reviews — the moat a new listing must climb.

kraft paper

Skip it

Prices mostly outside the sweet spot ($3.34–$8.72) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,221.87

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.37

avg listing price — sweet spot $15–$100

Market size

Bad£33K

£33K/yr · 80K searches

Price range

Bad£3.34–£8.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kraft paper is a £33K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

kraft paper market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £25K–£32K; units × avg price
Conversion rate: 6.4%
Avg BSR: #234
Page quality: 0%
Prime: 93%
Sponsored: 90%
Out of stock: 1.7%
Avg brand age: 34 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

23%

Triplast26%
PH PERKHOMY21%
RUSPEPA14%
DOJoykey7%
DXTXTJ6%
BIULDPY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Open Trend

Top kraft paper search terms

kraft wrapping paper40K/yr -19.1%4.0% conv.
plain wrapping paper25K/yr -17.3%4.5% conv.
kraft wrapping paper roll8K/yr +18.4%4.5% conv.
plain wrapping paper roll8K/yr -19.8%3.6% conv.

All search terms

Top kraft paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB

PH PERKHOMY£5.944.7★5,322 rev

Triplast Brown ECO Kraft Paper (400mm x 30m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft

Triplast£5.344.6★17,547 rev

Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft

Triplast£4.184.6★134 rev

Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration

DXTXTJ£4.184.5★95 rev

RUSPEPA Kraft Wrapping Paper Roll - Mini Roll - Green Leaf Design Great for Birthday Party Baby Shower - 43.2cm x 10m

RUSPEPA£8.274.7★1,006 rev

Newest

by launch date

Brown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1

THE BELL£3.3410 rev

3mo ago

43cm x 10M Flower Gift Wrapping Paper Roll - Kraft Wrapping Paper Recyclable Paper for Birthday Wedding Gift Decoration

BIULDPY£5.9217 rev

6mo ago

AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper

AVLASH£5.149 rev

8mo ago

Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft

Triplast£4.18134 rev

10mo ago

Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration

DXTXTJ£4.1895 rev

1y ago

What buyers say about kraft paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Great quality, beautiful pattern and colour”

Value For Money13%

“Value for Money”

Advertised Vs Actual Product8%

“As advertised”

Paper Quality7%

“A sturdy quality paper”

Design-Overall5%

“The design is absolutely beautiful”

Thickness5%

“Very thick paper its good quality”

Color4%

“It is such a lovely colour”

Size-Overall3%

“Great size”

Eco Friendliness3%

“eco-friendly which is even better”

Gifting Purpose3%

“Would be great for wrapping a gift too”

What buyers complain about

Size-Overall15%

“Not fit for purpose”

Thickness13%

“Not very thick”

Color12%

“Colours off”

Advertised Vs Actual Product8%

“I didn't really look at the listing”

Quality-Overall7%

“not as good as others Ive used”

Adhesion/Stickiness6%

“would not stick too it”

Strength5%

“string is a bit fragile”

Paper Quality4%

“Not very good for wrapping paper”

Material Quality3%

“Rubbish”

Value For Money1%

“Quite pricey”

Top return reasons

Size-Overall40%

Quality-Overall10%

Paper Quality9%

Color8%

Value For Money5%

Thin4%

Advertised Vs Actual Product3%

Thickness3%

Defective Material/Parts3%

Compatibility-Overall3%

Common questions

Is kraft paper profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (40/100).
How competitive is the kraft paper niche?: 19 brands and 28 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in kraft paper?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 0.3%.
When does demand for kraft paper peak?: Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.
What does it cost to enter the kraft paper niche?: Listings span £3.34–£8.72; the average listing price is £6.37 (sweet spot $15–$100). The average incumbent carries 3,222 reviews — the moat a new listing must climb.