Kraft Paper
FailPrices span $3.34–$8.72, mostly outside the sweet spot, so Kraft Paper is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £33K/yr80K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 28 sellers
Flapen Score
Kraft Paper against its category
The dotted line is the Home & Garden average. Past it, Kraft Paper is stronger. Inside it, weaker.
Market
The Kraft Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kraft Paper 80K times last year and spent an estimated £33K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £33Ka year
- Peak month
- December10.3× the quietest month
- Top search term
- kraft wrapping paper40K searches a year
02 · Price
A sale here is worth £6.37.
Listings sell for £6.37 on average, from £3.34 to £8.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.37 that is £637 to £2K a year per listing.
- Average price
- £6.37under the $15 to $100 sweet spot
- Price range
- £3.34–£8.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £637–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #234 within Paper & Paper Crafts. It carries 3,222 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 93%
- Out of stock, average day
- 1.7%
- Average rank
- #234in Paper & Paper Crafts
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,222per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Kraft Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago

Triplast Brown ECO Kraft Paper (400mm x 30m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 4y ago

Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago

Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

RUSPEPA Kraft Wrapping Paper Roll - Mini Roll - Green Leaf Design Great for Birthday Party Baby Shower - 43.2cm x 10m
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 1,006
- Age
- 1y ago
Trending
estimated 90-day click momentum
Brown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

43cm x 10M Flower Gift Wrapping Paper Roll - Kraft Wrapping Paper Recyclable Paper for Birthday Wedding Gift Decoration
- Price
- £5.92
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6mo ago

RUSPEPA Kraft Wrapping Paper Roll - Colorful Star Design for All Occasions - 43 cm x 10 m
- Price
- £7.44
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 4y ago

AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago

Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
Newest
by launch date
Brown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

43cm x 10M Flower Gift Wrapping Paper Roll - Kraft Wrapping Paper Recyclable Paper for Birthday Wedding Gift Decoration
- Price
- £5.92
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6mo ago

AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago

Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago

Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
28
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 87%
Open market
23%
- Triplast26%
- PH PERKHOMY21%
- RUSPEPA14%
- DOJoykey7%
- DXTXTJ6%
- BIULDPY3%
Demand
Kraft Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Search terms
Top Kraft Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kraft wrapping paper40K/yr
- plain wrapping paper25K/yr
- kraft wrapping paper roll8K/yr
- plain wrapping paper roll8K/yr
Reviews and returns
What reviews say buyers love and hate about Kraft Paper
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kraft Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









