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Kraft Paper

Fail

Prices span $3.34–$8.72, mostly outside the sweet spot, so Kraft Paper is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£33K/yr80K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
52%top-5 click share · 19 brands · 28 sellers

Flapen Score

Kraft Paper against its category

The dotted line is the Home & Garden average. Past it, Kraft Paper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kraft Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kraft Paper 80K times last year and spent an estimated £33K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
6.4%
Market size, estimated
£33Ka year
Peak month
December10.3× the quietest month
Top search term
kraft wrapping paper40K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £3.34 to £8.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £6.37 that is £637 to £2K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£3.34–£8.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£637–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #234 within Paper & Paper Crafts. It carries 3,222 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
1.7%
Average rank
#234in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,222per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kraft Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

23%

  • Triplast26%
  • PH PERKHOMY21%
  • RUSPEPA14%
  • DOJoykey7%
  • DXTXTJ6%
  • BIULDPY3%

Demand

Kraft Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Kraft Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kraft wrapping paper40K/yr
  • plain wrapping paper25K/yr
  • kraft wrapping paper roll8K/yr
  • plain wrapping paper roll8K/yr

Reviews and returns

What reviews say buyers love and hate about Kraft Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.03

Not fit for purpose

narrower than expected

Tiny

Thickness13%−0.07

Not very thick

This is thin and rips

this paper is so thin you can see through it

Color12%−0.06

Colours off

A little darker in colour than expected

not navy blue as advertised

Advertised Vs Actual Product8%−0.03

I didn't really look at the listing

Check width size as picture is misleading

Its not a full width roll. Its only 45cm wide. I know it says that in the description, but when is wrapping paper ever 45cm wide!!! Yet another seemingly good deal, but its not!

Quality-Overall7%+2.77

not as good as others Ive used

Poor quality

Love

Quality-Overall35%+2.77

Great quality, beautiful pattern and colour

Brilliant quality

Good quality and attractive roll of wrapping paper

Value For Money13%+0.80

Value for Money

Excellent value

Good Value

Advertised Vs Actual Product8%−0.03

As advertised

As described

Exactly as advertised

Paper Quality7%+0.11

A sturdy quality paper

Well priced and fairly strong paper

Excellent paper

Design-Overall5%+0.45

The design is absolutely beautiful

Nice design

the polka dot design is suitable for everyone

Return

0.3% Return rate 58% Fixable by listing

Size-Overall40%▅▅▅▆▆█

Not fit for purpose

narrower than expected

Tiny

Quality-Overall10%██▄▆▅▂

not as good as others Ive used

Poor quality

Paper Quality9%█▄▄▁▆▃

Not very good for wrapping paper

therefore the paper was ruined throughout the whole roll

Triplast paper

Color8%▁▃▇█▂▅

Colours off

A little darker in colour than expected

not navy blue as advertised

Value For Money5%▅▆█▁▆▄

Quite pricey

a little on the expensive side

The only downside is the price

FAQ

Common Kraft Paper questions

Answered from the same tracked data.