Kraft Paper
prices mostly outside the sweet spot ($3.34–$8.72) — Kraft Paper doesn't clear our bar today.
Flapen Score
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Is Kraft Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kraft Paper is a £33K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Kraft Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.8% over the last 90 days and 6.4% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Kraft Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PerkHomy Brown Kraft Paper Roll (445mm x 30m) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB
- Price
- £5.94
- Rating
- 4.7/5
- Reviews
- 5,322
- Age
- 2y ago
Triplast Brown ECO Kraft Paper (400mm x 30m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £5.34
- Rating
- 4.6/5
- Reviews
- 17,547
- Age
- 4y ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
RUSPEPA Kraft Wrapping Paper Roll - Mini Roll - Green Leaf Design Great for Birthday Party Baby Shower - 43.2cm x 10m
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 1,006
- Age
- 1y ago
Trending
90-day click momentum
Brown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
43cm x 10M Flower Gift Wrapping Paper Roll - Kraft Wrapping Paper Recyclable Paper for Birthday Wedding Gift Decoration
- Price
- £5.92
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6mo ago
RUSPEPA Kraft Wrapping Paper Roll - Colorful Star Design for All Occasions - 43 cm x 10 m
- Price
- £7.44
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 4y ago
AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
Newest
by launch dateBrown Paper Roll 5m X 50cm 60gsm Strong Kraft Packing Paper Roll For Gift Wrapping Parcels & Crafts Brown Wrapping Paper Roll Pack Of 1
- Price
- £3.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago
43cm x 10M Flower Gift Wrapping Paper Roll - Kraft Wrapping Paper Recyclable Paper for Birthday Wedding Gift Decoration
- Price
- £5.92
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 6mo ago
AVLASH Brown ECO Kraft Wrapping Paper 400mm x 30m Recyclable Brown Paper
- Price
- £5.14
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Triplast Brown ECO Kraft Paper (400mm x 10m) - Eco-Conscious & Recyclable - Multipurpose Wrapping Paper Roll with a Premium & Rustic Finish - Ideal for Gift Wrapping Parcel Packing Arts & Craft
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10mo ago
Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration
- Price
- £4.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
23%
- Triplast26%
- PH PERKHOMY21%
- RUSPEPA14%
- DOJoykey7%
- DXTXTJ6%
- BIULDPY3%
Kraft Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Top Kraft Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kraft wrapping paper40K/yr
- plain wrapping paper25K/yr
- kraft wrapping paper roll8K/yr
- plain wrapping paper roll8K/yr
What reviews say buyers love and hate about Kraft Paper
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great quality, beautiful pattern and colour”
“Value for Money”
“As advertised”
“A sturdy quality paper”
“The design is absolutely beautiful”
What buyers complain about
75% of reviews“Not fit for purpose”
“Not very thick”
“Colours off”
“I didn't really look at the listing”
“not as good as others Ive used”
Kraft Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kraft Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
