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Kotlie 5 in 1 Coffee Machine

Fail

The top 5 brands take 99% of clicks, so Kotlie 5 in 1 Coffee Machine is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£38K/yr23K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
55%top-5 click share · 6 brands · 11 sellers

Flapen Score

Kotlie 5 in 1 Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Kotlie 5 in 1 Coffee Machine is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kotlie 5 in 1 Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kotlie 5 in 1 Coffee Machine 23K times last year and spent an estimated £38K. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
1.7%
Market size, estimated
£38Ka year
Top search term
5 in 1 coffee machine10K searches a year

02 · Price

A sale here is worth £97.68.

Listings sell for £97.68 on average, from £60.73 to £133.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £97.68 that is £0 to £10K a year per listing.

Average price
£97.68inside the $15 to $100 sweet spot
Price range
£60.73–£133.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 47.7% of listings are out of stock. The average listing ranks #103 within Coffee, Tea & Espresso. It carries 298 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
47.7%
Average rank
#103in Coffee, Tea & Espresso
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
20

04 · Newcomers

Amazon counts 7 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Kotlie 5 in 1 Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

11

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • KOTLIE66%
  • CAPXSNOB26%
  • LLIVEKIT3%
  • KEEPLUCK3%
  • Hamilton Beach2%
  • PHILIPS1%

Demand

Kotlie 5 in 1 Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 6.2× · 7 of 12 months tracked

Search terms

Top Kotlie 5 in 1 Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 in 1 coffee machine10K/yr
  • kotlie 5 in 1 coffee machine7K/yr
  • kotlie coffee machines3K/yr
  • kotlie3K/yr

Reviews and returns

What reviews say buyers love and hate about Kotlie 5 in 1 Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof15%

a small leak developed

Leaks

leaked everywhere

Durability8%−0.13

Broke down after a couple of weeks

tends to fail after a year

Broke after a month

Size-Overall7%−0.03

and for me it is quite a big but

The pods don't fit

This is quite small

Ease Of Use5%+1.08

Messy to use

its not as straightforward as it could be

harder to push

Smell4%−0.06

Can't get rid of the chemical smell and taste

Plastic smell

is smells really bad

Love

Ease Of Use18%+1.08

It is easy to operate

Its really straightforward to use

Easy to use

Value For Money10%+0.69

Excellent price

Great value

Excellent value

Quality-Overall10%+0.42

Good quality build

Good quality

Great build quality

Design-Overall5%−0.01

the design is stylish

Great design

The design is sleek

Compactness5%+0.48

Compact coffee machine

Nice and compact

It is a fantastic compact machine

Return

6.5% Return rate 14% Fixable by listing

Leak-Proof25%▆▄▅█▇▄

a small leak developed

Leaks

leaked everywhere

Functionality-Overall14%▃▄█▅▇█

doesn't do the job

still it would not work

Machine didnt work

Size-Overall7%▄▇▆▆▃█

and for me it is quite a big but

The pods don't fit

This is quite small

Heating7%▅▂▃▃▆█

comes out really hot

doesnt make the coffee hot

not very warm

Quality-Overall6%▃▇▁▂▂█

FAQ

Common Kotlie 5 in 1 Coffee Machine questions

Answered from the same tracked data.