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Koonie Fan

Fail

The top 5 brands take 100% of clicks, so Koonie Fan is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£18K/yr12K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
90%top-5 click share · 4 brands · 8 sellers

Flapen Score

Koonie Fan against its category

The dotted line is the Home & Garden average. Past it, Koonie Fan is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koonie Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Koonie Fan 12K times last year and spent an estimated £18K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.9%
Market size, estimated
£18Ka year
Top search term
koonie fan6K searches a year

02 · Price

A sale here is worth £25.40.

Listings sell for £25.40 on average, from £9.64 to £32.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £25.40 that is £3K to £6K a year per listing.

Average price
£25.40inside the $15 to $100 sweet spot
Price range
£9.64–£32.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Heating, Cooling & Air Quality. It carries 7,063 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Heating, Cooling & Air Quality
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,063per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Koonie Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Koonie83%
  • BIVBTP10%
  • EasyAcc4%
  • Warmco3%
  • Open — no brand owns it (0%)

Search terms

Top Koonie Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koonie fan6K/yr
  • koonie 10000mah clip on fan5K/yr
  • koonie portable fan1K/yr

Reviews and returns

What reviews say buyers love and hate about Koonie Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging17%−0.10

takes a while to charge

when out of power it takes about two hours to fully charge

Charged once then just stopped

Size-Overall14%+0.26

Looks bigger

Small

It's a very small fan I thought it will be bit bigger

Durability6%−0.04

Charged once then just stopped

As I have only used this 3 times I don't know how durable this fan will be

Only used a few times and now wont work

Value For Money4%−0.02

A bit expensive for what it is

Overpriced

It's definitely overpriced

Advertised Vs Actual Product3%−0.03

Inaccurate description

Love

Strength18%+1.78

Still going strong

Good, powerful fan

They look nice and stable

Battery Life12%+0.29

Battery life is good

Battery lasts a decent amount of time

Battery lasts for two full nights

Noise Level11%+1.24

very quiet

It isn't loud at all

Quiet and Powerful

Charging10%−0.10

holds the charge well

Easy to charge

It came to us already charged up which was great

Value For Money7%−0.02

well worth the money

Good value for money

Good for the price

Return

0.6% Return rate 25% Fixable by listing

Charging19%█▁▄▂▄▄

takes a while to charge

when out of power it takes about two hours to fully charge

Charged once then just stopped

Size-Overall18%▁▁▅█▄▅

Looks bigger

Small

It's a very small fan I thought it will be bit bigger

Functionality-Overall13%▁▁▁▃█▅

it turns off

Strength12%▁█▇▁▃▃
Battery Life6%▁▁▁▁▃█

Only little niggle is the led indicators for battery charge and power setting are very, very dim

FAQ

Common Koonie Fan questions

Answered from the same tracked data.