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Kolinsky Sable Brushes

Fail

Shoppers spend only $69K a year here, so Kolinsky Sable Brushes is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£69K/yr95K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
49%top-5 click share · 11 brands · 29 sellers

Flapen Score

Kolinsky Sable Brushes against its category

The dotted line is the Home & Garden average. Past it, Kolinsky Sable Brushes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kolinsky Sable Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kolinsky Sable Brushes 95K times last year and spent an estimated £69K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
3.3%
Market size, estimated
£69Ka year
Peak month
November1.7× the quietest month
Top search term
kolinsky sable brushes35K searches a year

02 · Price

A sale here is worth £22.22.

Listings sell for £22.22 on average, from £5.81 to £67.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £22.22 that is £0 to £2K a year per listing.

Average price
£22.22inside the $15 to $100 sweet spot
Price range
£5.81–£67.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #229 within Painting. It carries 1,116 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#229in Painting
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,116per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kolinsky Sable Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

29

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

11%

  • golden maple48%
  • Fuumuui13%
  • lenbicki13%
  • Nicpro8%
  • WLOT4%
  • Winsor & Newton3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Kolinsky Sable Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Kolinsky Sable Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kolinsky sable brushes35K/yr
  • sable paint brushes17K/yr
  • rosemary and co brushes11K/yr
  • artis opus brushes10K/yr
  • sable brushes5K/yr
  • rosemary and co series 335K/yr
  • artis opus6K/yr
  • sable brush3K/yr
  • kolinsky brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Kolinsky Sable Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.07

Poor quality

Cheaply made and fairly poor quality

they're getting a poor review

Paint Quality22%+1.39

not what I would expect from an expensive paintbrush

The main problem is that they lose hairs - usually directly on my wet painting which is annoying

This is very annoying as they stick to the paint

Advertised Vs Actual Product11%−0.04

Misleading description

states sable brushes -brushes does not have sable printed on them are they sable brushes. Although advertising states sable brushes brushes do not have sable on them. So are they actually sable brushes

Material Quality11%−0.09

Made is sable. animal

No good, clearly synthetic material

Durability9%−0.05

bristles began fraying after very minimal use

the head split after 2 uses

likely to fall off

Love

Quality-Overall23%−0.07

Excellent quality

Seem well made

Excellent quality fine brushes

Value For Money21%+1.59

Value for money

Good for the price

Good value for money

Paint Quality21%+1.39

They pick up paints beautifully allowing for good flow of colour

Paint brushes are excellent

useful for any detailed painting tasks

Ease Of Use6%+0.21

Very Handy

and in a handy case

Useful brushes

Advertised Vs Actual Product5%−0.04

Better than expected

As expected

Exactly what I wanted

Return

0.5% Return rate 35% Fixable by listing

Size-Overall21%▃▇▃▃█▇
Quality-Overall20%▇██▇▆▆

Poor quality

Cheaply made and fairly poor quality

they're getting a poor review

Paint Quality13%▁█▄▆▇█

not what I would expect from an expensive paintbrush

The main problem is that they lose hairs - usually directly on my wet painting which is annoying

This is very annoying as they stick to the paint

Advertised Vs Actual Product8%█▁▂▁▄▂

Misleading description

states sable brushes -brushes does not have sable printed on them are they sable brushes. Although advertising states sable brushes brushes do not have sable on them. So are they actually sable brushes

Defective Material/Parts8%▁▃▄▄█▆

FAQ

Common Kolinsky Sable Brushes questions

Answered from the same tracked data.