Koi Fish Food
PassKoi Fish Food scores 70 out of 100, a Pass. Shoppers spend $371K a year here, search demand grew +121.2% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £371K/yr155K searches / yr
- 90-day growth
- +121.2%search demand this quarter
- Competition
- 46%top-5 click share · 12 brands · 40 sellers
Flapen Score
Koi Fish Food against its category
The dotted line is the Home & Garden average. Past it, Koi Fish Food is stronger. Inside it, weaker.
Market
The Koi Fish Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Koi Fish Food 155K times last year and spent an estimated £371K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.
01 · Demand
11.9% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +121.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +121.2%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £371Ka year
- Peak month
- July11.4× the quietest month
- Top search term
- koi fish food70K searches a year
02 · Price
A sale here is worth £20.11.
Listings sell for £20.11 on average, from £3.88 to £90.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.11 that is £5K to £10K a year per listing.
- Average price
- £20.11inside the $15 to $100 sweet spot
- Price range
- £3.88–£90.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Garden Décor. It carries 787 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Garden Décor
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 787per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Koi Fish Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HERONS - Koi Trio Pellets 3mm Premium Koi Fish Food For Japanese Koi and Other Pond Fish Prebiotic Pellets With Spirulina Omega 3 Amino Acids Colour and Growth Enhancing - 1Kg
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 1,836
- Age
- 7y ago

Tetra Koi Pond Fish Food Sticks 1.5kg - biologically balanced for koi fish
- Price
- £19.64
- Rating
- 4.7/5
- Reviews
- 1,871
- Age
- 16y ago

HERONS - Koi Growth & Colour Pellets 6mm Premium Pond Fish Food For Koi Carp Shubunkin and Goldfish Growth and Colour Enhancing High Protein Multi Ingredient 1Kg
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 7y ago

HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago

Koi carp 30% protein GROWER pond feed all natural pellets (Adult size) 10kg
- Price
- £23.17
- Rating
- 4.5/5
- Reviews
- 1,427
- Age
- 9y ago
Trending
90-day click momentum
Pond Friend Koi Growth Pellets Floating Pond Fish Food 1250g 4.5mm Carp & Goldfish High Protien Diet For Fast Growth
- Price
- £14.14
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

Walters Variety Sticks (10L Refill Bag) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Pond Sticks in Stay Fresh EasyTubs and Refill Bags
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 5y ago

Pond Friend Mixed Fish Food Sticks 1820g High-Weight Premium Floating Pellets for Koi Carp Goldfish & Surface Feeding Pond Fish
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 3y ago

Kockney Koi Superior mix with added sirulina and vitamin C 2 KG
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 503
- Age
- 7y ago

Tetra Koi Pond Fish Food Colour & Growth Sticks 270g - biologically balanced for larger koi fish
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 14y ago
Newest
by launch date
starmerbaits (COLOUR ENHANCER GROWER PRO) high protein koi carp pond feed pellets (adult) 10kg
- Price
- £28.29
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 1y ago

Walters Variety Sticks 40L Bag for Goldfish Koi Carp and all Cold Water Pond Fish. Balanced complete lightweight floating pond fish food with natural ingredients. 3kg bag
- Price
- £21.45
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

Walters Variety Pellets (lightweight) 40L bag for Goldfish Koi Carp and all Cold Water Pond Fish. Nutritionally balanced complete floating fish food with natural ingredients
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago

HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago

Pond Friend Koi Growth Pellets Floating Pond Fish Food 1250g 4.5mm Carp & Goldfish High Protien Diet For Fast Growth
- Price
- £14.14
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
40
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
16%
- HERONS37%
- Tetra13%
- Extra Select11%
- Walter Products Wildlife and Aquatics10%
- STARMER aquatic feed7%
- Pond Friend6%
- Open — no brand owns it (6 brands, 16%)
Demand
Koi Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×
Search terms
Top Koi Fish Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- koi fish food70K/yr
- koi food46K/yr
- koi fish food pellets11K/yr
- koi carp fish food for pond11K/yr
- koi pellets5K/yr
- koi food 10kg4K/yr
- koi sticks4K/yr
- carp food3K/yr
Reviews and returns
What reviews say buyers love and hate about Koi Fish Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But a lot smaller than the floating sticks
The koi seem to like it the bag looked bigger in the pictures
Expected then to be a bit bigger
Cheap koi food
cheap, turned my pond into soup
Poor quality
Fish love it bit expensive
Not worth the money
Valve for money
Fish seem to like it I can't say what it tastes like as I have no intention of trying it
MY FISH DO NOT LIKE THIS FOOD
Bad for water quality
Love
Excellent value
Great value
Much less expensive
Good Quality food
Excellent product
Good quality food
my fish love it
Great product my Koi love it
Ideal for my koi fish
my koi love this food
Great Food
Tasty
As expected
Item described as shown
Does what it says on packet
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Koi Fish Food questions
Answered from the same tracked data.









