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Koi Fish Food

Pass

Koi Fish Food scores 70 out of 100, a Pass. Shoppers spend $371K a year here, search demand grew +121.2% this quarter, and returns run at 0.0% of orders.

Filters Trending
Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£371K/yr155K searches / yr
90-day growth
+121.2%search demand this quarter
Competition
46%top-5 click share · 12 brands · 40 sellers

Flapen Score

Koi Fish Food against its category

The dotted line is the Home & Garden average. Past it, Koi Fish Food is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koi Fish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Koi Fish Food 155K times last year and spent an estimated £371K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +121.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+121.2%
Conversion, latest week
11.9%
Market size, estimated
£371Ka year
Peak month
July11.4× the quietest month
Top search term
koi fish food70K searches a year

02 · Price

A sale here is worth £20.11.

Listings sell for £20.11 on average, from £3.88 to £90.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.11 that is £5K to £10K a year per listing.

Average price
£20.11inside the $15 to $100 sweet spot
Price range
£3.88–£90.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Garden Décor. It carries 787 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#45in Garden Décor
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
787per listing
Listings tracked
37

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Koi Fish Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

40

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

16%

  • HERONS37%
  • Tetra13%
  • Extra Select11%
  • Walter Products Wildlife and Aquatics10%
  • STARMER aquatic feed7%
  • Pond Friend6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Koi Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×

Search terms

Top Koi Fish Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • koi fish food70K/yr
  • koi food46K/yr
  • koi fish food pellets11K/yr
  • koi carp fish food for pond11K/yr
  • koi pellets5K/yr
  • koi food 10kg4K/yr
  • koi sticks4K/yr
  • carp food3K/yr

Reviews and returns

What reviews say buyers love and hate about Koi Fish Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.11

But a lot smaller than the floating sticks

The koi seem to like it the bag looked bigger in the pictures

Expected then to be a bit bigger

Quality-Overall19%+0.45

Cheap koi food

cheap, turned my pond into soup

Poor quality

Value For Money19%+2.73

Fish love it bit expensive

Not worth the money

Valve for money

Taste-Overall9%−0.03

Fish seem to like it I can't say what it tastes like as I have no intention of trying it

MY FISH DO NOT LIKE THIS FOOD

Water Resistance6%−0.03

Bad for water quality

Love

Value For Money45%+2.73

Excellent value

Great value

Much less expensive

Quality-Overall22%+0.45

Good Quality food

Excellent product

Good quality food

Pet Friendly13%

my fish love it

Great product my Koi love it

Ideal for my koi fish

Taste-Overall5%−0.03

my koi love this food

Great Food

Tasty

Advertised Vs Actual Product3%−0.02

As expected

Item described as shown

Does what it says on packet

FAQ

Common Koi Fish Food questions

Answered from the same tracked data.