Koi Fish Food
PassKoi Fish Food scores 70 out of 100, a Pass. Shoppers spend an estimated $371K a year here, search demand grew +121.2% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £371K/yr155K searches / yr
- 90-day growth
- +121.2%search demand this quarter
- Competition
- 46%top-5 click share · 12 brands · 40 sellers
Flapen Score
Koi Fish Food against its category
The dotted line is the Home & Garden average. Past it, Koi Fish Food is stronger. Inside it, weaker.
Market
The Koi Fish Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Koi Fish Food 155K times last year and spent an estimated £371K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +121.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +121.2%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £371Ka year
- Peak month
- July11.4× the quietest month
- Top search term
- koi fish food70K searches a year
02 · Price
A sale here is worth £20.11.
Listings sell for £20.11 on average, from £3.88 to £90.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.11 that is £5K to £10K a year per listing.
- Average price
- £20.11inside the $15 to $100 sweet spot
- Price range
- £3.88–£90.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Garden Décor. It carries 787 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Garden Décor
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 787per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Koi Fish Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HERONS - Koi Trio Pellets 3mm Premium Koi Fish Food For Japanese Koi and Other Pond Fish Prebiotic Pellets With Spirulina Omega 3 Amino Acids Colour and Growth Enhancing - 1Kg
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 1,836
- Age
- 7y ago

Tetra Koi Pond Fish Food Sticks 1.5kg - biologically balanced for koi fish
- Price
- £19.64
- Rating
- 4.7/5
- Reviews
- 1,871
- Age
- 16y ago

HERONS - Koi Growth & Colour Pellets 6mm Premium Pond Fish Food For Koi Carp Shubunkin and Goldfish Growth and Colour Enhancing High Protein Multi Ingredient 1Kg
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 7y ago

HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago

Koi carp 30% protein GROWER pond feed all natural pellets (Adult size) 10kg
- Price
- £23.17
- Rating
- 4.5/5
- Reviews
- 1,427
- Age
- 9y ago
Trending
estimated 90-day click momentum
Pond Friend Koi Growth Pellets Floating Pond Fish Food 1250g 4.5mm Carp & Goldfish High Protien Diet For Fast Growth
- Price
- £14.14
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago

Walters Variety Sticks (10L Refill Bag) | Pond Fish Food for Goldfish Koi and all Cold Water Pond Fish | Floating Fish Food Pond Sticks in Stay Fresh EasyTubs and Refill Bags
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 5y ago

Pond Friend Mixed Fish Food Sticks 1820g High-Weight Premium Floating Pellets for Koi Carp Goldfish & Surface Feeding Pond Fish
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 3y ago

Kockney Koi Superior mix with added sirulina and vitamin C 2 KG
- Price
- £19.56
- Rating
- 4.6/5
- Reviews
- 503
- Age
- 7y ago

Tetra Koi Pond Fish Food Colour & Growth Sticks 270g - biologically balanced for larger koi fish
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 624
- Age
- 14y ago
Newest
by launch date
starmerbaits (COLOUR ENHANCER GROWER PRO) high protein koi carp pond feed pellets (adult) 10kg
- Price
- £28.29
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 1y ago

Walters Variety Sticks 40L Bag for Goldfish Koi Carp and all Cold Water Pond Fish. Balanced complete lightweight floating pond fish food with natural ingredients. 3kg bag
- Price
- £21.45
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

Walters Variety Pellets (lightweight) 40L bag for Goldfish Koi Carp and all Cold Water Pond Fish. Nutritionally balanced complete floating fish food with natural ingredients
- Price
- £21.87
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago

HERONS Pond Sticks Mix Ultralight (10L Refill Bag) - Koi & Goldfish Food - Excellent Value - Complete Feed for all Pond Fish - Premium Variety Pond Sticks - 10 Litre
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 798
- Age
- 1y ago

Pond Friend Koi Growth Pellets Floating Pond Fish Food 1250g 4.5mm Carp & Goldfish High Protien Diet For Fast Growth
- Price
- £14.14
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
40
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 85%
Open market
16%
- HERONS37%
- Tetra13%
- Extra Select11%
- Walter Products Wildlife and Aquatics10%
- STARMER aquatic feed7%
- Pond Friend6%
- Open — no brand owns it (6 brands, 16%)
Demand
Koi Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×
Search terms
Top Koi Fish Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- koi fish food70K/yr
- koi food46K/yr
- koi fish food pellets11K/yr
- koi carp fish food for pond11K/yr
- koi pellets5K/yr
- koi food 10kg4K/yr
- koi sticks4K/yr
- carp food3K/yr
Reviews and returns
What reviews say buyers love and hate about Koi Fish Food
We read the reviews and the return reasons for every product selling here.
“But a lot smaller than the floating sticks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Koi Fish Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









