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Koi Fish Food

Pass

Koi Fish Food scores 70 out of 100, a Pass. Shoppers spend an estimated $371K a year here, search demand grew +121.2% this quarter, and an estimated 0.0% of orders come back.

Filters Trending
Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£371K/yr155K searches / yr
90-day growth
+121.2%search demand this quarter
Competition
46%top-5 click share · 12 brands · 40 sellers

Flapen Score

Koi Fish Food against its category

The dotted line is the Home & Garden average. Past it, Koi Fish Food is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Koi Fish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Koi Fish Food 155K times last year and spent an estimated £371K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +121.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+121.2%
Conversion, latest week
11.9%
Market size, estimated
£371Ka year
Peak month
July11.4× the quietest month
Top search term
koi fish food70K searches a year

02 · Price

A sale here is worth £20.11.

Listings sell for £20.11 on average, from £3.88 to £90.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.11 that is £5K to £10K a year per listing.

Average price
£20.11inside the $15 to $100 sweet spot
Price range
£3.88–£90.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Garden Décor. It carries 787 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#45in Garden Décor
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
787per listing
Listings tracked
37

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Koi Fish Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

40

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 85%

Open market

16%

  • HERONS37%
  • Tetra13%
  • Extra Select11%
  • Walter Products Wildlife and Aquatics10%
  • STARMER aquatic feed7%
  • Pond Friend6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Koi Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×

Search terms

Top Koi Fish Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • koi fish food70K/yr
  • koi food46K/yr
  • koi fish food pellets11K/yr
  • koi carp fish food for pond11K/yr
  • koi pellets5K/yr
  • koi food 10kg4K/yr
  • koi sticks4K/yr
  • carp food3K/yr

Reviews and returns

What reviews say buyers love and hate about Koi Fish Food

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Value For Money”
22%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“But a lot smaller than the floating sticks”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Koi Fish Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data