Knitting Wool
soft demand (-36.1% this quarter) — Knitting Wool doesn't clear our bar today.
Flapen Score
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Is Knitting Wool profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Knitting Wool is a £371K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Knitting Wool: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.1% over the last 90 days and 1.9% of searches end in a purchase.
£371K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 33 products
Top Knitting Wool products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago
ilauke Crochet Yarn 20 Colours x 30 g Hand Knitting Yarns Acrylic Wool for Knitting Crochet and Crafts
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 3,665
- Age
- 6y ago
Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Korbond DK Beige Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 9y ago
12 Pack Double Knitting Yarn Acrylic Wool Crochet Yarn for Small Yarn Projects Handcrafts 10g
- Price
- £6.21
- Rating
- 3.8/5
- Reviews
- 3,794
- Age
- 6y ago
Trending
90-day click momentum
Hayfield Bonus DK Double Knitting Powder Blue (960) 100g by Sirdar
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 14y ago
HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
- Price
- £4.96
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 8mo ago
ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago
Utopia Crafts DK Double Knitting Yarn 100g (Olive Oil)
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Newest
by launch dateHOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
- Price
- £4.96
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 8mo ago
AOTWAN Crochet Yarn Acrylic Yarn Knitting Wool 12Pcs x 25g Crochet Wool for Crochet Kits for Beginners Adults Knitting and Crafts Multi-Color
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago
12X 50g Double Knitting Yarn 100% Acrylic Knitting Colourful DK 600g Perfect for Any Crochet and Knitting Mini Project Knitting Wool Crochet Ideal for Beginners Kids Crafts
- Price
- £10.09
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Yalixuan 12 x 25g Crochet Yarn Acrylic Yarn Knitting Wool Hand Knitting Yarns Crochet Kits Crochet Wool for Crochet Knitting and Crafts Multi-Color
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago
ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
41
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
21%
- Sirdar26%
- Utopia Crafts20%
- ilauke12%
- KORBOND7%
- YINVA6%
- AOTWAN6%
Knitting Wool demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top Knitting Wool search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yarn618K/yr
- wool482K/yr
- crochet yarn265K/yr
- knitting wool243K/yr
- yarn for crochet89K/yr
- wool for crochet87K/yr
- wool for knitting 100g balls180K/yr
- dk wool for knitting 100g balls86K/yr
- dk yarn99K/yr
- double knitting wool 100g balls98K/yr
What reviews say buyers love and hate about Knitting Wool
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful colours”
“Excellent value”
“Good quality yarn”
“Reasonable quality for price”
“Lovely and soft”
What buyers complain about
66% of reviews“Little tiny balls turn up”
“it may be cheap”
“Poor quality, breaks repeatedly”
“not like in the picture”
“The pink is too bold unfortunately”
Knitting Wool return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Knitting Wool questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
