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Knitting Wool

Fail

Demand is soft, at -36.1% this quarter, so Knitting Wool is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£371K/yr2.7M searches / yr
90-day growth
-36.1%search demand this quarter
Competition
42%top-5 click share · 16 brands · 41 sellers

Flapen Score

Knitting Wool against its category

The dotted line is the Home & Garden average. Past it, Knitting Wool is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Wool 2.7M times last year and spent an estimated £371K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
1.9%
Market size, estimated
£371Ka year
Peak month
November2.3× the quietest month
Top search term
yarn618K searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £1.69 to £16.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.30 that is £7K to £9K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£1.69–£16.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Art & Craft Supplies. It carries 4,963 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#85in Art & Craft Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,963per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Knitting Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

41

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

21%

  • Sirdar26%
  • Utopia Crafts20%
  • ilauke12%
  • KORBOND7%
  • YINVA6%
  • AOTWAN6%

Demand

Knitting Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Knitting Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yarn618K/yr
  • wool482K/yr
  • crochet yarn265K/yr
  • knitting wool243K/yr
  • yarn for crochet89K/yr
  • wool for crochet87K/yr
  • wool for knitting 100g balls180K/yr
  • dk wool for knitting 100g balls86K/yr
  • dk yarn99K/yr
  • double knitting wool 100g balls98K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.17

Little tiny balls turn up

too small

the balls are quite small

Value For Money9%+0.49

it may be cheap

not worth the money sadly

Pricey

Quality-Overall7%+0.34

Poor quality, breaks repeatedly

not the best

Not good quality

Advertised Vs Actual Product5%−0.04

not like in the picture

Misleading image

Description on website was not accurate

Color4%+0.99

The pink is too bold unfortunately

the lemon colour was not very yellow more like a cream

Love

Color25%+0.99

Beautiful colours

Beautiful colour

The colours are vibrant

Value For Money14%+0.49

Excellent value

Good price

Excellent value for money

Upholstery/Fabric Quality13%+1.20

Good quality yarn

Very good wool easy to use and nice color

Fantastic quality wool

Quality-Overall11%+0.34

Reasonable quality for price

Its a good quality set

Beautiful quality

Soft Feel10%

Lovely and soft

Nice soft colours

soft to touch

Return

0.5% Return rate 58% Fixable by listing

Color25%█▅▇▅▅▆

The pink is too bold unfortunately

the lemon colour was not very yellow more like a cream

Size-Overall23%▇▇▆█▄▆

Little tiny balls turn up

too small

the balls are quite small

Thin11%▄███▆▇
Material Quality11%▂▇▅▆█▅

Not very good wool

Wool cheap and thin

Disappointed with this product as some of the balls of wool

Quality-Overall11%▄▄▃▃▆█

Poor quality, breaks repeatedly

not the best

Not good quality

FAQ

Common Knitting Wool questions

Answered from the same tracked data.