Knitting Wool
FailDemand is soft, at -36.1% this quarter, so Knitting Wool is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £371K/yr2.7M searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 42%top-5 click share · 16 brands · 41 sellers
Flapen Score
Knitting Wool against its category
The dotted line is the Home & Garden average. Past it, Knitting Wool is stronger. Inside it, weaker.
Market
The Knitting Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Knitting Wool 2.7M times last year and spent an estimated £371K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £371Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- yarn618K searches a year
02 · Price
A sale here is worth £7.30.
Listings sell for £7.30 on average, from £1.69 to £16.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.30 that is £7K to £9K a year per listing.
- Average price
- £7.30under the $15 to $100 sweet spot
- Price range
- £1.69–£16.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Art & Craft Supplies. It carries 4,963 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 0.9%
- Average rank
- #85in Art & Craft Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,963per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Knitting Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago

ilauke Crochet Yarn 20 Colours x 30 g Hand Knitting Yarns Acrylic Wool for Knitting Crochet and Crafts
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 3,665
- Age
- 6y ago

Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Korbond DK Beige Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 9y ago

12 Pack Double Knitting Yarn Acrylic Wool Crochet Yarn for Small Yarn Projects Handcrafts 10g
- Price
- £6.21
- Rating
- 3.8/5
- Reviews
- 3,794
- Age
- 6y ago
Trending
90-day click momentum
Hayfield Bonus DK Double Knitting Powder Blue (960) 100g by Sirdar
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 14y ago

HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
- Price
- £4.96
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 8mo ago

ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago

Utopia Crafts DK Double Knitting Yarn 100g (Olive Oil)
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Newest
by launch date
HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
- Price
- £4.96
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 8mo ago

AOTWAN Crochet Yarn Acrylic Yarn Knitting Wool 12Pcs x 25g Crochet Wool for Crochet Kits for Beginners Adults Knitting and Crafts Multi-Color
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago

12X 50g Double Knitting Yarn 100% Acrylic Knitting Colourful DK 600g Perfect for Any Crochet and Knitting Mini Project Knitting Wool Crochet Ideal for Beginners Kids Crafts
- Price
- £10.09
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

Yalixuan 12 x 25g Crochet Yarn Acrylic Yarn Knitting Wool Hand Knitting Yarns Crochet Kits Crochet Wool for Crochet Knitting and Crafts Multi-Color
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago

ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
41
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
21%
- Sirdar26%
- Utopia Crafts20%
- ilauke12%
- KORBOND7%
- YINVA6%
- AOTWAN6%
Demand
Knitting Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Knitting Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yarn618K/yr
- wool482K/yr
- crochet yarn265K/yr
- knitting wool243K/yr
- yarn for crochet89K/yr
- wool for crochet87K/yr
- wool for knitting 100g balls180K/yr
- dk wool for knitting 100g balls86K/yr
- dk yarn99K/yr
- double knitting wool 100g balls98K/yr
Reviews and returns
What reviews say buyers love and hate about Knitting Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Little tiny balls turn up
too small
the balls are quite small
it may be cheap
not worth the money sadly
Pricey
Poor quality, breaks repeatedly
not the best
Not good quality
not like in the picture
Misleading image
Description on website was not accurate
The pink is too bold unfortunately
the lemon colour was not very yellow more like a cream
Love
Beautiful colours
Beautiful colour
The colours are vibrant
Excellent value
Good price
Excellent value for money
Good quality yarn
Very good wool easy to use and nice color
Fantastic quality wool
Reasonable quality for price
Its a good quality set
Beautiful quality
Lovely and soft
Nice soft colours
soft to touch
Return
0.5% Return rate 58% Fixable by listing
The pink is too bold unfortunately
the lemon colour was not very yellow more like a cream
Little tiny balls turn up
too small
the balls are quite small
Not very good wool
Wool cheap and thin
Disappointed with this product as some of the balls of wool
Poor quality, breaks repeatedly
not the best
Not good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knitting Wool questions
Answered from the same tracked data.









