knitting wool
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£371K£371K/yr · 2.7M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,962.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Price range
Bad£1.69–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, knitting wool is a £371K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
knitting wool market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £438K–£584K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 0.9%
- Avg brand age
- 44 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
41
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
21%
- Sirdar26%
- Utopia Crafts20%
- ilauke12%
- KORBOND7%
- YINVA6%
- AOTWAN6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top knitting wool search terms
- yarn618K/yr
- wool482K/yr
- crochet yarn265K/yr
- knitting wool243K/yr
- yarn for crochet89K/yr
- wool for crochet87K/yr
- wool for knitting 100g balls180K/yr
- dk wool for knitting 100g balls86K/yr
- dk yarn99K/yr
- double knitting wool 100g balls98K/yr
Top knitting wool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
Sirdar£1.734.6★22,717 rev
ilauke Crochet Yarn 20 Colours x 30 g Hand Knitting Yarns Acrylic Wool for Knitting Crochet and Crafts
ilauke£14.064.4★3,665 rev
Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
Utopia Crafts£2.414.6★4,809 rev
Korbond DK Beige Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
KORBOND£2.214.6★9,667 rev
12 Pack Double Knitting Yarn Acrylic Wool Crochet Yarn for Small Yarn Projects Handcrafts 10g
Wendergo£6.213.8★3,794 rev
Newest
by launch date
HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
HOTUT£4.9627 rev
AOTWAN Crochet Yarn Acrylic Yarn Knitting Wool 12Pcs x 25g Crochet Wool for Crochet Kits for Beginners Adults Knitting and Crafts Multi-Color
AOTWAN£7.5464 rev
12X 50g Double Knitting Yarn 100% Acrylic Knitting Colourful DK 600g Perfect for Any Crochet and Knitting Mini Project Knitting Wool Crochet Ideal for Beginners Kids Crafts
Yerdos£10.09104 rev
Yalixuan 12 x 25g Crochet Yarn Acrylic Yarn Knitting Wool Hand Knitting Yarns Crochet Kits Crochet Wool for Crochet Knitting and Crafts Multi-Color
Yalixuan£8.8368 rev
ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
ilauke£16.291,609 rev
Trending
90-day click momentum
Hayfield Bonus DK Double Knitting Powder Blue (960) 100g by Sirdar
Sirdar£1.694.6★
HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
HOTUT£4.963.8★
ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
ilauke£16.294.5★
Utopia Crafts DK Double Knitting Yarn 100g (Olive Oil)
Utopia Crafts£2.444.6★
Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
Utopia Crafts£2.414.6★
What buyers say about knitting wool
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colours”
“Excellent value”
“Good quality yarn”
“Reasonable quality for price”
“Lovely and soft”
“Knits up nicely”
“The yarn is a 60/40 cotton-acrylic blend is ideal for beginners”
“Super easy to use”
“As advertised”
“Its a nice DK thickness”
What buyers complain about
“Little tiny balls turn up”
“it may be cheap”
“Poor quality, breaks repeatedly”
“not like in the picture”
“The pink is too bold unfortunately”
“Not very good wool”
“knots all through so she tried the next one”
“Very disappointed, I used the wool specifically for doing Icord, the wool is thick and lush in parts and thin in other”
“This yarn SPLITS”
“Its acrylic yarn so its not thick”
Top return reasons
Common questions
- Is knitting wool profitable to sell on Amazon United Kingdom?
- The niche generates £371K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the knitting wool niche?
- 16 brands and 41 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in knitting wool?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- When does demand for knitting wool peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the knitting wool niche?
- Listings span £1.69–£16.29; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 4,963 reviews — the moat a new listing must climb.