Knitting Wool
FailDemand is soft, at -36.1% this quarter, so Knitting Wool is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £371K/yr2.7M searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 42%top-5 click share · 16 brands · 41 sellers
Flapen Score
Knitting Wool against its category
The dotted line is the Home & Garden average. Past it, Knitting Wool is stronger. Inside it, weaker.
Market
The Knitting Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Knitting Wool 2.7M times last year and spent an estimated £371K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £371Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- yarn618K searches a year
02 · Price
A sale here is worth £7.30.
Listings sell for £7.30 on average, from £1.69 to £16.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.30 that is £7K to £9K a year per listing.
- Average price
- £7.30under the $15 to $100 sweet spot
- Price range
- £1.69–£16.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #85 within Art & Craft Supplies. It carries 4,963 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 0.9%
- Average rank
- #85in Art & Craft Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,963per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Knitting Wool products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sirdar Hayfield Bonus DK Double Knitting White (961) 100g
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 15y ago

ilauke Crochet Yarn 20 Colours x 30 g Hand Knitting Yarns Acrylic Wool for Knitting Crochet and Crafts
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 3,665
- Age
- 6y ago

Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Korbond DK Beige Yarn - 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool (290m Total)
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 9y ago

12 Pack Double Knitting Yarn Acrylic Wool Crochet Yarn for Small Yarn Projects Handcrafts 10g
- Price
- £6.21
- Rating
- 3.8/5
- Reviews
- 3,794
- Age
- 6y ago
Trending
estimated 90-day click momentum
Hayfield Bonus DK Double Knitting Powder Blue (960) 100g by Sirdar
- Price
- £1.69
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 14y ago

HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
- Price
- £4.96
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 8mo ago

ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago

Utopia Crafts DK Double Knitting Yarn 100g (Olive Oil)
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Utopia Crafts DK Double Knitting Yarn 100g (Baby Pink)
- Price
- £2.41
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago
Newest
by launch date
HOTUT Crochet Yarn Set 14 Packs Coloured Wool Value Pack Hand Knitting Yarns Creative Kids Arts and Craft Supplies Multi-Color Projects Handcrafts 10g for Beginners Adults
- Price
- £4.96
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 8mo ago

AOTWAN Crochet Yarn Acrylic Yarn Knitting Wool 12Pcs x 25g Crochet Wool for Crochet Kits for Beginners Adults Knitting and Crafts Multi-Color
- Price
- £7.54
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago

12X 50g Double Knitting Yarn 100% Acrylic Knitting Colourful DK 600g Perfect for Any Crochet and Knitting Mini Project Knitting Wool Crochet Ideal for Beginners Kids Crafts
- Price
- £10.09
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

Yalixuan 12 x 25g Crochet Yarn Acrylic Yarn Knitting Wool Hand Knitting Yarns Crochet Kits Crochet Wool for Crochet Knitting and Crafts Multi-Color
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago

ilauke 20x30g Chenille Yarn Soft Chenille Chunky Yarn for Knitting and Crocheting with Needles Crochet Accessories and Handbag for Clothes Blankets Bags DIY
- Price
- £16.29
- Rating
- 4.5/5
- Reviews
- 1,609
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
41
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 85%
Open market
21%
- Sirdar26%
- Utopia Crafts20%
- ilauke12%
- KORBOND7%
- YINVA6%
- AOTWAN6%
Demand
Knitting Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Knitting Wool search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yarn618K/yr
- wool482K/yr
- crochet yarn265K/yr
- knitting wool243K/yr
- yarn for crochet89K/yr
- wool for crochet87K/yr
- wool for knitting 100g balls180K/yr
- dk wool for knitting 100g balls86K/yr
- dk yarn99K/yr
- double knitting wool 100g balls98K/yr
Reviews and returns
What reviews say buyers love and hate about Knitting Wool
We read the reviews and the return reasons for every product selling here.
“Little tiny balls turn up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knitting Wool questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









