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Knitting Needles

Knitting Needles shows low returns (0.8%), but soft demand (-47.5% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51

Market size 45Growth 1Conversion 57Competition 67Returns 96Price range 39Avg price 24Brand share 86Review moat 61Quality gap 63
This niche Category average · 5,777 niches

Is Knitting Needles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Knitting Needles is a £237K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.

Knitting Needles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -47.5% over the last 90 days and 4.8% of searches end in a purchase.

£237K

revenue / yr

Units sold / yr30K
Search volume / yr-47.5%565K
Conversion rate4.8%
Avg price£8.66

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers29 · 64
Top-5 product click share45%
Open market51%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 41 products

Sponsored placement90%
New entrants (1y)16· 0 succeeded
Avg rating4.4★
Avg reviews1,073

Top Knitting Needles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£19K£28K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

64

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

45%

Top 20: 82%

Open market

44%

  • Woolbro13%
  • GFUEIGJ11%
  • BCMRUN10%
  • Aeelike8%
  • H&S8%
  • Musiook7%

Knitting Needles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume565KCVR4.8%Products41Brands29Top 5 Brands49%OOS Rate3.9%Rating4.4★Reviews1,073Avg BSR#147
18K13KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Top Knitting Needles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • knitting needles417K/yr
  • knitting needles set71K/yr
  • short knitting needles11K/yr
  • knitting needle set14K/yr
  • knitting needle9K/yr
  • long knitting needles10K/yr
  • metal knitting needles10K/yr
  • extra long knitting needles7K/yr
  • small knitting needles4K/yr
  • short knitting needles short length4K/yr

What reviews say buyers love and hate about Knitting Needles

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall23%

Great quality needles

Value For Money17%

Great value

Size-Overall12%

Perfect for my needs, sizes are superb and a great quantity, delivery & quality spot on thank you

Advertised Vs Actual Product10%

Just what I wanted

Stitch/Finish/Polish7%

Stitches are easily moveable á I work

What buyers complain about

76% of reviews
Size-Overall28%

A bit short

Sharpness13%

Not sharp

Quality-Overall10%

Very cheap looking

Ease Of Use6%

Difficult to use needles

Strength6%

The needles are very very flimsy

Knitting Needles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Quality-Overall
14%
3Strength
6%
4Material Quality
5%
5Advertised Vs Actual Product
4%

Common Knitting Needles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Knitting Needles 53/100 on Amazon United Kingdom — Worth a look. The niche generates £237K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. Search demand moved -47.5% over the last 90 days.
Search demand for Knitting Needles on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.8× the quietest.