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Knitting Needles

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -47.5% this quarter, so Knitting Needles is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£237K/yr565K searches / yr
90-day growth
-47.5%search demand this quarter
Competition
45%top-5 click share · 29 brands · 64 sellers

Flapen Score

Knitting Needles against its category

The dotted line is the Home & Garden average. Past it, Knitting Needles is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Needles 565K times last year and spent an estimated £237K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
4.8%
Market size, estimated
£237Ka year
Peak month
November2.8× the quietest month
Top search term
knitting needles417K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £2.76 to £22.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £8.66 that is £4K to £6K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£2.76–£22.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #147 within Knitting & Crochet. It carries 1,073 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#147in Knitting & Crochet
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,073per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Knitting Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

64

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

45%

Top 20: 82%

Open market

44%

  • Woolbro13%
  • GFUEIGJ11%
  • BCMRUN10%
  • Aeelike8%
  • H&S8%
  • Musiook7%

Demand

Knitting Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Knitting Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knitting needles417K/yr
  • knitting needles set71K/yr
  • short knitting needles11K/yr
  • knitting needle set14K/yr
  • knitting needle9K/yr
  • long knitting needles10K/yr
  • metal knitting needles10K/yr
  • extra long knitting needles7K/yr
  • small knitting needles4K/yr
  • short knitting needles short length4K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.11

A bit short

Some parts are quite small

Too short

Sharpness13%−0.08

Not sharp

Not as sharp as I had hoped and quite thick

Not as sharp as I had hoped

Quality-Overall10%+1.12

Very cheap looking

Absolutely rubbish

Bad quality

Ease Of Use6%+0.32

Difficult to use needles

difficult to use so I bought this item

Difficult to see size

Strength6%−0.04

The needles are very very flimsy

Not As Strong As I Thought They Would Be

Cheap and not sturdy

Love

Quality-Overall23%+1.12

Great quality needles

Excellent product

Great items

Value For Money17%+0.71

Great value

Excellent value

Good price

Size-Overall12%−0.11

Perfect for my needs, sizes are superb and a great quantity, delivery & quality spot on thank you

Good range of lengths

Case size is very good

Advertised Vs Actual Product10%+1.06

Just what I wanted

Product exactly as advertised

As described

Stitch/Finish/Polish7%+0.17

Stitches are easily moveable á I work

Great assortment for sewing knitting together

have a very smooth finish

Return

0.8% Return rate 54% Fixable by listing

Size-Overall40%▇██▇▇▅

A bit short

Some parts are quite small

Too short

Quality-Overall14%▆▄▇▁▅█

Very cheap looking

Absolutely rubbish

Bad quality

Strength6%▄▅▄█▂▃

The needles are very very flimsy

Not As Strong As I Thought They Would Be

Cheap and not sturdy

Material Quality5%▄▃▂▃█▄
Advertised Vs Actual Product4%▄█▁▁▃▁

FAQ

Common Knitting Needles questions

Answered from the same tracked data.