Is knitting needles profitable to sell on Amazon United Kingdom?

The niche generates £237K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the knitting needles niche?

29 brands and 64 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in knitting needles?

Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 0.8%.

When does demand for knitting needles peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the knitting needles niche?

Listings span £2.76–£22.68; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.

knitting needles

Worth a look

Shows low returns (0.8%), but soft demand (-47.5% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,072.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£237K

£237K/yr · 565K searches

Price range

Okay£2.76–£22.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.66

avg listing price — sweet spot $15–$100

Growth

Bad-47.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, knitting needles is a £237K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

knitting needles market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £217K–£260K; units × avg price
Conversion rate: 4.8%
Avg BSR: #147
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.9%
Avg brand age: 28 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

45%

Top 20: 82%

Open market

44%

Woolbro13%
GFUEIGJ11%
BCMRUN10%
Aeelike8%
H&S8%
Musiook7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top knitting needles search terms

knitting needles417K/yr -46.1%3.6% conv.
knitting needles set71K/yr -55.9%3.4% conv.
short knitting needles11K/yr -41.8%3.3% conv.
knitting needle set14K/yr -47.0%2.0% conv.
knitting needle9K/yr -30.1%2.8% conv.
long knitting needles10K/yr -50.7%2.3% conv.
metal knitting needles10K/yr -54.8%3.8% conv.
extra long knitting needles7K/yr -51.4%0.2% conv.
small knitting needles4K/yr -29.6%3.1% conv.
short knitting needles short length4K/yr -45.1%4.2% conv.

All search terms

Top knitting needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

8 Peice Knitting Needle Set. 2 X 4mm. 2 X 5mm. 2 X 6mm. 2 X 8mm. Each Needle is aprox 25cm Long - Packaging May Vary

Woolbro£3.204.1★3,231 rev

Knitting Needle Set 22 Pcs Knitting Needles Set 25cm Long Knitting Needles Metal Single Pointed Needle for Beginners Professional Handmade DIY (11 Sizes)

GFUEIGJ£6.744.4★57 rev

H&S Knitting Needles Set - Includes 11 Metal Knitting Needles Pairs - Stainless Steel Single Pointed Needle Kit Set in Case - Long Needle Set Including 3mm 4mm 5mm & More

H&S£8.684.4★2,872 rev

22 Pcs Metal Knitting Needles Set Stainless Steel Pointed Knitting Needle Set with 11 Pairs Straight Single Pointed Needles 2-8mm Durable Long Knitting Pins Kit for Beginners & Professionals

Musiook£6.064.0★15 rev

BCMRUN 22 Pieces 2.0mm (B)-8mm (Length) Stainless Steel Single Pointed Knitting Needles (11 Pairs 11 Sizes 14 Inch) with Large Eyelet Sewing Needles

BCMRUN£9.424.6★11,563 rev

Newest

by launch date

6 PCS Knitting Needles UK 10mm 8mm 6mm Bamboo Knitting Needles Wooden KnittingPins for Beginners 25cm Long Knitting-Needle Set Wooden Knitting-Needles for Professional Knitters Kids Adults

AXHOME£3.313 rev

3mo ago

LTBBOID 22Pcs Knitting Needles Set 25cm Long Knitting Needles Stainless Steel Knitting Needles for Beginners and Professionals and DIY Crafts (11 Sizes)

LTBBOID£6.438 rev

3mo ago

13 Pairs Knitting Needles Set Stainless Steel 25cm Needles

XIAOjnHONG£7.5516 rev

7mo ago

Knitiss 13 Pairs Circular Knitting Needle Set 3.0~10.0mm 4-Inch Interchangeable Aluminum Knitting Needles with 4 Cables Round Needle with Case

Knitiss£21.23243 rev

9mo ago

Knitting Needle Set 22 Pcs Knitting Needles Set 25cm Long Knitting Needles Metal Single Pointed Needle for Beginners Professional Handmade DIY (11 Sizes)

GFUEIGJ£6.7457 rev

10mo ago

What buyers say about knitting needles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great quality needles”

Value For Money17%

“Great value”

Size-Overall12%

“Perfect for my needs, sizes are superb and a great quantity, delivery & quality spot on thank you”

Advertised Vs Actual Product10%

“Just what I wanted”

Stitch/Finish/Polish7%

“Stitches are easily moveable á I work”

Ease Of Use7%

“Easy to use”

Color5%

“Great colours good value”

Weight Light5%

“Lovely lightweight knitting needles”

Soft Feel2%

“Smooth and light”

Material Quality2%

“They are made out of plastic which is easy to use”

What buyers complain about

Size-Overall28%

“A bit short”

Sharpness13%

“Not sharp”

Quality-Overall10%

“Very cheap looking”

Ease Of Use6%

“Difficult to use needles”

Strength6%

“The needles are very very flimsy”

Thickness4%

“I should have realised there was no information in the listing about how thick they are”

Durability3%

“Snapped after only first use”

Value For Money2%

“Not worth the money even though they were cheap enough”

Functionality-Overall2%

“This product unusable”

Defective Material/Parts2%

“The screw thread on the cables are faulty”

Top return reasons

Size-Overall40%

Quality-Overall14%

Strength6%

Material Quality5%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Thickness2%

Add-Ons/Attachments2%

Sharpness2%

Compatibility-Overall2%

Common questions

Is knitting needles profitable to sell on Amazon United Kingdom?: The niche generates £237K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the knitting needles niche?: 29 brands and 64 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in knitting needles?: Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 0.8%.
When does demand for knitting needles peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the knitting needles niche?: Listings span £2.76–£22.68; the average listing price is £8.66 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.