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Knitting Machine

Fail

Demand is soft, at -50.1% this quarter, so Knitting Machine is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£238K/yr286K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
43%top-5 click share · 27 brands · 58 sellers

Flapen Score

Knitting Machine against its category

The dotted line is the Home & Garden average. Past it, Knitting Machine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Machine 286K times last year and spent an estimated £238K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
1.1%
Market size, estimated
£238Ka year
Peak month
December5.1× the quietest month
Top search term
knitting machine177K searches a year

02 · Price

A sale here is worth £74.42.

Listings sell for £74.42 on average, from £10.30 to £625.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £74.42 that is £0 to £7K a year per listing.

Average price
£74.42inside the $15 to $100 sweet spot
Price range
£10.30–£625.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #493 within Knitting & Crochet. It carries 596 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
81%
Out of stock, average day
19.5%
Average rank
#493in Knitting & Crochet
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
596per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Knitting Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 flat

Sellers

58

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

43%

Top 20: 87%

Open market

36%

  • MIAOKE16%
  • SENTRO11%
  • Caydo10%
  • CGLYYDS9%
  • Zcvtbye9%
  • M.J COMFY-LIFE8%

Demand

Knitting Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Knitting Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knitting machine177K/yr
  • crochet machine19K/yr
  • knitting machines for adults23K/yr
  • sentro knitting machine20K/yr
  • knitting machines12K/yr
  • circular knitting machine10K/yr
  • sentro 48 pin knitting machine11K/yr
  • knitting machines for sale4K/yr
  • sock knitting machine4K/yr
  • sentro5K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.21

its not working

Didn't work as expected

Doesnt work efficuently

Durability13%−0.22

and has broken within 24 hours

Broken within 2 months

Broken

Value For Money10%−0.03

At £70 it's not cheap

Pretty poor for the price

I believe that the price was very high

Ease Of Use8%+2.05

Difficult to use

Requires a lot of space to use

It was really difficult to turn

Instructions/User Manual/Troubleshooting8%

instructions are rubbish

No instructions

need to watch you tube how t o use as instructions are not clear that comes with machine

Love

Ease Of Use23%+2.05

This piece of kit is so quick to use

Easy to use

easy at a good price

Quality-Overall13%−0.04

well made product

Build quality feels solid

Good quality

Value For Money10%−0.03

Good value for money

value for money

worth it

Instructions/User Manual/Troubleshooting7%

Really clear instructions to set it up

The instructions are good

Instructions easy to follow

Assembly/Installation6%+0.41

practical it feels once set up

Installation is straightforward

So easy to set up

Return

4.5% Return rate 7% Fixable by listing

Functionality-Overall26%▆▆█▇▄▇

its not working

Didn't work as expected

Doesnt work efficuently

Defective Material/Parts18%██▄▄▅▃
Stitch/Finish/Polish10%█▅█▅█▃

I just found the dropped stitches very frustrating

Fails to pick up stitch or worse drops them

the stitches kept dropping

Size-Overall6%▂▅▄▃▆█

it DOES NOT fit that because of the difference in the handle

Small

if you're wanting to use mainly for hats then this is too small for adult sizes

Durability6%▄▄▇▅█▂

and has broken within 24 hours

Broken within 2 months

Broken

FAQ

Common Knitting Machine questions

Answered from the same tracked data.