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46

knitting machine

Skip it

Soft demand (-50.1% this quarter) — this niche doesn't clear our bar today.

Market size 45Growth 0Conversion 14Competition 70Returns 31Price range 14Avg price 84Brand share 79Review moat 73Quality gap 82

Avg price

Great£74.42

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good596.46

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£238K

£238K/yr · 286K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad£10.30–£625.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-50.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, knitting machine is a £238K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

knitting machine market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£223K–£298K
units × avg price
Conversion rate
1.1%
Avg BSR
#493
Page quality
0%
Prime
81%
Sponsored
84%
Out of stock
19.5%
Avg brand age
27 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 flat

Sellers

58

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

43%

Top 20: 87%

Open market

36%

  • MIAOKE16%
  • SENTRO11%
  • Caydo10%
  • CGLYYDS9%
  • Zcvtbye9%
  • M.J COMFY-LIFE8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.1% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Top knitting machine search terms

  • knitting machine177K/yr
  • crochet machine19K/yr
  • knitting machines for adults23K/yr
  • sentro knitting machine20K/yr
  • knitting machines12K/yr
  • circular knitting machine10K/yr
  • sentro 48 pin knitting machine11K/yr
  • knitting machines for sale4K/yr
  • sock knitting machine4K/yr
  • sentro5K/yr
All search terms

Top knitting machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£7K6%£14K9%£21K12%£29K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about knitting machine

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use23%

“This piece of kit is so quick to use”

Quality-Overall13%

“well made product”

Value For Money10%

“Good value for money”

Instructions/User Manual/Troubleshooting7%

“Really clear instructions to set it up”

Assembly/Installation6%

“practical it feels once set up”

Efficiency4%

“Works quite well”

Functionality-Overall4%

“helps keep everything running smoothly”

Stitch/Finish/Polish3%

“with consistent stitches”

Design-Overall2%

“The design is simple enough to get the hang of”

Gifting Purpose2%

“Great present”

What buyers complain about

Functionality-Overall14%

“its not working”

Durability13%

“and has broken within 24 hours”

Value For Money10%

“At £70 it's not cheap”

Ease Of Use8%

“Difficult to use”

Instructions/User Manual/Troubleshooting8%

“instructions are rubbish”

Quality-Overall7%

“Poor sales and extremely poor seller”

Stitch/Finish/Polish5%

“I just found the dropped stitches very frustrating”

Size-Overall4%

“it DOES NOT fit that because of the difference in the handle”

Assembly/Installation3%

“The setup is a bit tricky the first time”

Noise Level2%

“made awful noises as if the gears were grinding”

Top return reasons

Functionality-Overall26%
Defective Material/Parts18%
Stitch/Finish/Polish10%
Size-Overall6%
Durability6%
Quality-Overall4%
Ease Of Use4%
Mechanism Issues3%
Instructions/User Manual/Troubleshooting2%
Noise Level2%

Common questions

Is knitting machine profitable to sell on Amazon United Kingdom?
The niche generates £238K/yr across 37 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Skip it (46/100).
How competitive is the knitting machine niche?
27 brands and 58 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in knitting machine?
Top complaints mined from reviews: Functionality-Overall, Durability, Value For Money. The return rate is 4.5%.
When does demand for knitting machine peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the knitting machine niche?
Listings span £10.30–£625.79; the average listing price is £74.42 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.