knitting kit
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.23avg listing price — sweet spot $15–$100
Review moat
Good509.84avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.80–£23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 157K searches
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, knitting kit is a £44K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
knitting kit market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 8.2%
- Avg brand age
- 27 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
17
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Aeelike36%
- Knitiss26%
- Reessy17%
- Lekeeu10%
- Thoughtful Stitch4%
- Trimits3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×
Top knitting kit search terms
- knitting kit for beginners28K/yr
- knitting kits23K/yr
- knitting kits for beginners13K/yr
- knitting for beginners kit17K/yr
- knitting starter kit for adults17K/yr
- beginners knitting kit for adults13K/yr
- knitting sets for beginners adult10K/yr
- beginner knitting kit7K/yr
- knitting starter kit6K/yr
- knit kits4K/yr
Top knitting kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knitiss Knitting Kit for Beginners with Tutorial Knitting Starter Kit for Adults with Knitting Needles & Yarn Complete Knitting Set with 6 Dishcloth Patterns Knitting Gift Set
Knitiss£17.304.4★3 rev
Aeelike Knitting Starter Kit for Adults - Knitting for Beginners Kit - Make Your Own Dishcloth - Knitting Kit with Yarn Instructions Knitting Needles and Yarn Needle - Knitting Gift Set for Knitters
Aeelike£15.774.2★518 rev
Lekeeu Knitting Kit for Beginners Adults Children - 12 Colours Yarn & 2 Bamboo Knitting Needles
Lekeeu£7.424.3★129 rev
Reessy Beginner Knitting Kit Complete Knitting Kits for Beginners Adults - Make Your Own Hat Scarve Gloves Knitting Starter Kit with Instruction Knitting Needles Yarn Nice Knitting
Reessy£23.264.3★34 rev
Aeelike Knitting Needles Set Knitting Kits for Beginners Adults Knitting Set with Wool 18 Pairs of 2-10mm Bamboo Knitting Needles 25cm and Accessories Professional Knitting Starter Kit for Adults
Aeelike£16.914.2★105 rev
Newest
by launch dateKnitiss Knitting Kit for Beginners with Tutorial Knitting Starter Kit for Adults with Knitting Needles & Yarn Complete Knitting Set with 6 Dishcloth Patterns Knitting Gift Set
Knitiss£17.303 rev
Aeelike Knitting Kit - Knitting for Beginners Kit - Make Your Own Dishcloth - Knitting Starter Kit for Adults with Yarn Instructions and 25cm Metal & Bamboo Needles - Knitting Gift Set for Knitters
Aeelike£15.45518 rev
Reessy Crochet Kits for Beginners Adults 88 PCS Crochet Kit include Instructions Crochet Hooks 15Pcs × 25g Yarn Storage Bag and Knitting Accessories Complete Beginners Crochet Kit - Grey
Reessy£15.17254 rev
Reessy Beginner Knitting Kit Complete Knitting Kits for Beginners Adults - Make Your Own Hat Scarve Gloves Knitting Starter Kit with Instruction Knitting Needles Yarn Nice Knitting
Reessy£23.2634 rev
ICHOWHO 21 Pcs Knitting Kit for Beginners 12 Colours Hand Knitting Yarns & 2 Bamboo Knitting Needles Easy Knitting Set Knitting Starter Kit for Adults Dishcloths Craft Kits for Handcrafts Arts
ICHOWHO£6.8015 rev
Trending
90-day click momentumKnitiss Knitting Kit for Beginners with Tutorial Knitting Starter Kit for Adults with Knitting Needles & Yarn Complete Knitting Set with 6 Dishcloth Patterns Knitting Gift Set
Knitiss£17.304.4★
Aeelike Crochet Kits for Adults Beginners Crochet Kit with 12Pcs x 25g Crochet Yarns Instruction Ergonomic Metal Crochet Hooks 2mm-10mm Knitting Accessories Storage Bag Crochet Starter Kit - Navy Blue
Aeelike£14.714.5★
Reessy Beginner Knitting Kit Complete Knitting Kits for Beginners Adults - Make Your Own Hat Scarve Gloves Knitting Starter Kit with Instruction Knitting Needles Yarn Nice Knitting
Reessy£23.264.3★
Reessy Crochet Kits for Beginners Adults 88 PCS Crochet Kit include Instructions Crochet Hooks 15Pcs × 25g Yarn Storage Bag and Knitting Accessories Complete Beginners Crochet Kit - Grey
Reessy£15.174.4★
Aeelike Knitting Kit - Knitting for Beginners Kit - Make Your Own Dishcloth - Knitting Starter Kit for Adults with Yarn Instructions and 25cm Metal & Bamboo Needles - Knitting Gift Set for Knitters
Aeelike£15.454.2★
What buyers say about knitting kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Overall, such a lovely kit and a great introduction to knitting”
“easier to see my stitches”
“Everything she wanted to get started”
“Good for holding wool”
“Daughter enjoying it”
“Great kit i need to replace a couple of hooks so bought this grips are comfortable id recommend this if a beginner as there's multiple hooks different sizes”
“the instructions were super clear”
“Great little pack”
“Great for a first timer”
What buyers complain about
“Instructions not the best as had to go on utube a few times”
“bit smaller than expected”
“after using it for a few days I'd say the wool isn't great as it unwinds into strands making it difficult to work with”
“Cheap looking, not worth the money”
“That it doesnt work”
“it's quite thin so it's really difficult to see your stitches”
“theyre difficult to handle for a beginner”
“Not worth the money”
“break into an allergic reaction by wearing whatever you made”
“full of ads”
Top return reasons
Common questions
- Is knitting kit profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the knitting kit niche?
- 8 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in knitting kit?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Material Quality. The return rate is 0.8%.
- When does demand for knitting kit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the knitting kit niche?
- Listings span £6.80–£23.26; the average listing price is £15.23 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.