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Knitting Kit

soft demand (-52.9% this quarter) — Knitting Kit doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51

Market size 11Growth 0Conversion 23Competition 33Returns 96Price range 50Avg price 76Brand share 18Review moat 75Quality gap 81
This niche Category average · 5,777 niches

Is Knitting Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Knitting Kit is a £44K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.

Knitting Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.9% over the last 90 days and 1.9% of searches end in a purchase.

£44K

revenue / yr

Units sold / yr3K
Search volume / yr-52.9%157K
Conversion rate1.9%
Avg price£15.23

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 17
Top-5 product click share65%
Open market7%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews510

Top Knitting Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Aeelike36%
  • Knitiss26%
  • Reessy17%
  • Lekeeu10%
  • Thoughtful Stitch4%
  • Trimits3%
  • Open — no brand owns it (2 brands, 4%)

Knitting Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR1.9%Products19Brands8Top 5 Brands93%OOS Rate8.2%Rating4.2★Reviews510Avg BSR#34
18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×

Top Knitting Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • knitting kit for beginners28K/yr
  • knitting kits23K/yr
  • knitting kits for beginners13K/yr
  • knitting for beginners kit17K/yr
  • knitting starter kit for adults17K/yr
  • beginners knitting kit for adults13K/yr
  • knitting sets for beginners adult10K/yr
  • beginner knitting kit7K/yr
  • knitting starter kit6K/yr
  • knit kits4K/yr

What reviews say buyers love and hate about Knitting Kit

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Value For Money20%

Great value

Quality-Overall16%

Overall, such a lovely kit and a great introduction to knitting

Stitch/Finish/Polish7%

easier to see my stitches

Assembly/Installation6%

Everything she wanted to get started

Material Quality5%

Good for holding wool

What buyers complain about

76% of reviews
Instructions/User Manual/Troubleshooting18%

Instructions not the best as had to go on utube a few times

Size-Overall16%

bit smaller than expected

Material Quality12%

after using it for a few days I'd say the wool isn't great as it unwinds into strands making it difficult to work with

Quality-Overall8%

Cheap looking, not worth the money

Functionality-Overall6%

That it doesnt work

Knitting Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Quality-Overall
22%
3Material Quality
9%
4Instructions/User Manual/Troubleshooting
8%
5Gifting Purpose
5%

Common Knitting Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Knitting Kit 39/100 on Amazon United Kingdom — Skip it. The niche generates £44K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -52.9% over the last 90 days.
Search demand for Knitting Kit on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 7.3× the quietest.