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Knitting Kit

Fail

Demand is soft, at -52.9% this quarter, so Knitting Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£44K/yr157K searches / yr
90-day growth
-52.9%search demand this quarter
Competition
65%top-5 click share · 8 brands · 17 sellers

Flapen Score

Knitting Kit against its category

The dotted line is the Home & Garden average. Past it, Knitting Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Kit 157K times last year and spent an estimated £44K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-52.9%
Conversion, latest week
1.9%
Market size, estimated
£44Ka year
Peak month
December7.3× the quietest month
Top search term
knitting kit for beginners28K searches a year

02 · Price

A sale here is worth £15.23.

Listings sell for £15.23 on average, from £6.80 to £23.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.23 that is £0 to £2K a year per listing.

Average price
£15.23inside the $15 to $100 sweet spot
Price range
£6.80–£23.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #34 within Knitting & Crochet. It carries 510 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#34in Knitting & Crochet
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Knitting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Aeelike36%
  • Knitiss26%
  • Reessy17%
  • Lekeeu10%
  • Thoughtful Stitch4%
  • Trimits3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Knitting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Knitting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knitting kit for beginners28K/yr
  • knitting kits23K/yr
  • knitting kits for beginners13K/yr
  • knitting for beginners kit17K/yr
  • knitting starter kit for adults17K/yr
  • beginners knitting kit for adults13K/yr
  • knitting sets for beginners adult10K/yr
  • beginner knitting kit7K/yr
  • knitting starter kit6K/yr
  • knit kits4K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting18%−0.18

Instructions not the best as had to go on utube a few times

The instructions are not for the items as pictured

As a beginner set there were no instructions

Size-Overall16%−0.06

bit smaller than expected

Bag very small

The book is quite small

Material Quality12%−0.09

after using it for a few days I'd say the wool isn't great as it unwinds into strands making it difficult to work with

the yarn is poor quality

The yarn is also not the best quality

Quality-Overall8%+0.68

Cheap looking, not worth the money

They are not of great quality

Products themselves aren't amazing quality

Functionality-Overall6%−0.06

That it doesnt work

Love

Value For Money20%+1.41

Great value

definitely worth the price

Good value

Quality-Overall16%+0.68

Overall, such a lovely kit and a great introduction to knitting

The bag is very pretty and well made

Excellent Quality

Stitch/Finish/Polish7%+0.15

easier to see my stitches

OK to practice the various stitches I guess

with a smooth finish

Assembly/Installation6%+0.66

Everything she wanted to get started

The kit arrives looking extremely friendly

Material Quality5%−0.09

Good for holding wool

I like that if has many materials

Nice yarn

Return

0.8% Return rate 34% Fixable by listing

Size-Overall23%▃▅▅▃▅█

bit smaller than expected

Bag very small

The book is quite small

Quality-Overall22%▃▃▃▃█▃

Cheap looking, not worth the money

They are not of great quality

Products themselves aren't amazing quality

Material Quality9%▆▁█▁▆▃

after using it for a few days I'd say the wool isn't great as it unwinds into strands making it difficult to work with

the yarn is poor quality

The yarn is also not the best quality

Instructions/User Manual/Troubleshooting8%▂▅▁▁▁█

Instructions not the best as had to go on utube a few times

The instructions are not for the items as pictured

As a beginner set there were no instructions

Gifting Purpose5%▃▅▁█▁▁

FAQ

Common Knitting Kit questions

Answered from the same tracked data.