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Knitting Kit

Fail

Demand is soft, at -52.9% this quarter, so Knitting Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£44K/yr157K searches / yr
90-day growth
-52.9%search demand this quarter
Competition
65%top-5 click share · 8 brands · 17 sellers

Flapen Score

Knitting Kit against its category

The dotted line is the Home & Garden average. Past it, Knitting Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Kit 157K times last year and spent an estimated £44K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-52.9%
Conversion, latest week
1.9%
Market size, estimated
£44Ka year
Peak month
December7.3× the quietest month
Top search term
knitting kit for beginners28K searches a year

02 · Price

A sale here is worth £15.23.

Listings sell for £15.23 on average, from £6.80 to £23.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.23 that is £0 to £2K a year per listing.

Average price
£15.23inside the $15 to $100 sweet spot
Price range
£6.80–£23.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #34 within Knitting & Crochet. It carries 510 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#34in Knitting & Crochet
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Knitting Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

4%

  • Aeelike36%
  • Knitiss26%
  • Reessy17%
  • Lekeeu10%
  • Thoughtful Stitch4%
  • Trimits3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Knitting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Knitting Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • knitting kit for beginners28K/yr
  • knitting kits23K/yr
  • knitting kits for beginners13K/yr
  • knitting for beginners kit17K/yr
  • knitting starter kit for adults17K/yr
  • beginners knitting kit for adults13K/yr
  • knitting sets for beginners adult10K/yr
  • beginner knitting kit7K/yr
  • knitting starter kit6K/yr
  • knit kits4K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
18%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.8%of orders come back
“Instructions not the best as had to go on utube a few times”
A buyer, on “Instructions/User Manual/Troubleshooting”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Knitting Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data