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Knitting Accessories

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -46.5% this quarter, so Knitting Accessories is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£117K/yr383K searches / yr
90-day growth
-46.5%search demand this quarter
Competition
28%top-5 click share · 50 brands · 68 sellers

Flapen Score

Knitting Accessories against its category

The dotted line is the Home & Garden average. Past it, Knitting Accessories is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Accessories 383K times last year and spent an estimated £117K. The top 5 brands take 29% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-46.5%
Conversion, latest week
3.0%
Market size, estimated
£117Ka year
Peak month
December4.4× the quietest month
Top search term
knitting accessories190K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £2.64 to £25.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.98 that is £998 to £2K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£2.64–£25.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£998–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #154 within Art & Craft Supplies. It carries 3,389 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#154in Art & Craft Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,389per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Knitting Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

68

Top-5 brand share

29%

Top 20: 72%

Top-5 click share

28%

Top 20: 66%

Open market

68%

  • YMWALK9%
  • JZK7%
  • Kuosdaz5%
  • JOZEA4%
  • Jeasona4%
  • YINVA3%

Demand

Knitting Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Knitting Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knitting accessories190K/yr
  • crochet accessories147K/yr
  • crochet accessories uk19K/yr
  • knitting accessories uk23K/yr
  • knitting tools4K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.04

Difficult te the size

Very small

Bag very small

Functionality-Overall7%−0.03

Not working

not effective

This product unusable

Sharpness6%−0.02

Not sharp

Not as sharp as I had hoped and quite thick

Not as sharp as I had hoped

Strength5%

they are a little bit flimsy

Not As Strong As I Thought They Would Be

Not sturdy at all

Quality-Overall5%+1.04

Poor quality

Rubbish product

The bag is a little low quality

Love

Quality-Overall19%+1.04

the variety is good

Excellent product

Good quality and easy to assemble

Value For Money14%+0.98

competitive price

Amazing value

Great value for the money

Advertised Vs Actual Product8%+0.62

As advertised

As described

Exactly what I needed

Ease Of Use8%+0.32

Very handy

Easy to use

Easy to use for crochet

Size-Overall5%−0.04

Case size is very good

Good size

Good range of lengths

Return

0.6% Return rate 48% Fixable by listing

Size-Overall29%▄▆▆▇▄█

Difficult te the size

Very small

Bag very small

Quality-Overall8%▆▂▄▃█▅

Poor quality

Rubbish product

The bag is a little low quality

Functionality-Overall7%▅██▇▅▃

Not working

not effective

This product unusable

Defective Material/Parts5%▄▄▄▃█▅
Material Quality4%▆▃█▇▇▆

FAQ

Common Knitting Accessories questions

Answered from the same tracked data.