Knife Set

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

6.7M

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

1.1%

Market size, estimated

£2.4Ma year

Peak month

December2.4× the quietest month

Top search term

knife set2.0M searches a year

Listings sell for £32.20 on average, from £2.35 to £201.51. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £32.20 that is £40K to £48K a year per listing.

Average price

£32.20inside the $15 to $100 sweet spot

Price range

£2.35–£201.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

£40K–£48K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #41 within Kitchen Knives. It carries 5,166 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#41in Kitchen Knives

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,166per listing

Listings tracked

48

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

53 months