knife set
Worth a lookShows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£2.4M£2.4M/yr · 6.7M searches
Avg price
Incredible£32.20avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Okay£2.35–£201.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,166.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, knife set is a £2.4M/yr Amazon United Kingdom market (6.7M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
knife set market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £2.6M–£3.2M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.6%
- Avg brand age
- 53 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
40
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
36%
Top 20: 77%
Open market
43%
- D.Perlla16%
- Amazon Basics12%
- ACOQOOS8%
- nuovva8%
- Ninja7%
- MasterChef7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top knife set search terms
- knife set2.0M/yr
- knife802K/yr
- kitchen knife sets533K/yr
- kitchen knives634K/yr
- knife block577K/yr
- kitchen knife352K/yr
- knives309K/yr
- knife block set with knives181K/yr
- knives sets188K/yr
- knife set with block242K/yr
Top knife set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
D.Perlla£35.114.7★3,098 rev
Knife Set with Block 14 Piece with Built-in Sharpener Kitchen Knives for Chopping Slicing Dicing Cutting by ACOQOOS
ACOQOOS£33.784.6★4,364 rev
Amazon Basics 14-Piece Knife Set with Block Black
Amazon Basics£16.994.7★33,221 rev
lapelux Kitchen Knife Set - 5 Piece Knife Set with Block Wood Grain Handle Stainless Steel Knivese with Chef Bread Slicer Paring Knife for Cutting Meat/Vegetables/Fruit.
lapelux£19.454.3★957 rev
Home Hero Kitchen Knife Set 5-Piece Black Stainless Steel Knife Set with Protective Sheaths & 2-Stage Sharpener Chef Bread Carving Utility & Paring Knives
Home Hero£15.324.6★57,131 rev
Newest
by launch date
Knife Set 5 Pieces Kitchen Knives Set with Healthy Anti-Rust Coating Dishwasher Safe Stainless Steel Chef Knife Sets with 5 Blade Guards and Knife Sharpener Perfect Holiday Gifts for Kitchen
Yabano£9.94186 rev
micocali Kitchen Knife Set 6 Piece Knife Set with Block Stainless Steel Kitchen Knives for Chopping Chef Utility Bread Filleting & Paring Tools.
micocali£18.3181 rev
micocali Knife Set Stainless Steel KitchenKnives with Block.6 Piece KitchenKnife Set with Chef Paring Utility Carving Bread.
micocali£18.2574 rev
D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
D.Perlla£35.113,098 rev
Knife Set Yabano No Rust Kitchen Knives with Plastic Universal Knife Block 7 Pieces High Grade Small Knife Block Set with Black Coating Dishwasher Safe
Yabano£15.941,499 rev
Trending
90-day click momentumKnife Set 5 Pieces Kitchen Knives Set with Healthy Anti-Rust Coating Dishwasher Safe Stainless Steel Chef Knife Sets with 5 Blade Guards and Knife Sharpener Perfect Holiday Gifts for Kitchen
Yabano£9.944.7★
micocali Kitchen Knife Set 6 Piece Knife Set with Block Stainless Steel Kitchen Knives for Chopping Chef Utility Bread Filleting & Paring Tools.
micocali£18.314.5★
D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
D.Perlla£35.114.7★
micocali Knife Set Stainless Steel KitchenKnives with Block.6 Piece KitchenKnife Set with Chef Paring Utility Carving Bread.
micocali£18.254.4★
Amazon Basics 14-Piece Knife Set with Block Black
Amazon Basics£16.994.7★
What buyers say about knife set
What buyers praise and complain about, mined from review topics.What buyers love
“The blades are sharp”
“Beautiful quality”
“Excellent price”
“Better than expected”
“easy to handle”
“Strong grip”
“Stylish”
“ideal size”
“It is durable”
“The colors are very attractive”
What buyers complain about
“Not very good quality”
“One of the utensils broke on first use”
“Blades are hardly sharp”
“it's starting to rust”
“Bad handle”
“Bigger than I thought”
“definitely not worth the price”
“Block material”
“Lost a mark because it deforms due to heat if you attempt to wash it in the dishwasher. needs hand washing”
“Cube light and flimsy”
Top return reasons
Common questions
- Is knife set profitable to sell on Amazon United Kingdom?
- The niche generates £2.4M/yr across 48 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the knife set niche?
- 27 brands and 40 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in knife set?
- Top complaints mined from reviews: Quality-Overall, Durability, Sharpness. The return rate is 1.5%.
- When does demand for knife set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the knife set niche?
- Listings span £2.35–£201.51; the average listing price is £32.20 (sweet spot $15–$100). The average incumbent carries 5,166 reviews — the moat a new listing must climb.